INTERVIEW: b[x]spaces Co-Founder Rafael Alvarez on the Artist's Alternative t...
WeWork is the most recognizable name in co-working spaces. But WeWork does not work for everyone; specifically, it does not work for most...
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There are 4.2 million makers, builders, technologists, and artists in the US. They need places to work that are functional, flexible, professional, affordable and designed to suit the way they work. They require privacy, storage, slop sinks, blank walls, and a place to get messy. Traditional office coworking spaces don’t meet their needs.
They need space to create!
They need . . .
Coworking has revolutionized the commercial office space industry but has yet to dominate other sectors of commercial/industrial real estate. By building functional creator coworking spaces in affordable Class C industrial real estate, b[x] offers the benefits of coworking to this large underserved market.
b[x] has built three locations in Brooklyn, NY as well as grown a vibrant, engaged and dedicated community of creators. A proven product.
With over two hundred active members, b[x] is the go-to coworking solution for hundreds of creators in the New York area. Example of members include VR & AR coders/designers, custom tailors, artisan soap makers, fine artists, photographers, an indie cosmetics company, sculptors, animators, fashion designers, jewelry fabricators, micro-manufacturers and many others.
Multiple price points | Month-to-month flexibility | Amenities tailored to creators
b[x] bootstrapped the opening of its first three locations. Now we are raising investor funds to accelerate our expansion for b[x]4 and beyond.
Rafael built our first location, b[x]1, in 2008. Since then, he has overseen design and construction of the additional b[x] properties, while perfecting the b[x] business model and building the founding team. He is a solutions-driven, creative visionary with a knack for seeing trends and capitalizing on them.
Rafael has a professional background in civil engineering, with over 12 years of experience, 9 of those at Perini Corp. There, he excelled as a leader in three critical departments: Estimation, Design, and Field Supervision while successfully leading project teams on many large-scale infrastructure projects. Additionally, Rafael has over 20 years of engineering and contracting experience in commercial and residential constructions and renovations. He has earned a BS in Civil Engineering from Manhattan College.
Vincent joined Rafael to build b[x]2 in 2011. In his role a Chief Operating Officer, Vincent leads in accordance with the company's overall vision and objectives. He coordinates development and implementation of the operational infrastructure and monitors the effectiveness of systems, processes, personnel, marketing, payroll, equipment and materials acquisitions.
Prior to b[x], Vincent founded multiple healthcare facilities across New York and New Jersey, and developed integrated care models between those facilities and larger hospitals including: Mt. Sinai Hospital, Bronx-Lebanon Hospital Center, The Acacia Network, and Montefiore Medical Center. He has earned a BS, MS and Doctorate in Physical Therapy from D’Youville College.
Chief Strategy Officer
Alex is a successful entrepreneur expert at growing profitable start-ups from infancy through late-stage growth and acquisition. He is adept at combining leadership with creativity and team-building to guide organizational success. His proficiency at simultaneously managing multiple departments while aligning all towards ultimate company goals has proven critical throughout his career.
In his roles as Chief Strategy Officer, Alex brings his executive leadership skills and deep strategic experience to guide b[x]’s growth and expansion while minimizing risk, managing corporate governance and fostering the b[x] culture.
Prior to joining b[x], Alex founded Morpheus Media in 2001, growing it from a tiny startup to a premier independent digital marketing agency and guiding the company through its acquisition in 2011. Alex has also served as President - North America of Qmee, Head of Digital for Out There, and as COO of Guardian News & Media US and legaltech startup Justly. He is also an experienced litigator and General Counsel.
Alex brings to b[x] 20+ years of experience in executive leadership, media, marketing, digital operations, technology and law. He has earned a BS in Economics from Boston College and a JD from New York Law School.
Head of Experience
Pia Coronel is a community builder, artist, curator, and growth hacker dedicated to sharing knowledge; helping communities grow and guiding teams to develop creative programs and outreach. As a creator, she understands the power of ideas and the value in sharing.
With over a decade of experience in the arts, she has developed a programmatic approach to curatorial projects focused on growth and collaboration. She is b[x]’s guide to building the best culture and programming for our members so they may thrive and prosper.
In 2014, she co-founded NYC Creative Salon, a platform for building community through creative dialogue. In 2015, she started art+tech, a monthly forum and platform for collaborative dialogue between tech professionals and new media artists.
Pia attended School of Visual Arts and International Center of Photography. She earned her BA, cum laude from UMASS-Amherst in Psychology and Communications.
Head of Creative
Noah Workman brings more than a decade of expertise in content development, creation and media planning. Twelve years ago he co-founded Iris MediaWorks to integrate the latest technology with purpose driven storytelling, partnering with a diverse range of clients, to strategize, plan, and create exceptional content that transforms opinions, drives sales, articulates brand values and delivers a clear strong return on investment.
As b[x]’s lead story-teller and content creator, Noah effectively communicates not only the brand messaging of b[x], but the joy in which we celebrate b[x] through the great work our members have done here.
A graduate of NYU's interdisciplinary program at Gallatin, Noah has produced six feature films. His work can be seen on a variety of platforms including Netflix, Hulu, Amazon, Sundance Channel digital and new media companies including Mashable, Refinery29, Facebook Live, The Scene and YouTube.
The smallest investment amount that b[x] spaces is accepting.
b[x] spaces needs to reach their minimum funding goal before
the deadline. If they don’t, all investments will be refunded.
The Crowd SAFE is an agreement for future equity in the startup,
meaning that it can convert to equity in the future.
The Crowd SAFE is an agreement for future equity in the startup, meaning that it can convert to equity in the future.
If a trigger event for b[x] spaces occurs, the discount provision
gives investors equity shares (or equal value in cash) at a reduced price.
The maximum valuation at which your investment converts
into equity shares or cash.
On the 7th anniversary of the issuance of the Crowd Safe - if the Crowd Safe has not yet converted - investors will have 90 days to request for the company to repurchase their Crowd Safe for 1.5x their investment amount.
$50,000 – $1,070,000
b[x] spaces needs to raise
before the deadline. The maximum amount b[x] spaces is willing
to raise is $1.07M.
I really want to see them succeed !!!Jay JayInvested 4 months ago
I know this model works as I have designed quite a few of them for a different operator.Jeff AkermanInvested 3 months ago
I truly believe that working professionals do need spaces for work! This is going to succeed in our future!Skyler JacksonInvested 3 months ago
I love creators and creatives. Hustle on!Arjun RaiInvested 2 months ago
They believed in me in the beginning and helped me grow as an artist, now it's time to give back. I've seen Rafael's hard work and dedication firsthand. Given the resources, he and his team will see this project through to 100%.ALE ALEInvested 2 months ago
I've been to the space and have friends that rent there. The company was very supportive when we (Support Creativity Non-Profit) hosted a block party there last summer, which tells me that they really are about supporting creativity/social justice.MAJELLA MARKInvested 2 months ago
Took a tour and loved the place!! Great Co-working Space!!! Wonderful Community.hugo stanglInvested about 2 months ago
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