Jane West spent 20 years planning events for nonprofits before a confluence of factors sparked a move into the cannabis industry.
When Colorado legalized recreational marijuana in 2012, West had an "incredibly flexible and well-paying position" with a company that produces experiential education programs. She also was just getting ready to send her two kids off to school full-time, freeing up a good chunk of time.
West saw an opportunity to bring her event-planning expertise to the cannabis space on a part-time basis. In January 2014, she launched Denver-based Edible Events Co., a monthly...
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