Major Asarasi Partnership Update!
Dear Asarasi Investors, Fans and Champions,
I wanted to share some exciting and incredibly amazing news with you! As you already know, Asarasi was the only CPG company selected from over 2,100 companies who applied from around the world to be a part of the Anhueser-Busch (AB) 100+ Accelerator. To summarize this opportunity with AB, they've agreed to assist Asarasi in launching and scaling the brand nationally. Over the past 120 days of working within the AB 100+ Accelerator, we've had a number of high level meetings that have led to phenomenal results. To that end, via our partnership with AB we've been able to develop an emerging strategic partnership with a global NGO (Non-Governmental Agency) who is world renowned and irrevocably a household name. While I cannot disclose to you at this moment in time who that NGO partner is due to strict confidentiality agreements, this partner has agreed to significantly support Asarasi in a variety of incredible ways. This partnership will allow for the use of their logo prominently positioned on our products, provide us with celebrity influencer/ brand ambassador relationships to drive consumer awareness (their celebrity influencers are also household names). The partnership will also provide creative marketing support to include digital, video, social media, email and other creative assets of support and provide ongoing and long term communication of our branded partnership directly to their global audience of millions. Furthermore, the partnership will tap into their existing network of national grocery store retailer partners to launch Asarasi nationally in the US in highly recognizable retail stores. Because of this NGO’s existing and deep relationships with these national retailers, it is anticipated that the retailer will support the brand further and help with launch and consumer engagement to drive tremendous awareness of the brand in the North American market! Needless to say, this opportunity will drive significant value creation to the Asarasi brand while also helping cement our company as the thought leader and category pioneers of plant-sourced water in the eyes of consumers in the market. In exchange, Asarasi will provide a percentage of sales or similar to support a variety of missions and projects that this NGO partner stands for ongoing. Projects by way of example might potentially include reforestation, forest management, watershed protection, agricultural and other important environmental and agricultural initiatives globally. For illustrative purposes only, think along the lines of the World Wildlife Fund as a comparable and similar NGO. Please note that THE WWF IS NOT A PARTNER and NOT the partner NGO that I am referencing above. It is only for comparative purposes. I will disclose publicly at the appropriate time and at such a time when I'm able to provide more details while keeping in good faith with our non-disclosure agreements. I hope this partnership opportunity excites you as much as it does me and I'm looking forward to keeping you updated on this exciting development as it progresses!
Now onto another exciting subject, almost 600% funded - That's amazing everyone! Thank you so much for helping us get there. I'm looking forward to continuing to driving the fundraising activity here for the remainder of the raise and furthering our opportunities together.
We've been very busy the first two weeks of July. Beyond working hard to develop the partnership highlighted above, we continue to successfully grow sales in our key accounts. For example, The Fresh Market (TFM) sales growth continues with multiple reorders through our key distributor, Chex Finer Foods the distributor to TFM. Additionally, We have seen a continued growth of food service stores re-opening since the closures in March due to COVID-19 and we are just beginning to see much more activity in terms of reorders in the food service channel. That's also good news. I will keep you posted on all these fronts with another update by the end of July.
Lastly, If you haven't ordered your free case of Asarasi, please go to this link Asarasi.com and select this product and choose a 12-Pack for your free case. If you have made an investment at the minimum level already in Asarasi, you should have recieved the 100% off discount code in your Republic email inbox. If for some reason you have made an investment and you are not able to locate this code, please private message me via the Republic email system and I will make sure to resend the code to you directly.
Again, thank you so much for your faith and confidence and support of OUR COMPANY and please remember to share this investment opportunity with your family, friends and colleagues which will only help to further our collective efforts, ensuring the company's success in fundraising here and our overall success as an company.
Onward and Upward!
Adam