How do you truly advertise cannabis? To be frank, for as long as people have been blazing down, weed has more or less just sold itself. Sure, alluring (though mostly superfluous) strain names can give consumers and marijuana enthusiasts the impression that their Skywalker OG is genuinely and unequivocally better than your Tangerine Dream. In actuality, they're probably equally lit. Relative quality isn't necessarily verifiable and favorable lab results can be purchased; so by the time said dope hits dispensary shelves, tracing it back to its cultivator or point of origin is not always...
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