Blue World Voyages, which bills itself as the world's first cruise line fully dedicated to sports and wellness, is to launch its inaugural cruise ship in summer 2019.
The new 'active lifestyle cruising' brand has been created to capitalise on the growing global wellness industry, which is now worth US$4.2 trillion, and wellness tourism which is increasing at more than double the rate of general tourism. Therefore, the 350-guest ship will have onboard features and itineraries targeted at travellers who wish to stay healthy and active while on their cruise.
The vessel will be the first in...
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