By Heather Cabot and Samantha Walravens
Every time kids play with the prototypes of RaceYa, a new line of customizable radio-controlled cars aimed at igniting children's interest in STEM, the company's founder braces for impact. The girls and boys in her New York City focus groups always seem to delight in crashing the colorful cars into the hardest surfaces possible at top speeds.
"Kids bash the heck out of them. We've learned the cars can survive a four foot fall, not a six foot fall," Dr. Abigail Edgecliffe-Johnson laughs as she explains one of the reasons her company is raising...
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