There is no destination for reliable intimate care shopping and learning
For centuries, women's intimate care and sexual wellness has been minimized and underserved.
98% of intimate care products on the market have toxic ingredients
Vulvas and vaginas absorb these toxic ingredients at a higher rate compared to the rest of the skin which puts us at risk of irritation, yeast infections, BV, PID, or worse.
Shopping is inconvenient
Women have to shop at an average of 3+ locations for what they need. Most sex shops are uninviting, pharmacies make everything feel clinical and hush-hush and everyone is tired of subscriptions.
Quality sex content for women is an underserved need
Women want content that is relatable and feels like a fun girlfriend talk.
Bloomi: a Sexologist-led marketplace for all things intimacy
Shop and learn in your comfiest PJs
We have built a trusted source of toxic-free intimate care products and content for all women that you can access in one destination.
All products carefully curated by our team of experts
Our curated products provide clean intimate care that won’t throw off your pH, cause infections, or unnecessary illnesses.
We empower women to be the CEO of their body
We finally give women the opportunity to make the switch to clean and be empowered to create a sex-positive lifestyle.
Hygiene, period and sexual wellness products
We offer a full range of clean intimate care products for nearly every women’s needs. There are 25+ vetted brands on our store all created with the first Clean Standard in the industry.
We also provide our community with expert content from our team of sexologists.
We created our own line of products!
Bloomi is creating its own line of products with botanical aphrodisiacs to help women naturally enhance intimacy. Our first product, Bloomi Arousal Oil has sold out every month it's in stock!
Bloomi Sessions: content for our community
A collective of seasonal intimacy virtual sessions inspired by our community of coaches, healers, and personal wellness experts. Connect more deeply with yourself and your partner(s). Join us via digital sessions that you can experience at your own pace.
Break-even & 300% growth in less than 1 year
We're on track to hit $10M by 2022
Our small team of hustlers has organically grown our community to 100,000 women including a social media following of 12k. Our marketplace has a high conversion rate of 5%+. With our current traction, we are projecting $4.3M in annual sales in 2021 and $10M in 2022.
We are making noise
We've been nominated as best retailer of the year by Beauty Independent and featured in top publications such as Forbes, Bustle, Refinery29, Nylon, Well + Good, and more.
Our community of 100K+ women are loving us
We grew a community of like-minded women looking to find the best products and insights for their bodies.
5 stars reviews and comments
We hit 99% satisfactory rate on our first flagship product (our arousal oil).
Online workshops, tutorials, Q&A
We host multiple Bloomi sessions a month to discuss on-demand topics such as sexual wellness, pregnancy, and vulva hygiene. Our sessions are led by our Sexologist and founder Rebecca who also invites expert guests.
And that's not all, every Thursday we answer the most frequently asked questions on IG live.
Weekly newsletters and blog posts
Twice a week we share tips and product recommendations with our newsletter subscribers and blog readers.
Our newsletter features Sexologist FAQ, exclusive partnerships with brands for our community, discounts, access to events, product recommendations, and wellness stories.
When quality products meet high margins...
We have 2 main revenue streams with high margins: products on the marketplace and digital content.
Our products come from partnerships with like-minded companies via a DTC model. We see an average margin of 55-75% on products sold.
Bloomi has started curating content for our community with wellness virtual sessions that are purchased a la carte.
We are part of two booming markets: Femtech & Sextech
Femtech will be worth $50B by 2025
The Femtech market is expected to be worth $50B by 2025. Femtech is closely connected to self-care, with the average women spending $721+/year on intimate wellness items (not including content).
Sextech will be worth $122B by 2026
The sexual wellness market is expected to reach $122B by 2026, growing 30% YOY.
Impact of COVID
The impact of COVID-19 has shown that in uncertain times, US consumers will place self-care above all else, providing a unique and timely opportunity for us. Our sales have grown by 55% since February 2020.
The ONLY destination for intimate wellness products and content
Bloomi enjoys a first-to-market competitive edge. We are currently the ONLY marketplace for intimate wellness and are positioned to be the leader in this category and collaborator with other clean brands.
Becoming the #1 platform for intimate wellness
We plan to be the #1 platform for intimate wellness by capitalizing on our current traction, market opportunity, and first-to-market edge. By achieving this, we hope to empower all women to be CEOs of their bodies.
Backed by renowned investors, celebrity health activists and community members like you
We are backed by prominent VCs and Angels such as Fab Ventures (led by our mentor Odile Roujol, ex-CEO of Lancôme), Geraldine LeMeur (former entrepreneur), Katherine Castro (actress, producer and women's health advocate), and Pipeline Angels (angel network).
By reaching our funding goal, we plan to hire our core team, expand the marketplace and Bloomi Sessions, and launch five new Bloomi pipeline products, --all of which will help us reach $5M in sales by 2022.
We are a team of mission-driven-no-BS-hustlers
About the Founders
Rebecca is a nationally recognized Sexologist and social impact entrepreneur, She works with women, couples and teens to help them navigate a variety of sexual wellness topics and find holistic ways to maximize their sexual agency. She has been named a “Latina Trailblazer” by Forbes for normalizing conversations about sexual wellness.
Rebecca has been featured in Well + Good, Refinery29, Bustle, Parents, Parents Latina, Elite Daily, Hip Latina, mitú and more.
She is a proud daughter of Latinx immigrants and also focuses on diversity initiatives that empower other women of color. Rebecca graduated from UC Berkeley with a major she created, Women's Health & Sexuality, and holds a Master's in Sexuality Studies where she studied Female Desire and Arousal.
Julie holds a Bachelor’s degree in Political Sciences and a Master’s degree in Marketing and Market Research from Sciences Po Paris, where she graduated Cum Laude. She focuses on identifying business development opportunities and driving strategic partnerships that accelerate brands.
Prior to Bloomi, Julie led Business Development and Partnerships for Orange Silicon Valley where she supported portfolio startups in their international growth. She also served as Chief of Staff to the CEO and co-founded the Women in Tech program, a community of 200+ members who support the FemTech industry in San Francisco. She has worked with global media brands in BD, sales and partnerships roles including Maison Moderne in Luxembourg and My Little Paris in France (acquired in 2017).
Julie is half-French, half-Italian and 100% feminist aries .
Why Bloomi - our values:
- Diversity: we are a diverse company promoting all colors and all body types
- Mission-driven: we want to create the future of intimate wellness where every women has access to clean products and information
- Trust: we live our values and stay true to our words
- Get sh*t done: we are doers, not talkers