Is your favorite brewery environmentally responsible?
The $189B global beer industry consumes an immense amount of water and energy, and produces a lot of waste. A typical brewery consumes 7 gallons of water for every gallon of beer they produce, and 70% of the water used is discharged as effluent. Energy used in the brewing process also contributes to global greenhouse gas emissions.
With breweries producing a staggering 50B gallons of beer a year, those numbers add up. It’s no surprise that more and more consumers are asking themselves, “Is my favorite brewery environmentally responsible?”
Save the ocean, drink Tulum beer
Producing beer with sea water is the most sustainable way to do it.
Introduced in 2018, Tulum Artisanal Lager is made to the highest standards of quality in Tulum, Mexico. Cerveza Tulum has distinguished ourselves through our uncompromising commitment to sustainable practices and environmental awareness.
In three short years, Tulum Beer has made a splash in important North American markets, including Tulum, Cancun, the Riviera Maya, and Florida.
Tulum Artisanal Lager
Highest quality made from sea water
We brew Tulum Beer using local water from the Caribbean. This results in a clean and fresh-tasting lager that doesn’t deplete our planet’s precious aquifers.
Cerveza Tulum has invested in making our brewing and packaging facilities as sustainable and environmentally conscious as possible. We rely on wind and solar energy for our brewery. Our state-of-the-art wastewater treatment allows us to reuse water and avoid excess emissions.
Lastly, Cerveza Tulum is packaged without plastics—an important part of our commitment to preserving the reefs and the ocean ecosystem.
Host beer of the EPCOT Mexican pavilion and the food & wine festival
Tulum Lager debuted in select Mexican markets in 2018. In 2020, we kicked off our US export strategy with a string of successes in Miami and Orlando. Cerveza Tulum was honored to be the featured beer of the Mexican Pavilion at EPCOT, and the host beer of the Disney Food & Wine Festival.
2020 was a challenging year for the tourism-based economies where Tulum Lager is sold: Tulum, Cancun, Miami and Orlando. Despite a difficult market, Tulum Lager sales rose 326% from 2018 to 2020, as we built out our brand and increased distribution. Cerveza Tulum is poised to take advantage of the rebounding tourist sector in 2021 and beyond.
Environmental stewardship is core to our brand
Across North America and the world, consumers are demanding greater environmental responsibility from the companies that serve them. Cerveza Tulum brings three critical ingredients together to form a brand that speaks to the modern consumer:
A commitment to sustainability
A proud Mexican identity
A quality product that stands on its own
Encouraging projections for YoY sales growth
Cerveza Tulum has been on a consistent growth track from 2018 to 2021. We see an opportunity to continue increasing revenue by ramping up production and introducing Tulum Lager to new markets.
Strategic markets in North America and Europe
Cerveza Tulum will continue to focus on growing sales in North American cities that are favorable to craft beer, such as New York, Denver, Houston, and LA. In Europe, tourist hot-spots Mykonos and Ibiza are potential target markets as well.
Taken together, these markets account for 294M cases of beer sales each year. Cerveza Tulum aims to sell 290k cases in 2022—just 0.1% of the TAM.
Expanded production and portfolio
With this round of funding, Cerveza Tulum plans to grow our business in three key areas:
Increasing our production capacity to 300k cases per year will allow us to scale our distribution to select markets across the US and Mexico.
We also plan to expand our portfolio of beverages, while maintaining our exacting standards of quality and sustainability.
An opportunity for partnership
Cerveza Tulum is seeking $5M in funding and offering exclusive investor benefits, in gratitude to our many generous supporters. We are also committing a portion of our fundraising to ocean conservation programs, in alignment with our company’s values of environmental stewardship.
More than 100 years of collective industry experience
Cerveza Tulum’s executive leadership brings more than a century of beverage industry experience from their collective resumes: