Immersive experiences are neat, but expensive and lack results
A few years ago, immersive activations such as 3D, AR, and 360 were new and hyped up. Whether enabling AR by scanning a product label or building Snapchat face filters, brands invested large amounts into creating custom one-off experiences that generated amazing engagement. Pokemon Go reached 50M users in 19 days!
Compatible devices are everywhere, but the industry is bottlenecked by the creation of content. While immersive experiences are highly engaging, they are expensive to build. Additionally, current solutions lack user-friendly tools, best practice templates, and optimizations that drive results. This makes it difficult for brands to utilize immersive experiences as a viable long-term channel.
Arlene: Immersive technology that's accessible, scalable, and data-driven
Modern brands require innovative solutions to engage with their audiences. Arlene elevates consumer engagement through a full suite that powers experiences such as 360 virtual showrooms/tours, 3D/AR product preview, and social AR.
With user-friendly self-service tools and managed services, Arlene provides cross-channel, data-optimized experiences that can flexibly integrate with eCommerce, advertising, and analytics stacks. The platform automates engagement measurement and continuous iteration of experiences.
Arlene enables brands of all sizes (e.g. Shopify customers) to create immersive eCommerce experiences that were previously only available to enterprise-level brands with big budgets to hire expensive creative/software development agencies.
Implement fully scaled immersive marketing experiences with ease
Arlene’s customer-driven platform creates immersive experiences that are memorable and translate to increases in sales and conversion events. Arlene provides a modular, repeatable approach, where experiences can be updated on the fly and used easily across various products and promotions.
The platform works as a 3-step process:
Generate immersive content — create cross-platform 3D and 360 assets. Configure immersive templates for client needs.
Optimize for results — define consumer interactions and conversions.
Scale experiences — instantly push/update experiences through Arlene's 3D/360 editors and CMS.
Proven and successful tech with revenue growing across major brands and agencies
Arlene's industry-leading product has been adopted by major consumer brands. With clients including Coach, The Sill, Revo, and KONG Box, Arlene achieved $10k in MRR entering 2021. QoQ revenue is increasing by over 20% for Q1 2021.
After proving brand demand, Arlene is now partnering with agencies who can help quicker scale the platform across many companies and verticals. In February 2021, Arlene launched sales initiatives focused on email, paid advertising, and account based marketing. This has led to a pipeline including Target, Macy’s, Sotheby's, Harlequin Design, Spark Foundry, and more.
Early results include 20% decrease in return rate, 11x increase in dwell time, and 2.5x uptick in conversions.
Powering an immersive artscape for Coach x Disney Mickey Mouse x Keith Haring, Arlene's technology increased AOV 16% and ROI 8x with 307k views. Try it out here!
They're loving Arlene
Arlene has active contracts with companies such as Coach, Disney, Flowcode and KONG Box, among many others. Companies in our pipeline include Target, Macy's and Sotheby's. We've proven that customers can decrease costs by as much as 75% when they use Arlene’s platform. Not only that, but launches are 5X faster and have long-term scalability through intuitive self-service tools and cross-platform compatibility.
Reached an MRR of $10K
Arlene has a hybrid revenue model, where we have reached $10K in MRR. As we grow, we plan to scale recurring SaaS revenue while monetizing volumetric upside from ads, performance marketing, and managed services. We project that we have a 10X growth potential if we expand in the current verticals, and a $1M+ ARR potential in the next 6-12 months.
Immersive AR/VR is currently a $15.3B addressable market
Business Wire estimates that the AR market size is set to grow at 43.1% CAGR from 2021-2027, leading to a $188B market opportunity in 2027. Arlene has several other industries to target as well, including digital advertising, social filters, and live-stream video - which amass to separate addressable markets over $40B.
The world is quickly seeing rapid growth in the adoption of immersive marketing, making this an optimal time for Arlene to launch a fully-scaled marketing campaign. We can adapt proven models to grow our channels across virtually all forms of digital media in order to increase brand recognition and influence.
We make immersive marketing accessible
Arlene is currently the only product in the marketplace offering a comprehensive suite of no/low code immersive tools that easily integrate into eCommerce, advertising, and analytics stacks. Our competition is pushing commoditized technical products, while we differentiate ourselves as a connected fiber making immersive more accessible and results-driven to our clients.
Expanding quickly to democratize immersive experiences
With rapid improvements to hardware and mobile infrastructure, Arlene believes immersive technology should be ingrained into everyday usage. While Arlene has used marketing and eCommerce as an entry-point for traction, the platform is agnostically built to make immersive technology more accessible, regardless of the industry.
As Arlene expands it sees large opportunities across education, healthcare, defense, entertainment, and other verticals that benefit from visual, interactive experiences.
With your investment, Arlene will continue to refine and develop our immersive tools, such as our self-service platform (including a Shopify app) and AI-optimized 3D creation process. We plan to establish ourselves as the premier choice for delivering immersive experiences within the digital space by the end of 2024. Companies such as Adobe, Facebook, Snapchat, and Shopify have strategic initiatives in the immersive consumer experience space, and can be natural acquirers of Arlene in the future.
Raised $375K in capital
Arlene is currently raising $1M to grow partnerships with top brands and agencies, launch our new self-service platform, and reach $1M+ in ARR. We have raised $375K in capital up until this point, with notable investors like MathCapital, Same Page Capital, and angels from Goldman Sachs, Adobe, and Snapchat.
Leadership with strong experience in AR, MarTech, and startup exits