What Is Crowdfunding?
Crowdfunding is when businesses, organizations or individuals fund a project or venture with small donations from many people. Put simply...
By investing in Ample, you'll enable us capitalize on our continued success—improving brand awareness, expanding distribution, and bringing new, high-demand flavors and form factors to market.
With your support, we can create meaningful change in the food industry—improving transparency and ingredient quality, so everyone can eat and live better.
Our lifestyles today are busier than ever. With demanding careers, social commitments, staying fit, and a whole lot more, we juggle long to-do lists that can feel overwhelming. We all know our health is vitally important, but when we're busy, we sometimes find ourselves reaching for convenient food options that, while fast—just don’t cut it.
In these product categories, taste can definitely leave something to be desired. But trading our health for convenience or taste shouldn't be a compromise we have to make.
Introducing Ample: a satisfying, real-food meal in a bottle that combines optimal nutrition and great taste in a convenient format you can take anywhere. Using high-quality ingredients backed by sound science, Ample's Original, Ketogenic, and Plant-Based formulas provide a fast, easy solution for eating well on your busiest days.
In all three Ample formulas, you'll find complete proteins from quality sources, premium fats like coconut, macadamia, and high-oleic sunflower oil, organic greens, fiber, and 6 strains of probiotics to support a healthy gut microbiome. All with 4 grams of sugar or less per 400-calorie meal.
For us, it was mission-critical that all three Ample formulas aligned with sound nutritional science and considered our diets’ effect on things like inflammation, the gut microbiome, and hormone levels. We did extensive research to determine what ingredients and macronutrient ratios would deliver an optimal, complete meal that leaves people feeling satisfied and energized. We did the legwork to make eating well a no-brainer.
What Our Nutrition Advisors are Saying:
Designed for maximum portability, Ample comes as a dry powder, pre-portioned and sealed in its own 400- or 600-calorie recyclable bottle. Just toss it in your bag and you’ve got a healthy, nutritious meal that’s ready to go wherever the day takes you.
Easy to Prepare:
When to Drink Ample:
Two and a half years ago, we launched a record-breaking Indiegogo campaign, becoming the #1 food and beverage campaign of its time. Since then, we've built an experienced R&D, marketing, and operations team, including a former R&D executive for General Mills, Target, and Clif Bar.
We’ve also raised $4 million in investment from:
Fueled by our loyal customer base, Ample’s sales have grown more than 500% since our launch in January 2017, resulting in a multi-million dollar revenue stream selling direct-to-consumers via our website.
As our customers are always looking for simple solutions for eating well, Ample quickly becomes a staple in their diets—creating loyal, high-value customers and predictable revenue streams.
High Net Promoter Score: 64
A Net Promoter Score measures the likelihood of customers recommending Ample to their family and friends. Ample has an NPS score of 64—with all scores of 50 and above rated Excellent.
Happy Customers from our Website:
Customers love us on Facebook:
We’ve recently launched new and improved versions of all three of our formulas and have started selling on Amazon—with sales growing more than 150% month-over-month so far.
In spring 2019, we’ll be releasing the number one most requested product variation from our customers: bulk versions of all three formulas, which we expect to sell well online— and even better in retail stores.
The size of the market opportunity for Ample means that if we are successful, we could become one of the world's most valuable food brands. We’re focusing initially on the $18 billion meal replacement market—then expanding into the $3 trillion CPG food category.
Despite rapid growth in the $18 billion meal replacement market, major players like Soylent, Ensure, Muscle Milk, and Boost are out of step with growing consumer demands for healthier products and better ingredient quality.
As an R&D-focused company committed to delivering the highest quality products, Ample is ideally positioned to keep pace with growing consumer demands for better nutrition—not just taste and convenience.
As we scale, we plan to expand beyond the meal replacement category to the overall $3 trillion convenience packaged food market, which is ripe for innovation.
Source: CircleUp, Data from 2017 form 10-Ks
By establishing our reputation as a trustworthy, product-centric company focused on improving nutrition at scale, Ample will be ideally positioned to expand into other products that align with changing consumer habits and health trends.
In doing so, we hope to improve access to proper nutrition and reshape the food industry for the better.
To date, we’ve focused sales efforts on the most health-conscious niches with the highest need—selling directly to this audience via our website to establish community, customer relationships, and generate quick product feedback loops.
As we scale, we’ll expand our targeting to broader, health-conscious markets—widening distribution to retail and B2B channels.
In January 2019, we released new and improved versions of all three Ample formulas—delivering better taste and texture, without sacrificing ingredient quality or nutrition. Here’s what’s next:
Over the course of the next few months, we'll be releasing our #1 most requested product: bulk versions of all of our formulas. This new format will allow customers to customize their meal size and reduce plastic waste. It will also position Ample to compete more directly with existing meal replacement and protein powder categories.
Next, we’re developing new, high-demand flavors like Chocolate and Coffee to give our customers more options for great-tasting, optimal nutrition. The addition of new flavors will provide variety for customers, and is expected to increase conversion rate, average order value, and customer loyalty.
Then, we’ll develop pre-mixed, ready-to-drink (RTD) versions of Ample. This ultra-convenient form factor will enable us to target a more mainstream customer demographic and strengthen our retail and B2B product offering.
We’ve spent the last 2 ½ years creating the most nutritious, great-tasting, and convenient products on the market, as demonstrated by our strong base of loyal, high-value customers.
Long-term, we hope to shape massive change in the food industry—forcing companies to level up in their nutrition, ingredient quality, environmental impact, and transparency. Through economies of scale, we can also reduce the cost of healthy food and make convenient, optimal nutrition accessible to all.
By investing in Ample today, you can help us become a major player in the global meal replacement market and later, expand into the larger global CPG market. Your investment will accelerate our growth—helping us expand into retail stores and new distribution channels, while bringing more nutritious, great-tasting, fast meal options to market.
While today's modern world doesn't make it easy to be healthy, Ample does. And with your support, we can help people everywhere eat, work, and live better—now and for years to come.
Connor’s passion for nutrition and health led him to complete a biology degree from St. Olaf College—and land deep in the CrossFit movement after graduation. Starting with co-founding a CrossFit gym after graduation, Connor found it immensely gratifying to help others improve their health through exercise and diet. Later, when he joined the medical sales team at Johnson & Johnson in 2013, Connor found himself in operating rooms, witnessing thousands of patients with chronic diseases that could have been prevented by making healthier lifestyle choices. That's when he knew he needed to shift his efforts to the preventive side of health.
After moving to San Francisco in 2014, Connor began this quest by forming a health startup—a physical therapy patient engagement platform. However, while living in a co-op community of entrepreneurs, his sights shifted to Ample when a friend asked him for a not-so-simple request: to make it easy for him to eat well, while working long startup hours. Connor worked tirelessly to make him a drinkable meal that aligned with the emerging nutrition research he voraciously followed. That's when Ample was born—a company committed to making it simple for people everywhere to have access to an easy, healthy meal.
With extensive experience in the food and consumer packaged goods industries, Julie has served in leadership, R&D, and board member capacities at major brands like General Mills, Target, Clif Bar, and more.
As the VP of R&D for Pillsbury (General Mills), she led a staff of 80 technical personnel responsible for all product, process, and packaging development. As a consultant, she worked with Land O'Lakes to evaluate their existing technical capabilities and intellectual properties, customer needs, and competition, leading to the development of 10 new product concepts. Next, she served as the Director of Food Product Development for Target, building their new Archer Farms and Market Pantry businesses from scratch. In this role, she established key product development processes, recruited 25 new product developers and managers, built 4 state-of-the-art product development labs, and led the cross-functional team that launched Archer Farms' Simply Balanced line.
Prior to joining Ample, Julie also served as the Director of Craft, Quality, and Innovation at Clif Bar and as a technical advisory board member at Bush Brothers & Company. At Ample, she utilizes her immense industry experience to lead our product development and expansion efforts, overseeing the creation of new flavors and form factors to accelerate our company's growth.
Amauri is passionate about helping people solve real problems with high-quality products, which is exactly what led him to join the Ample team. Working with companies like Symantec, Nokia, RingCentral, and more, Amauri has extensive experience building consumer brands, taking new products to market, and driving startup growth using an omni-channel approach. He's already hit the ground running at Ample, driven by a mission to educate consumers about ingredient quality and improve transparency in the food industry. Ultimately, he hopes to help customers make more educated decisions about their health and diet. In his spare time, Amauri gives back by mentoring early-stage startups at Google Launchpad and volunteering at nonprofits. He's Brazilian, has two kids, loves downhill skiing, and has been drinking an Ample for breakfast every day since joining our team.
As a former consultant in industries ranging from financial services to education, Rona’s personal passions and professional interests ultimately coalesced in the food and beverage space. While living in Shanghai, she worked as a brand consultant at Equancy China, developing growth strategies for international food and beverage brands including Bacardi and Bel Cheeses. She then served as an operations and project manager for a major hospitality group—overseeing the operations of eight restaurants and bars, as well as the construction and opening of two new restaurants. Upon moving back to the U.S., Rona landed in San Francisco with the intent of growing a mission-driven food startup. Joining the Ample team as employee #1, she applied her broad set of skills to establish our operational infrastructure and currently oversees our supply chain. She feels extremely proud of the company and our product, and is inspired by the many people living healthier lives as a direct result of our efforts.
“After graduating with a biology degree and starting a CrossFit gym in 2011, it was easy for me to maintain a healthy lifestyle. I coached similarly-minded people on health for a living and read nutrition medical journals just for fun. But after moving to San Francisco and into healthcare entrepreneurship in 2014, my intention to eat well was quickly buried by the grim reality of my busy work schedule. Instantly, my free time vanished as I worked to get my business off the ground, and it became difficult to carve out time for my healthy diet.
Many of my friends and housemates had a similar problem. They were starting new tech companies, conducting groundbreaking genetics research, and launching promising sales careers. But their health was suffering under their busy schedules. They knew that health and nutrition was important, but they had no idea how to prioritize their diet. They resorted to convenient snacks or the most-hyped meal replacement drinks, powders, or bars—without understanding the types and quality of ingredients, caloric makeup, and overall nutrition they were actually putting into their bodies.
I tried to help by holding nutrition lectures and cooking classes, but it was more than they could handle. One day, my friend told me, “Connor, don’t give me more work to do. Just give me a solution.” He was right. We can’t spend half of our time, energy, or paychecks optimizing our health, while leading busy lives. That’s when the idea for Ample was born.
I set out to create a quick, healthy meal that solved my friends' problems—starting by mixing powders in my own kitchen. After my early versions of Ample received a positive reception, I launched an Indiegogo campaign to turn my vision into a viable business—which soon became the top food and beverage campaign of its time. This allowed me to recruit a fantastic team and since then, Ample has grown significantly, receiving $4 million in funding from angel investors and reputable VC firms. We've launched three incredible products and impacted thousands of lives—with the customer reviews and sales numbers to prove it!
But we're just getting started on our mission to simplify optimal nutrition and are excited for the bright future ahead of us. In the next couple decades, there will be a ton of changes happening in the food industry and we're excited to help set the standard for what it means to be a modern health food company.”
—Connor Young, Founder & CEO of Ample
The smallest investment amount that Ample Foods is accepting.
Ample Foods needs to reach their minimum funding goal before
the deadline. If they don’t, all investments will be refunded.
The Crowd SAFE is an agreement for future equity in the startup,
meaning that it can convert to equity in the future.
The Crowd SAFE is an agreement for future equity in the startup, meaning that it can convert to equity in the future.
$25,000 – $1,070,000
Ample Foods needs to raise
before the deadline. The maximum amount Ample Foods is willing
to raise is $1.07M.
Using high-quality, real-food ingredients, Ample is a science-based meal replacement drink that delivers fast, optimal nutrition in a bottle—making it simple to eat well on your busiest days. Designed to meet a wide variety of dietary needs, Ample offers complete Original, Ketogenic, and Vegan formulas, available in 400- or 600-calorie sizes. Each formula contains carefully considered macronutrient ratios of high-quality proteins, fats, carbohydrates, and fiber to keep you full and energized for 4+ hours. Pre-portioned and sealed as a dry powder in its own recyclable, BPA-free bottle, simply add water and shake for a simple, delicious, and filling meal in 30 seconds or less.
Soylent targets a cost-conscious demographic with the value proposition of complete nutrition that’s affordable. Instead, Ample targets a health-conscious, health-educated demographic that’s willing to pay more for quality ingredients and smart macronutrient ratios. While Soylent has one primary formula intended for a general audience, Ample has three formulas that are intended for different nutritional needs: keto, original (higher protein), and plant-based. Ample contains probiotics, organic greens, more fiber, and less than half the sugar of Soylent. Unlike Soylent, Ample is also free of GMOs, soy, gluten, and artificial sweeteners.
Ample is a Delaware C-Corp founded in October 2015. We’ve gone through a few rounds of pre-seed and seed funding. We graduated from the 500 Startups accelerator in May 2016, then raised ~$1 million after our successful Indiegogo campaign in June 2016, $800k after launching our product a year later in April 2017 in a round led by Compound, and $2 million in May 2018 in a round led by Slow Ventures.
Our product development team led by Julie Zimmerman sources only the best ingredients from certified non-GMO suppliers—constantly vetting additional suppliers to ensure reliable supply and quality. To mix our ingredients and fill the bottles, we partner with a U.S.-based, certified organic, and NSF contract manufacturer who undergoes eight audits per year. The finished products are sent to our warehouses, which are then shipped after customers place orders.
We care deeply about the environment, with sustainability efforts that range from how we package and ship our products to what ingredients and suppliers we use. We are always looking for opportunities to reduce our environmental impact, with our current efforts listed below:
Our PET bottles are made from the most recyclable type of plastic. Our HDPE caps are also highly recyclable and made from post-consumer recycled materials.
New Bulk Versions of Ample:
Later this spring, we’ll be releasing bulk versions of our products to help reduce plastic waste.
We use FSC Certified Paper and carbon neutral printing presses (HP Indigo), and our inks contain no heavy metals, aromatic amines, or other environmentally harmful substances (HP ElectroInk).
Our shipping boxes are made from 100% post-consumer recycled materials and are Sustainable Forestry Initiative (SFI) certified.
We’ll use funds to bolster our product development and marketing teams. Adding new team members to our product development team will allow us to get out high-demand flavors like Chocolate and Coffee to customers faster, and to accelerate our ready-to-drink product launch. Additional marketing resources will allow us to produce high-end, engaging content that educates our customer base and creates community around nutrition, and also scale our retail and corporate channels faster.
Large food companies are spending 1-3% of total sales on R&D these days. Ultimately, it’s much too risky for them to create a new brand and hope it works out. Instead, most large food companies are in the game of acquiring smaller brands that have already proven to be successful, then helping them scale.
We’re open to two exit strategies. One scenario is that Ample goes public. As our investor Martin Green mentioned, he believes we could be the “Apple” of the nutrition world, helping to level up the food industry by way of making nutrition simple for others. The other potential exit is that we partner and are eventually acquired by a larger food company who believes in our mission and can help drive it forward.
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