With a $4.5 million seed+ stage investment, Brand Capital International looks to power the growth of CricClubs in the Ind...
Managing cricket has numerous challenges
Setting up a cricket league can be tough. Many organizers face challenges around engagement, organization and resource issues.
|Most Grass-roots Cricket leagues lack dynamic websites and don't leverage technology to their full-benefit.|
This lowers engagement with fans, local communities, players, teams, umpires and sponsors
|Organizing Grass-roots cricket leagues, tournaments and matches is often still done on paper, and is time-consuming, inefficient, and tiring.|
This laborious process makes tracking performance, managing scores, and publishing schedules difficult..
|Cricket stakeholders - especially Grass-roots players, teams, and leagues - struggle to get the various tools and resources they need.|
Purchasing of these tools & resources is often complicated and limited by geography.
CricClubs: the world's most comprehensive cricket platform
CricClubs is an online platform specifically designed for cricket players, offering them multiple engagement, organizational and marketplace-related solutions. We pride ourselves on three core products: digital management portal, multimedia solutions, and e-commerce marketplace.
Digital Management Portal
Comprehensive League Management portal includes:
- Team and league calendar
- Match scheduler;
- League statistics;
- Field management
- Communication module
- and more;
Our Academy Management Portal includes:
- Attendance tracking
- Performance reports
- Payment Management
- Alerts and Notifications
- Program Management
CricClubs Digital Platform is easy-to-use, as per testimonials, endorsements, and many high-social media reviews.
- Ball-by-ball live-scoring;
- App based live-stream control that can also sync with television and PCs;
- Easy-to-integrate with social media channels such as Facebook & YouTube;
- Post-production package and various graphic overlays;
- Comprehensive statistics, weekly leader boards, and more to further drive engagement on community modules.
- Custom apparel (jersey, pants, shoes, etc.);
- Custom equipment (bats, balls, etc.);
- Other branded merchandise and rental equipment;
- Player & team insurance;
- Smart LED scoreboards;
- Other products in development.
Each of these take on the aspects of organizing a match, providing a one-stop solution for league management and purchase cricket related products.
A comprehensive platform for everything related to cricket
CricClubs makes world-class technology, products and services easily accessible to every cricket administrator, organizer, team manager, player, fan and follower so they can participate like never before! Using CricClubs platform is simple, just sign up on the platform and gain access to the technology necessary to manage cricket like never before
League management provides all the tools necessary for cricket administrators to manage their league with ease. This includes an instant league website with 5-minute tournament setup, match center, automatic points table, comprehensive statistics, mobile app, news feed, photo gallery, social media integrations and many more.
Live scoring app provides real-time updates of the matches so players, fans and followers can track their favorite teams and players. The scores are published on both web and mobile platforms with ball to ball statistics and provide overlays for live streaming.
Live stream the matches on various platforms such as Facebook, YouTube to reach out to more audience and promote your tournaments. CricClubs live stream technology allows live scores and other graphics to be seamlessly integrated into any live video production real time.
Custom apparel and cricket equipment for players who love to have their unique jerseys designs. We at CricClubs provide fully sublimated jerseys which are fully customizable with unlimited colors and designs. We also strive to take the cricketing experience to next level by customizing the cricket equipment as per the player needs.
Smart Scoreboard is an IoT device that provides real-time match scores by connecting to CricClubs cloud. We have released Alpha version of our smart scoreboard in late 2019 and has garnered a lot of interest. We are getting ready to release beta version in summer of 2020.
Academy management solution from CricClubs helps Cricket Academies go digital instantly with online portal, online payments, player performance management, program schedules and much more.
CricClubs has also been investing in building Artificial Intelligence based video analytics solutions for match highlights and player performance tracking. A major release is expected in the coming months.
5K+ cricket leagues across 57 countries
CricClubs is one of the world's premier platforms for all cricket leagues. We currently host over 5K leagues across 57 countries, and have reached over 2.2M users as of 2019.
- More than 85% of USA Cricket participants use CricClubs platform
- Official competition management platform for 18 National Governing Bodies of Cricket across the world - about 17% of ICC Associate Members!
- Live streamed 50+ official international matches using CricClubs technology from 9 countries (4 continents)!
- Over all 2500 matches live streamed using our streaming technology
- Established as leading seller of custom team apparel in USA
CricClubs has seen steady active-league growth across the world from 2015 onwards.
We have streamed multiple international cricket events and are in conversations to secure partnerships with ICC Consortium members and other major events.
2.2M users and increasing
CricClub serves a huge community of cricket fans, players, teams and leagues. We’ve seen steady user growth across the world since our launch and have maintained a healthy growth rate of 66% per year.
We have grown our user base through partnerships with ICC governing bodies and notable brands and leagues.
Our customers have been our biggest allies in helping fuel the growth of CricClubs around the world.
3 major revenue streams
The principal sources of revenue for CricClubs comes from the software subscription fees, e-commerce sales, and advertising partnerships.
CricClubs offers a few subscriptions plans to meet the needs of Cricket organizations that are just starting out all the way to a Cricket National Governing Bodies (highest level of cricket organizations in a country) managing grass-roots cricket with thousands of teams.
We offer fully customizable high-quality Cricket Apparel at very affordable prices. In addition to apparel, we also offer various brands of high quality cricket gear (bats, balls etc).
CricClubs also has long standing advertising partnerships with internationally recognized brands.
The 2nd most popular sport in the world
Cricket is the second most popular sport in the world. As one of the leading digital platforms for cricket, we are currently capturing just 2M of the 300M players, fans, and followers. With our current growth rate, we believe we can easily tap into this market and capture 15M+ people involved in the sport.
The market we are in is over $50B and we have enormous potential to grow. This market size is just for Cricket. The market opportunity will increase significantly as we execute our plans to extend our offerings to other team sports such as soccer, baseball, etc.
Outpacing the competition with our comprehensive platform
There are a high number of startups in the sports data analytics business. While a few of these such as CricHQ, CricHeroes, SportsMechanics, and Chauka are strong competitors to CricClubs in the Cricket management space, several others have surfaced in the last couple of years and still relatively new.
CricClubs is unique because it delivers a globally-focused sports-tech platform forging multiple solutions for cricket fans, teams, leagues, and more. Our solutions are adaptable to both the highest levels of cricket and the grass-roots level. Our comprehensive solutions for national governing boards, leagues that run year-long, tournaments that run just on week-end, cricket academies, live streaming solutions, IoT smart equipment and cricket gear coupled with our world-class customer centric support sets up apart.
Capturing India and expanding globally
Our immediate plans include expanding our reach into India, one of the biggest cricket markets in the world. By reaching our funding goal, we plan to focus our marketing efforts on growing our user base and securing more partnerships with leading leagues, cricket organizations, and live stream partners.
Expansion Plans in Indian Subcontinent
Global Marketing Strategy
CricClubs has gained significant market traction without any major investment from inception in 2015. In 2018, CricClubs raised $205k through friends and family to accelerate product development.
Ganesh Nallapareddy - Co-Founder, CEO & Head of Operations
Ganesh Nallapareddy is an energetic and self-driven leader with over 15 years of Information Technology and Management. He pursued his Bachelor of Engineering degree in Electronics and Communications in India and Masters in Computer science at Western Kentucky University, Kentucky, USA.
Ganesh is a passionate cricketer and cricket administrator. He founded Milwaukee Premier League, a cricket league in Milwaukee, Wisconsin, USA and quickly understood the complexities in organizing a cricket league. He developed a digital strategy for the league by building an app to simplify the management of the league. The league management app became a huge success leading to reach-outs from various other cricket leagues across the US. More than 40 cricket leagues started using CricClubs digital platform in a short period. This led to the incorporation of CricClubs.
Visweswara Kottapalli - Co-Founder, President & Head of Strategy & Global Business Development
Visweswara (Vissu) Kottapalli has over 19 years of experience in Information technology and Management. Vissu pursued his Bachelor's in Computer Science Engineering in India and Masters in Computer Science at the University of Nebraska - Lincoln, Nebraska, USA. Vissu is also Co-Founder & Board Member of NAAAP-Milwaukee, a chapter of National Association of Asian-American professionals.
Vissu's work in strategic planning and global business development approach helped CricClubs build strong relations with global cricket stakeholders such as International Cricket Council (official Cricket governing body of the world) and major media stakeholders such as Star TV and The Times Group.