Q2 2021 Progress Report for Republic investors : August, 2021
Dear valued Republic investors,
We wanted to give you a status update around 1World Online:
PRODUCT Updates
Introduced new Dashboard for Publishers with improved onboarding experience
Added flexible Forms Builder for Users registration (including incentive component)
Integrated Amplitude, a tool for gathering more statistics / product analytics
Added a new trigger that increased users engagement and number of ads views;
Introduced a new placement of insights for publishers;
Introduced a new complex type of poll with extra information about each option.
BUSINESS Updates
1World North America
Introduced new customizable Interactive Contest Voting and Registration product and piloted with USA publisher for a 6-week advertising contest with 10 contestant testimonials, videos, and grand prize awarded to the entrepreneur with the greatest voting engagement.
1World India
One of top (Comscore ranking 7) publisher group sites in India: Jagran.com went live.
110M UU, 400M PVs, 1.5B impressions in a month
Bilingual (Hindi, English)
Diverse audience and categories, such as:
jagran.com/ ~ News, Sports, entertainment, Tech, Auto etc.
english.jagran.com/ ~ english version of Jaran.com
jagranjosh.com/ ~ education, edutech, exam preparation
onlymyhealth.com/ ~ Health audience
herzindagi.com/en ~ lifestyle (targeting female audience)
Naidunia.com ~ blog
vishvasnews.com/english/ ~ fact check
Jagran APP
Similar to Jagran, adding 400M plus audience across publishers, languages & categories to strengthen programmatic, brand & agency pitch.
1World Asia
Building Asia media map:
Thailand - full map
Thai Publishers Database - 104 Publishers
Thai Advertisers Database - 210 Advertisers
Channel partners
NGO and educational organizations (in progress)
Other countries (Singapore, Malaysia, Indonesia, Philippines) - main market players
Connections and agreements - success stories
GMI-Post - sponsored content co-developed product that is placed in the biggest Asian publications (Japan Times, Forbes China etc’)
OPPA Thailand (Innity) - 12 Thai premium publishers, 70% of the overall country traffic.
PopIn - leading native advertising platform in Thailand (affiliate of Chinese Baidoo)
1World Latin America
Building LatAm media relationship:
BRAZIL
Publishers reached in Q2- 6 key media publishers
Channel partners developed - 1 champion
New Market Opportunity - Agricultural Market
1World Online participation at Abradi event
English speaking LATIN AMERICA
Repurposing development & communication strategy to emphasize loyalty program based on 1WO tokens. New lead strategy to acquire publishers through advertising direct deals.
Continuing efforts to pursue old & new publisher leads in Argentina, Colombia, Mexico.
Success stories:
Jamaica Gleaner - One of the most influential news publishers in the Caribbean. Client successfully deployed in Q2 and engagement metrics are continuously improving. Advertising activation phase under development.
Overweb Hackathon Ad Campaign - The campaign ran on Hipertextual LATAM, arguably the most successful tech & software-related publisher in the region. Ongoing development efforts to launch them as a publisher for our network.
1World Africa
Business Updates
Continued with the 6 publishers in the region creating strong inventory:
181K UU, 222K PVs, 14.4M impressions in Q2
11 self registration
Diverse audience and category like
Engaged and in talks with over 10 publishers
Engaged and partnership talks with over 5 digital and advertising agencies.
1World Russian Federation
Successful full-site launches on 2 major publishers:
RBC.ru - is a large Russian Media Group headquartered in Moscow established in 1993 with over 124.63M monthly visits specializing in business news.
ADmagazine.ru - is a monthly magazine part of the Conde Nast Russia publishing conglomerate specializing in architecture and interior design for the most educated, sophisticated and wealthy readers. AD is a brand with a hundred years of history with over 507.81K monthly visits.
STRATEGIC Partnerships
Launched Operations in South Eastern Asia, with team in Thailand / Singapore
Launched Operations in Central Europe (CE), Pilots secured in Poland and Austria
New Amazon Account Manager assigned to 1World by to help BusDev / Promotions
1World Online is now a member of the Digital Media Association in Brazil
Advertising: Developed partnership with A&P Web, Alright Media.
We will have more exciting updates to report in Q3, so please stay tuned.
Best regards!