028 - Payam Safa of Bellhop -Transparent Transportation - Travel Is Your Busi...
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Bellhop is the first all-in-one app connecting consumers to the best ride-hailing services, empowering them to make smarter decisions. We work with companies such as Uber and Lyft, and leverage their APIs to give consumers access to book rides directly through Bellhop. We make money by taking a commission from these ride-hailing companies on processed transactions. Consumers pay the same price within Bellhop as they would pay if they were to use each ride-hailing app separately.
15% of Americans have already used a ride-hailing app and this market is one of the fastest growing sectors. New ride hailing apps are launching all the time. The business model is already established and competition is growing, making it the perfect market to provide comparison shopping and transparency through our platform.
Dozens of ride-hailing apps have launched in 2017 alone. The average smartphone user opens only 9 apps per day, making managing several ride hailing apps unrealistic.
The consumer often doesn't know what exists and is left with too many choices and too little transparency.
Furthermore, It’s practically impossible to compare across multiple apps to find the best price or wait time for your ride. The end result: frustration, lack of competition and no consumer choice. That’s where Bellhop comes in.
We make your life easier by bringing multiple apps under one roof.
Bellhop brings its users:
Bellhop has been designed to be as easy to use as possible, and works the same familiar way the individual apps work.
Open the Bellhop app,
Enter your destination,
Pick from the options multiple apps provide, based on your preference (pricing, wait time, car type, etc.)
Tap to order a car! All within Bellhop. It’s that easy.
You get the convenience of quickly hailing a car, plus the power to compare options across all providers.
This means there’s no need to open Uber, and then Lyft to see which is better.
Best of all, you pay the same price for greater choice. Bellhop takes a commission from the service provider, so you don’t pay an extra cent.
One of the primary value propositions of Bellhop is the peace of mind no matter where you go. If you are traveling and land in a foreign country or different state you may not be aware of localized ride hailing options. Austin, TX, for example, has no Lyft or Uber within the city limits. Yet with Bellhop, you will open just one app and have all the local options.
Bellhop is an aggregator of on-demand ride-hailing apps. We make money by taking a commission on transactions processed from our suppliers (e.g. Lyft). We can quickly add new suppliers through their APIs, making our footprint equal to the footprint of all suppliers combined and making the platform easily scalable.
Bellhop's technology has been built to enable it to provide B2B solutions for companies such as Amazon Alexa or Google Home, and other service apps to power their products. We've already been contacted by some major companies about both white label and feeds of our APIs into their products.
Bellhop is the first to market in this space and we plan to use the first mover advantage to remain the clear market leader.
Bellhop is uniquely positioned as the first all-in-one ride-hailing app.
Google Maps integrates with some ride-hailing services, but they merely link to apps, i.e. the consumer still needs to download, register and book using the underlying ride-hailing app.
Other apps that allow to compare services charge consumers a commission for the privilege of comparison shopping, which turns users away.
In New York, there are currently 712,000 daily rides, growing to over 1 million in 2018. We are launching and targeting our marketing efforts to New York City as one of the most active ride hailing markets globally.
Our initial goal is to capture 7% of that market and achieve 2.5 million app downloads and 50,000 transactions within 12 months. To put this into perspective, Uber and Lyft alone currently generate over 130,000 daily downloads of their app.
Bellhop has an experienced team of full time staff as well as advisors who have run global marketing teams and have in-depth product launch experience. We will start by using social media channels to drive downloads, ground support and adoption, getting users aware and engaged in our product. In parallel, we will use traditional and non-traditional PR to get mass exposure as quickly as possible, utilizing personal and professional networks of our team and advisors. Finally, stages 2 and 3 of our marketing outreach will involve more traditional paid ads, email, and strategic partnerships.
We’re currently in the process of kicking off a pilot with the Port Authority of NY & NJ - they own and operate the three major airports in the region (La Guardia, JFK, and Newark), and are expecting to launch this pilot in November 2017.
Right now, the average wait time at JFK’s Terminal 4 taxi lines is 15–20 minutes, and during rush hour can go over 45 minutes.
They're working with Bellhop to completely revamp the entire experience for travelers coming through the airport. In short, travelers will have two options: they can either wait in the regular taxi line, or download Bellhop to hail a taxi or Uber/Lyft/super shuttle etc with a wait time less than 3 minutes on average.
We're starting with all terminals at JFK which has 30 million inbound passengers per year! They also want to work with us for every terminal at La Guardia and Newark. We hope to then expand this to many other airports in the country, and then other countries around the world.
Building on our scalable model and technology platform, we aim to launch in multiple verticals to make Bellhop the go-to app consolidating dozens of on-demand services.
Once customers are familiar with Bellhop and are using the app for ride-hailing, they will become receptive to other additional on-demand services provided with the same unique user experience.
We see a unique opportunity in industries like restaurant reservations, food delivery, entertainment and other on-demand verticals where, just like ride-hailing, users are currently unable to compare these products and there is no transparency.
Whether it is for dry cleaning, food delivery or ordering a ride-sharing service, this one app will do it all for you.
That's where the name Bellhop comes from. It's based on the concept of a hotel concierge that gives you incredible service and makes your life and travel so much easier.
Bellhop has been accelerated and incubated, won awards, and has been invited to present at major conferences.
Additional funding will allow us to add national, global and regional new players at an accelerated rate.
Bellhop is well positioned to lead in this growing and lucrative market. The total addressable market in the US for consolidating on-demand services could reach $70 billion.
Payam Safa studied Computer Science & Engineering graduating Cum Laude Honors from UCLA. He began his career programming drones and satellites for the US government with security clearance. Next, as a consultant for Accenture, he built enterprise systems for Fortune 500 companies. After an MBA at INSEAD, where he was the Co-President of the Real Estate Club, he moved to Indonesia to co-found a hotel chain. Continuing his entrepreneurial journey, he founded Chanelink, the first channel manager in Indonesia. He is using his unique experience as technologist building a hotel chain to make Bellhop a market leader and a first all-in-one on-demand services app.
Nick Ferris has launched dozens of online products across B2B and B2C including the first financial search engine and social networking site. He was named Marketer of the Year in 2015 and most recently as COO of Simpler Trading overseeing the restructuring of America’s largest financial training company.
Kevin Ross is a data-driven growth hacker and digital strategist with 8+ years experience developing brands, products, and experiences. During this time, he’s worked on hundreds of projects as a growth hacker, occupying roles at every level starting as a freelancer to generating over $1 million in digital ad revenue as Head of Digital Strategy for two major college-based publications.
Our advisors are world class. Beth ran product teams at Grubhub and Expedia. Jason led marketing at Google Play music and has been CMO at a couple venture backed businesses. Dimitrios was a Senior Manager at McKinsey and helped lead their ventures group. Norm is a travel technology adviser and consultant to a variety of travel companies.
First and foremost, thank you for taking the time to learn about Bellhop’s mission. We have an incredible team who have helped us build this product and with your help we can further accelerate our growth as we launch our major marketing campaigns in Q4 this year.
Let’s just talk about ride hailing for a second. This is the market we’ve chosen to prove our platform and initially grow our business. But we have grand plans to move into food delivery, restaurant reservations, entertainment and many other areas where our model is easily applicable.
By disrupting the current app market, we plan to become a powerful force in on-demand services. Just imagine what we can do for food delivery and other sectors - giving you the same power of choice, and sizable cost savings.
Within food delivery alone, the top players are Seamless/Grubhub, Postmates, Door Dash, Caviar, Uber Eats, and delivery.com. With Bellhop, you wouldn't have to figure out which restaurant is within which app, or which app can deliver food to you as fast as possible. Our mission is to quickly enter these other verticals as we grow. The more services we add, the easier your digital life becomes.
We see Bellhop replacing literally dozens of apps driving choice, competition and making your digital life so much easier. And that is just the beginning.
Bellhop beta is already live. You can download it from the iOS App Store today. The Android version comes out later this year. We hope you enjoy it and please come on this incredible journey with us!
– Payam Safa
The smallest investment amount that Bellhop is accepting.
Bellhop needs to reach their minimum funding goal before
the deadline. If they don’t, all investments will be refunded.
The Crowd SAFE is an agreement for future equity in the startup,
meaning that it can convert to equity in the future.
The Crowd SAFE is an agreement for future equity in the startup, meaning that it can convert to equity in the future.
$50,000 – $428,000
Bellhop needs to raise
before the deadline. The maximum amount Bellhop is willing
to raise is $428K.
I truly believe this company has its "finger on the pulse" with this endeavor. Ride sharing and other like minded ideas are a way of the future. Bellhop has found a way to optimize this.
Driverless car is the future. This is the best time to develop this kind of app. There has so many potential uses. Call me if you need a product manager or strategy innovation.
I invested because I believe this app is to ride share services such as Uber and Lyft as Trivago is to hotels and I believe that millenials are a prime target for market share..
No. Consumers pay the same price on Bellhop as they would pay if they were to book directly on a partner app.
The Android version is under development, and expected launch in Q4 - 2017.
Bellhop already has the major ride hailing apps set up in its system. So chances are it will work in your city. Our reach equals the reach of all of our supply partners combined. So, for example, if you're in a city with both Uber and Lyft, then you'll be able to access both Uber and Lyft rides through Bellhop. But we are still young and growing rapidly so there are some cities that for various different reasons [Austin we haven't forgotten about you] have unique ride hailing platforms. We're working tirelessly day and night to incorporate new feeds all the time and with your investment help will accelerate the roll out .
With some partners (e.g. Lyft), Bellhop is the merchant of record, which means you pay Bellhop directly for the ride. With some other suppliers (e.g. Uber), your account is tied to Bellhop, and the payment is handled by that supplier.
Approximately 60% of funds raised will go towards product development and integration with additional supply partners (e.g. Curb, Juno, Gett, Via). 30% will go towards marketing and user acquisition, and the remaining 10% is spent on general and business development activities.
No problem! Quite simply Bellhop gathers up the major ride hailing Apps under one roof. So you get more choice and the power to save time and money by making smarter decisions. Need the quickest ride? No problem. Need the cheapest? Bellhop's got you covered. Your favorite ride hailing app shows no cars? Bellhop gives you more choices to get you where you’re going. We've designed the app to make your life easier. No need to download multiple Apps. And best of all, Bellhop is free to use.
We get it. We love ride hailing as much as you do. We wouldn't be doing this if we didn't. But until you see options, you'd be surprised how much time and money can be wasted when you just use one service. Remember those times when you had crazy surge pricing or worse still, could not get a car at all and you have to figure out which other App to download? That's all in the past with Bellhop. You can still use your regular/favorite ride hailing service at the same price. But we give you more options. By using Bellhop you have nothing to lose apart from a happier and easier life.
No. Bellhop has been specifically designed to make your digital life easier. So for most ride hailing Apps you just need to download Bellhop. Your life is easier, you save time, you save money, everyone is better off. The only exception right now is you do need an Uber account. You do not need the app but because transactions are routed through Uber's system, you'll need to set up an account with them. Ongoing however there is no need to have their app take up valuable phone real estate.
Great question. Bellhops have been around for over 100 years providing customers with the best possible services to make their lives easier. That's our philosophy too. We want to give you easier access to the major on-demand services and quite simply make navigating the digital world easier, more accessible and best of all better value.
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