Happy New Year From Asarasi - Update #1
Dear Asarasi Investors, Champions, and Fans,
Happy New Year! This is our first update since reopening the campaign. Thank you for all your great questions and comments so far and please keep them coming!
Amazing! $247K raised! Congratulations to everyone for helping us achieve this incredible goal from the very beginning of our campaign launch! For historical context, Asarasi launched on Republic.co in Q1 of 2020 with little if any understanding of how we would actually perform on the Republic.co platform. By October 2020 we raised just under $600,000 from 1,647 amazing investors! To say the least, this went well beyond meeting my expectations. Not wanting to stop short of our goal of raising $1,070,000 which as you know is the limit to what a Company can raise under the SEC's regulation CF Rules and due to overwhelming demand, we reopened the campaign on Dec 18, just two weeks ago and are already over halfway to our stretch goal of the remaining $470K limit. Thank you all!
I'm excited to share that combined, we have now raised a combined ~$845K from almost 2,000 passionate investors and with only ~$225K remaining to be raised to hit the SEC limit, We are in excellent shape to make regulation CF history as the only CPG company to raise the maximum of $1.070M in the history of this funding program! I am honored to have all of you as part of our company and I'm excited to share with you what the future holds for the state of our business in the coming year!
We've had pretty incredible successes in 2020 given the tumultuous operating environment and are setting ourselves up for phenomenal opportunities in 2021! Since closing our campaign in late October, we've been hard at work preparing the perks for the round, hiring a new sales team and marketing agency and we are continuing to accelerate our partnerships with Anheuser Busch!
Firstly, we hired FDM Sales and Marketing an extremely well-known and very selective sales management company in the natural foods and consumer product space to represent our brand to the country's major retailers. You can learn more at fdmsales.com. With 30 personnel on staff, mostly comprised of former buyers from the nation's leading retailers, we are kicking off the sales efforts for 2021 this coming week with this new team. Expect to see great things start to unfold with respect to sales and accelerated revenues in this year.
Secondly, I'm also excited to share that Jason Witten, 11 Time Pro-Bowler and one of the most prolific and longest career holding NFL Tight Ends, currently playing for the Las Vegas Raiders has joined our company as an Investor, Advisor, and Ambassador! Jason brings an exciting opportunity to the Asarasi brand and as a Champion, he will help bring broad exposure and awareness to our company through his influence! Jason’s investment page can be found at Republic. co/Jason-Witten
In equally exciting news, Matthew Provencher the former medical director of the New England Patriots and Navy SEALs teams surgeon has also joined our company as an Investor, Advisor, and Ambassador! Matthew is also currently a Fox Sports Medical News Analyst and Commentator which brings additional amazing awareness and expertise to our organization. Find Matthews investment page at republic.co/Matthew-Provencher
Thirdly, With our partnership with Anheuser Busch, we continue to explore different beverages that they are interested in producing by supplying them with the ingredients with Asarasi’s plant-sourced waters. As a part of this partnership, they are also giving us access to their 350 Independent distributors to engage in the sales efforts of Asarasi. Additionally, We've also been selected to be a part of an amazing opportunity with one of their non-governmental organization sustainability partners, who is a global leader in ecosystem conservation and a well-known household name. At this moment in time, we are operating under a Memorandum of Understanding with this NGO leader and I cannot disclose fully who this partner is until the contract is completed in the coming month. So stay tuned for more on this front as this global NGO partner will drive significant awareness of the Asarasi brand to the global marketplace!
Lastly, we are preparing to launch three new exciting flavors of Asarasi products which will be announced in the coming months. This new offering will expand our product line in the market creating new exciting line extensions within the company's product portfolio.
So thank you for your commitment and passion to our company and I look forward to providing exciting updates to you all ongoing. Don't forget to follow Asarasi’s on our social feeds and try out the free case of Asarasi with the discount code provided in your Asarasi Republic.co welcome email. So here's to an amazing 2021 and again Happy New Year everyone!
Onward and Upward!
Adam