Today we'd like to introduce you to Emma DeMuth. Emma, we appreciate you taking the time to share your story with us toda...
Note: This deal is is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC's temporary regulatory COVID-19 relief.
The current direct-to-consumer (DtC) advertising landscape is fragmented and inefficient
Advertisers and brands face a number of difficulties when it comes to DtC content. Audiences are often fragmented, social media costs are increasing exponentially, and larger brands have to compete aggressively on social channels. In short, digital doesn’t allow DtC brands to build trust and tell their brand story, leading to wasted advertising revenues and slow sales.
Curating successful digital content for linear distribution
bspoketv curates and aggregates successful digital content for linear distribution, generating millions in new revenue for brands. Our platform allows small DtC brands a new advertising channel with similar analytics to Google, Facebook, and Instagram, so digital marketers can understand and buy ads seamlessly. The bspoketv Ad Optimizer takes all the guesswork out of buying ads on our platform; we take the creative run in on all our shows and the optimizer delivers the optimum mix.
Custom content with proven ad revenue for small brands
bspoketv is a television network and advertising platform that aggregates videos from YouTube and offers key content across six major categories. We focus on beauty, fashion, and lifestyle bloggers and influencers who create 30-minute shows for a linear television experience, which are then distributed via vMVPDs, such as SlingTV, and over the air television affiliates throughout the U.S. We offer two different ways for advertisers to maximize their impact: in-program commercials (traditional TV) and Dynamic Lower Third. (For DtC brands earning 100k+ in top-line revenue)
EXAMPLE OF DYNAMIC LOWER THIRD AD
2.2B+ content creator views
bespoketv has generated incredible traction since our launch in 2019, growing exponentially in views, revenue, and users.
For creators and advertisers alike
bespoketv was created to grow viewers and subscribers for influencers while also creating more natural spaces for advertisers. We target six categories on social media channels: beauty, fashion, lifestyle, travel, cooking, and wellness and fitness. With bspoketv, creators can find audiences more naturally and grow their own ad revenue, while advertisers are granted access to a key demographic that allows for specialized and effective content.
Advertising revenue and commissions
We have 2 major revenue streams: advertising and commissions. With this approach, we expect to finish 2020 at $.75M, and we expect to grow to $10M+ by 2022.
Social media advertising expected to grow to $128B by 2023
Social media marketing is the second biggest market within digital advertising, reaching $29B+ globally in 2018. With the current growth of social media content and creators, along with more and more digital ad opportunities, our TAM is expected to grow to $125B+ by 2023.
Maximum reach with no capital costs
With bspoketv, we've taken something that was already working and elevated it to the next level for our creators and sponsors. We automatically give influencers and creators access to 25M homes and a CPM range of $10-$30. We give digital ad buyers immediate access to content with a pre-existing audience, all backed by analytics and at no capital cost.
Creating the new wave of social media advertising
Our immediate goal is to capitalize on our current success by refining our advertiser and content creator dashboards and creating an automated ad sales system, which will allow our clients more direct access to consumers across the globe.
$225k+ raised to date
We have currently raised $225k of our $400k raise goal. By reaching our goal, we will hire seasoned salespeople with experience selling to direct to consumer brands, national brands and agencies, and video editors with TV editing experience. We also plan to automate the ad sales system, refine advertiser and content creator dashboard/portals, and more.
Michael Dutcher, CEO/co-founder
- Part of the team that created the digital distribution window for films with our partners Sony/Disney/Starz
- At MeTV, Michael built & launched the first OTT platform showing major cable channels
- Michael helped develop Dim Mak into fully-integrated music. apparel, event promoter, radio station, and ad agency
- First 3 employees at WhereverTV OTT system with a public exit (reverse merger)
Jason Dodo, CFO/co-founder
Prior to bspoketv, Jason founded Advanced Beauty Solutions and Karbon Beauty (Target, SalonCentric, Amazon) to create and sell beauty products through Direct Response infomercials and home shopping. Designed and built SAP Business Object business intelligence on top SAP and Other ERP system
Mina Lu, EVP
Years of experience working with major television (Sinclair, Discovery, TLC), digital media groups, beauty brands (Paul Mitchell, NudeStix, CHI), and beauty publications. Mina specializes in brand integration & content development.