TrueData Market Research Compares Chimani, Google Trips, Fandango, Booking.com, and Disneyland
TrueData Market Research just released a very interesting demographic comparison between Chimani, Google Trips, Fandango, Booking.com, and Disneyland in their "We Profiled Profile Five Summer Activities Apps".
We weren't surprised by the core demographics the came up with but loved some of the conclusions TrueData proposed:
- Booking.com and Chimani National Parks over-index for female users, however; compared with those two apps, it’s striking that Google Trips has a 64% male user base. Reviews on the iTunes store suggest that Google Trips lacks the functionality of more established travel apps, with one user calling it a “pocket travel guide” rather than a planner. It may be that men prefer the cliff notes version of travel guides vs. women who may prefer to do a lot more thorough planning.
- Chimani has a large user base of adults older than 55. This is in line with the National Park Service (NPS) data which says that visitors 55 and older are overrepresented at most parks. Seniors also have access to discounted lifetime NPS passes.
- There’s a place for mobile tech in the great outdoors – 16.7% of Chimani National Park users also use AllTrails. In addition, Chimani users are 39.5x more likely to also have PlantNet Plant Identification and 35.5x more likely to also have Offline Survival Manual.
The discussion will appear here.