GREENSBORO, NC - July 17, 2019 - To say that The Fresh Market's new beverage offerings unveiling in all 161 stores this w...
The world is running out of fresh water
- 3% of the earth's water is fresh.
- 2.5% of the earth's fresh water is unavailable: locked up in glaciers, polar ice caps, atmosphere, and soil; highly polluted; or lies too far under the earth's surface
- 0.5% of the earth's water is available fresh water.
Asarasi: a newly discovered plant-based source for pure water
Asarasi was founded by CEO Adam Lazar after he discovered a renewable, sustainable, plant-based, alternative source for pure water. Asarasi is upcycled from 1 billion gallons of sugar-free sap water byproduct from the maple industry.
Asarasi is harmlessly and sustainably harvested from one of the only known renewable sources for pure water on earth, the maple tree. When the tree is tapped for its saps, the sugars are completely removed from the saps leaving behind a crisp and refreshing plant-based water.
How Tree-Drawn Waters are Produced
1 Billion Gallons of Sugar-Free Maple Sap Wasted Annually
The Purity of Asarasi Water is Unparalleled!
Transpiration from Trees - Tapping into a Living Well
70% of the rain that falls to the earth's surface is consumed by trees and vegetation. Trees drink the moisture from the ground, converting the water into sugar rich saps. Throughout the seasons, different species of trees can be tapped for their saps to produce both sugar and water products.
A large biomass of temperate and boreal forests covers the globe, with hundreds of billions of tappable trees available. The trees are not harmed at all in the making of sugars and water products and will live a long normal healthy life. As a result of tapping, these trees become pest and disease resistant and are saved from being harvest by loggers for decorative lumber.
30 Water Producing Trees Worldwide
Thirty species of trees can be tapped for their saps. The existing maple industry can already provide billions of gallons of freshwater annually in North America alone.
|Sugar Maple||Black Maple||Silver Maple|
|Big Leaf Maple||Canyon Maple||Big Tooth Maple|
|Red Maple||Boxelder Maple||Korean Maple (Gorosoe)|
|Rocky Mt. Maple||Norway Maple||Yellow Birch|
|River Birch||Grey Birch||European White Birch|
|Black Birch||Paper Birch||Heartnut|
|Ironwood||Butternut White Walnut||Black Walnut|
|Oil Palm||Date Palm||Sago Palm|
Naturally pure, tree-drawn waters
Product Features and Benefits
Consumers Have Many Reasons to Believe!
Low Cost, High Impact, Sustainable Beverages
Suggested Retail Pricing: $1.69 Per Bottle / $6.99/ 4-Pack
Available in over 1,100 stores worldwide!
Asarasi is currently sold in an estimated 1,100+ retail locations. Asarasi is currently distributed by UNFI (United Natural Foods), Inc., KeHE Specialty Distributors, Chex Finer Foods, Baldor Specialty Foods, Sysco Foods, and more.
Asarasi is an award-winning company! We have won numerous awards to date to include $600,000 in investments from both 43North.org and Anheuser-Busch 100+ Accelerator and other awards including the Chipotle Aluminaries Project, Edison Awards, and Fast Company's World Changing Ideas Awards.
Awards to date include:
|Anheuser-Busch 2020 100+ Accelerator Winner. Up To $100K Investment & Partnership with Anheuser-Busch!|
2018 Silver Edison Award
| ||Chipotle Mexican Grill, Aluminaries Project Winner 2019|
| ||2020 Berkley Springs International Water Tasting Competition|
|American Masters of Taste Superior Taste Gold|
|2017 43 North $500,000 Investment Award|
|2016 CT Next Entrepreneur Innovation Awards $22,000|
|2016 Mass Challenge Finalist|
|2016 RESET Impact Challenge Award $10,000|
|2016 RESET Impact Accelerator Award $7,500 |
Delivering on taste and mission
Selling to Retailers Via Established Distribution
Accelerated Omni-Channel Growth
*Actual, estimated & forecasted sales shown in graphs above.
Water sustainability & farmer prosperity—our core mission
Asarasi Water Supply Partner - Roxbury Mountain Maple Farm
100M+ Gallons Contracted With 110+ Family Farms
At Asarasi, we purchase the byproducts of the maple market, sugar free maple saps (representing 110 family farms under long term contracts) and repurpose these to produce Asarasi Sparkling Tree Water products. We sell these newly created sparkling waters to generate profits from grocery and food service wholesale distributors and retailers, and directly from consumers. We ensure that our entire sourcing model embodies the environmentally responsible mission of the company. All of Asarasi's products are served in recyclable glass bottles with a recyclable twist-off metal cap and are protected by a recyclable insert and master carton.
Agricultural Economic Advantage
We purchase byproducts directly from family farms to help them generate significantly greater profits on their existing maple crops with very little extra labor. Asarasi provides the farms with the appropriate shipping containers to collect the sugar-free maple saps and ensure food safety and integrity during transportation to our contracted bottling facility partners. Farms desperately need to make more money or they will fail to survive. Asarasi's mission is to support the family farm by ensuring they are more profitable by purchasing 97% of their maple crops that are typically discarded.
Environmental Responsibility and Water Sustainability
By disrupting the bottled water in the market that is bottled from precious and scarce groundwater resources with a plant-sourced alternative, Asarasi is preserving the groundwater supply! Consumers can finally trust where their bottled waters come from by enjoying our pure, plant-sourced sparkling bottled waters while having a tremendous impact environmentally and agriculturally!
Gross Margins & Profitability
Asarasi sells its products to wholesale distributors for a $1.20 per bottle before discounts, generating at wholesale a healthy 50%+ gross profit margin. Currently, Asarasi represents an estimated 100M gallons of sugar-free maple saps under contract. With this unique supply source for pure water, Asarasi has the potential produce an estimated 50M cases of sparkling water products and generate $1.4B in total revenues annually.
How We Sell Asarasi
The future of water, sourced from trees
We all need water to survive, and as the bottled water market continues to grow (6% per year), we are bringing a new sustainable solution to the market and have created a new $20B plant-based water category within the existing $200B+ bottled water market. With the available supply of this unique resource, we can produce $20B of bottled water at retail. This not only addresses a growing global need for plant-sourced beverage alternatives, but also speaks to the growing consumer health and wellness mega-trend towards purchasing sustainable products with a social mission. Asarasi is on point with all of these trends noted below.
Creating a new world of water sustainability
At Asarasi, we are disrupting the bottled water industry with a sustainable and renewable plant-sourced alternative. We are helping maple farmers become more profitable by upcycling a previously discarded byproduct of the maple industry and advantaging the groundwater supply by replacing with it consumed in the market with a 100% plant-based alternate to pure water!
Raised $1.75M+ to date
We've raised $1.75M in total capital to date. In 2020, Asarasi had one of the most successful CPG SEC REG CF fundraises right here on Republic, raising almost $600K in crowdfunding from 1647 investors and raised a total of $800K in total funding this year. Due to overwhelming demand and investments coming from Jason Witten, an NFL Pro-Celebrity of the Las Vegas Raiders, and Matthew Provencher, the former Medical Director for the New England Patriots, and Surgeon for U.S. Navy Seal Teams, we are excited to launch our second offering on Republic! Previously, CEO and Founder Adam Lazar bootstrapped the business with $100K of capital alongside our investment partners Connecticut Innovations and 43North. Anheuser-Busch also invested $100K into Asarasi in 2020 as a part of the 100+ Accelerator.
Asarasi is now raising $2M in new financing, which will include the amount raised in our second Republic campaign. Asarasi has also already closed on $750K of traditional bank debt financing which will fund our accounts receivables, purchase orders, and inventory. Furthermore, Asarasi is in conversations with a number of potential strategic partners in the food and beverage industry for both investment and distribution.
Adam Lazar has 20 years of expertise in product development and product category management. He’s has built significant revenue streams within consumer products based organizations through uniquely-positioned product development efforts; bringing innovative tactical, law enforcement, military & consumer goods to untapped and emerging markets.
Adam has led the Asarasi business full time since it's founding in 2014. Prior to devoting his full-time efforts to Asarasi, Adam was the Product Development and Category Business Manager for 5.11 Tactical, a global leader in the sporting goods and tactical gear industries. His accomplishments include developing accessories products to support $20 Million in annual revenue within 7 diverse product categories within the 5.11 Tactical Accessories Division. Adam founded and ran a multi-million business unit, the 5.11 Expert Entry Breaching Tools Division supported by the 5.11 Field SWAT Training Division he also created.
Adam has invented and patented products for several companies to include: The Revision Military Universal Prescription Lens Carrier which is now worn by ~30% of all uniformed personnel in the US Military for ballistic prescription vision correction. He is also the inventor of Circular Polarized Ballistic Eyewear for 5.11 Tactical.
Adam holds a MBA in Management from Norwich University, in Northfield, VT and a BA in Management from Hartwick College in Oneonta, NY. In addition, he has served as an Officer in the US Army National Guard. www.linkedin.com/in/adamnlazar