Feeling Shady in Ellison Eyewear
Ellison Eyewear has become the fastest growing company to participate in equity crowdfunding - raising over $55K on the Republic platform...
Hello Republic Community,
Happy Friday! I'd like to personally invite you to join me for our upcoming webcast.
Here's what to expect:
Send me any topics you want to cover and come with questions. Look forward to chatting with you all and sharing Ellison's exciting future!
A lifetime client-service model for customers
A recognized brand of hand-made, top quality sunglasses
A company that gives back with every sale
We all love sunglasses. They make us look good, protect our eyes, guard our privacy, and allow us to see better.
However, unfortunately for us, consumers, the $112 billion eyewear industry is headed by a handful of giant corporations, who currently own the rights and licenses to today’s biggest fashion brands and distribution channels. This means consumers pay higher prices for lower quality products than they deserve.
The status quo is not easy to change. But we’re set to do that.
1. Strives for the highest quality. Period.
2. Does good and has an integrated social mission.
3. Focuses on customers with a lifetime client service model.
We set ourselves apart from established brands by exceeding expectations and creating top-notch products at fair and honest prices.
Here's how we build amazing glasses:
Every pair of Ellison’s is handcrafted in a family-owned workshop in Greece.
We’re using only the finest Italian materials and metals. Every pair is made using the highest quality Italian Mazzucchelli 1849 acetate.
Ellison’s quality assurance process is 2x more rigorous than the industry standard, ensuring that every pair is the highest quality before it leaves our hands, and arrives in yours.
German engineered 5 barrel hinges
Ellison’s come equipped with 5 barrel stainless steel hinges. This sturdy hinge provides integrity, durability, and comfort while keeping your temples straight unlike an average pair of sunglasses that may only have 3 barrels.
Pins in the frame and temples of our sunglasses provide structural integrity, while adding a touch of flare to our designs.
Soft gel nose pads
We only use soft gel nose pads to ensure comfort, even after long hours of use.
Hinge lining detail
A galvanized metal cap detailed with our trademarked “E” is also used to line the temple-front junction. Only visible when the frame isn’t being worn, it’s a hidden pleasure for Ellison owners to enjoy!
Carl Zeiss Vision lenses
Tested more thoroughly than any industry standard or law in the world requires, Carl Zeiss Vision Lenses deliver our customers the same superior optics found in the lenses used to film the moon landing.
Temple tip detail
We engrave our trademarked “E” on the left temple tip of every pair, showing our attention for detail and certifying your pair is authentic!
A special temperature sensitive varnish treatment makes Ellison “Thermic” line one of a kind: when exposed to temps above 78°F, thermic pairs react by changing color.
Companies must have a bigger purpose. We have been on a quest for the last 3 years, providing eyesight to those in need and building homes that create safe spaces for those who need it.
Our mission is to make the best glasses and do good in this world. Through our close relationship with our customers, we are able to empower them to engage in social outreach and community development programs.
Giving back is core to our culture
We provide a tangible way for our community to be the change they want to see in the world.
Every year, our team sponsors multiple impact-travel excursions, with local partners, dedicated to closing the gap on social issues, and those who want to help solve them. We allow our community to truly involve themselves, first hand, in an immersive philanthropic experience alongside like-minded journeyers, while exploring some of the most beautiful corners on earth.
To date, our community built 40 new homes in Nicaragua for families living in slum conditions.
Giving a gift of sight
With every pair of sunglasses and Club Ellison membership sold, Ellison will provide sight to somebody in need in one of three ways:
1) Spectacles for children
the results of giving glasses to the child are miraculous – children go from failing and resenting their classes to excitedly getting straight As..
2) Building Vision Centers for the poor
Many rural areas don’t have access to basic eye care. Our donations help build eye care centers to provide help to people in need.
3) Training eye health personnel.
Along with the shortage of eye care access, the rural clinics that do exist lack trained staff. Our donations help train the personnel to provide basic eye care.
Other brands take advantage of the nature of the game: that sunglasses get lost, broken or stolen all the time. In fact, other brands bet on it to make profits. Ellison turns the tides, and converts customers into a loyal community with Club Ellison.
A Club Ellison membership is insurance for your Ellison frames. It targets 3 unaddressed pain points experienced by tens of millions of customers of high end frames:
Should something happen to a Club Ellison member's glasses, they have access to our entire collection at exclusive membership pricing. *50% off retail*
Members also become part of a community that acknowledges and rewards living experiences, instead of punishing you for it.
Our story was picked up by news outlets, fashion blogs, business blogs and TV and has garnered notable features and PR across top publications and national media outlets for our noval approach to addressing global problems.
Ellison glasses have become integrated into pop culture. We’ve had notable features on some of the most recognized faces in the entertainment industry, Mario Lopez, The Fray, Kelly Clarkson, Jennie Garth, Terri Seymour, Pia Toscano, Marc Malkin, Carolina Liar, Novak Djokovic, Kendall Jenner, with music artists like Post Malone, FKi 1st, Lil Wayne and Waka Flocka Flame, just to name a few and are the premier sunglass brand for Fox’s breakout drama Empire., and many more.
The crowded eyewear space is currently focused on an outdated traditional retail model versus cost suppression and customer experience CRM-based model.
Our deeply embedded CRM has allowed us one-to-one customer feedback from thousands of clients. This gives us real-time design and deployment insights that is typically not available at scale or without the use of a third party.
This way, we are able to stay informed and current with quickly changing customer needs and trends.
Ellison’s marketing takes an aggressive approach in how we communicate with our consumer and how we differentiate from our competitors. This approach will communicate the tangible value of the brand and the deeper emotional connection that current competitor brands are not leaning into.
Through 2016, we’ve expanded into 60 brick-and-mortar stores, globally.
Ellison makes profit with a four point sales strategy.
Wholesale and Pop-Up/Direct are our current main revenue generating channels given their higher up-front conversion rates and the branding opportunities available through additional exposure.
On the brick and mortar front, teams will be hired on to push efforts with monthly goals outlined. This channel’s main purpose is brand development and testing to continue building the Ellison brand and image.
Our 5 to 10 year business plan is centered on new efficiencies within the Ellison consumer purchase funnel. With the Wholesale and Pop-Up processes streamlined, this sales channel is ready for growth and only requires a capital investment in order to advance our scaling efforts.
Ever improving experience
We’re focused on investing in consumer experience across digital and offline sales touch points. This investment will help us become faster and cut overall costs related to product development without lowering the quality.
We are constantly integrating more data and insights into our product development and online conversion strategy. Your investment will be used to make this area of our business more sophisticated, focusing heavily on Club Ellison, which is projected to be a significant growth and profit channel for our brand.
We will use your investment to start developing our prescription eyewear line. We will make this strategic leap because of the rocket-like growth of this market opportunity: the eyewear market size is projected to reach $184.03 billion by 2024 (source: grandviewresearch)
By working with investors who have signature real estate, we can take advantage of these on-the-ground locations and foot traffic to drive instant sales while leveraging reduced retail and rent expenses.
Ellison was started by Aristotle Loumis, who set out to his home country of Greece to build a sunglasses company that creates the highest quality sunglasses in the market, with the best craftsmanship and unmatched materials.
We’ve brought together the people to get us where we need to be. Our team is made up of proven investors who have invested into the vision and market opportunity.
We partnered with a strategic group of proven investors like John Roa – an award winning entrepreneur and innovator in the technology and lifestyle space with his latest venture, AKTA being fully acquired Salesforce Inc. in September 2015.
Ravi Patel, another key investor, is the principle of BuiltByIowa Ventures and president of Hawkeye Hotel Group – one of the fastest growing, privately-owned hotel companies in the country.
From the beginning, Ellison has had a passion for superior product and a fixation with service and making the world better place to live. These values endure today.
When you invest in Ellison, you are investing in a company that actively seeks to improve the quality of life for communities around the globe.
We share this opportunity with our investors to get them involved in a social good whether it’s providing eyesight to somebody in need or building homes across Latin America. We are here to do good, while having fun in the process.
Investment in Ellison is an investment in a growing brand, in dedication to product and service and in the strong ideals that guide our business.
While we are laser focused on growing our business, we are bigger than just outfitting sunglasses.
We have lost things ourselves and we never forget how it burns. We are turning this insight into a movement and bringing people peace of mind, allowing them to live their life of adventure without worrying about the little things.
We want you to be part of it – and invite you to join us for the ride.
Digital thank you and one LIFETIME membership to Club Ellison.
One pair of 1st generation sunglasses + one LIFETIME membership to Club Ellison. We’ll contact you at the end of the campaign to pick your style.
One pair of 2nd generation sunglasses + one LIFETIME membership to Club Ellison. We’ll contact you at the end of the campaign to pick your style.
One pair of 3rd generation (new arrival) sunglasses + one LIFETIME membership to Club Ellison. We’ll contact you at the end of the campaign to pick your styles.
Four pair of sunglasses (one 3rd generation + three of any combination of 1st and 2nd generations) + one LIFETIME membership to Club Ellison. We’ll contact you at the end of the campaign to pick your styles.
Two pairs (one of each 1st and 2nd generations) of sunglasses + personal fitting from Aristotle, and mention of gratitude on website. One LIFETIME membership to Club Ellison.
One pair of 3rd generation (new arrival) sunglasses + trip to Greece with Ellison team. One LIFETIME membership to Club Ellison. We'll contact you at the end of the campaign to pick your styles.
4-pack 3rd generation sunglasses, 4 LIFETIME memberships to Club Ellison, and trip to Greece with Founder + receive additional investor benefits.
Very simple. After purchasing any one of our products at full retail price (online) you will be eligible to become a ClubEllison Member for $10 -- a one time payment for lifetime coverage against loss, theft, or damage.
Currently, members can only redeem their membership perks online via WearEllison.com - we plan to develop processes/procedures and work closely with our retail brick-and-mortar stores to extend membership perks offline.
Club Ellison is a loyalty, exclusive membership program. Our promise is simple. Buy a pair at full price and you are
automatically eligible to receive full access to current and future
frames at exclusive membership pricing for the rest of your life.
(*Member pricing is half off full retail*)
Imagine replacing your Chanel sunglasses with plastic frames from the convenience store down the street. Not quite the same. You could just as easily drop another couple hundred dollars to replace those Chanel sunglasses, but what happens the next time you lose or break them? People don't want to be hindered by the loss of their glasses, but they also don't want to settle for something cheap or of lesser quality. Ellison Sunglasses resolves the buyer's dilemma by providing affordable, high-end sunglasses that are beautifully crafted in Greece. It started when our founder, Aristotle Loumis, lost his own sunglasses while traveling abroad and realized this was a common annoyance that wasn't being addressed by major eyewear companies. Ellison is dedicated to quality, and value, every pair of Ellison’s is handmade by our manufacturing team in the beautiful country of Greece. Our process includes several steps above industry standards to ensure that every pair is the highest quality before it leaves our hands, and arrives in yours.
Ellison makes profit with a four point sales strategy that is built around a direct to consumer approach.
4) Online & Direct (ClubEllison)
Since inception, we’ve expanded into 60 brick-and-mortar stores, globally.
Wholesale and Pop-Up/Direct are our current main revenue generating channels given their higher up-front conversion rates and the branding opportunities available through additional exposure.
On the brick and mortar fronts, teams will be hired on to push efforts with monthly goals outlined. This channel’s main purpose is brand development and testing to continue building the Ellison brand and image.
Corporate events have become a high cash generating area -- essentially, a corporate client will purchase a set number of our Ellison products to gift their partners and/or employees. We will either ship directly to them, or host an in-person event. During a 2-3 hour corporate event we can generate ~$5k - 8k.
Establishing new retailer connections as well as re-engaging the ones previously had has been very successful, as well. Reorder rates are very strong at %95 and our retail partners are loving our branding and marketing efforts.
Q2 16' also saw the launch of ClubEllison Membership Program - Just weeks after launch, we are thrilled to announce that we have over 1200 members sign up for the program, with ~18% of those members already taking advantage of the membership perks and reordered. We are seeking investment to continue building more sophisticated technology and back end tracking system in order for us to monitor and grow ClubEllison, as it is the most profitable and scalable avenue of growth.
We donate $1 from every product sold and 50%, or $5, from every Club Ellison membership sold.
I believe in what Aristotle is doing and the culture and drive he brings to the company. I believe he's going to make a lot of noise. Also, the glasses are awesome.Sarwang ShahInvested 3 minutes ago
I think this is a great idea that will continue to increase their presence in the market and competing with the major eyewear companies.Julian BautistaInvested less than a minute ago
I used to work for the entrepreneurial center that the company was born from, and I have seen their outstanding product and believe in the founder's abilities to hustle and scale.Claire McGranahanInvested 1 day ago
I invested because I believe in the business model, which includes a differentiation to the competitors you face in the industry. The clincher is your commitment to being socially responsible - paying forward!David AndersonInvested 1 day ago
Very interesting prospect with creative informational video.Elliott LawsInvested 1 day ago
First for my future and second because investing in companies that pay it forward matters to me.Esperanza CorralInvested 1 day ago
I wanted sunglassesMarissa RyanInvested 2 days ago
Looking to gain experience in the investing marketBrian ZhaoInvested 3 days ago
This is a company that is based on creating quality products.Ian HartleyInvested 6 days ago
I like the idea and the product.Stanley ForwandInvested 8 days ago
I invested into Ellison Eyewear because I see it becoming the next "Dollar Shave Club." I can see this disrupting the eyewear market.Shubneet (Shub) VirkInvested 9 days ago
Aristostle's solution for an everyday issue in people's life is spot on! Disrupt the status quo and flip things upside down!Divant L. Townes Jr.Invested 10 days ago
Glasses are provide to the needy for every pair sold,morris gelmanInvested 11 days ago
Great product, lifetime service!Sam FiskeInvested 11 days ago
i have watch the video of this young mans dream.make quality,dont cheat the customers,ellison will grow.rudolf ilichInvested 15 days ago
I don't need name rec. eyewear, just quality; the coup de gras ..how he created the "how do we help humanity" factor.. Adventure seeker (who lose glasses) & build houses for others/refugees, while have exciting vacation adventure..what's not to love?Maureen McnamaraInvested 22 days ago
The Ellison business model is one that attracts me as a consumer - even if I didn't invest I would likely have become a customer. That in itself motivated me to buy some equity, given how attractive the business model is.alan jacobsonInvested 24 days ago
I believe in not only the ethos of the company but also its business vision. It has the right team to make this a world-class enterprise!Stephen YoskowitzInvested 25 days ago
I Believe in the concept of fashionable affordable eyewear like Hawkers in Spain came with a similar idea and today it is a successful businessJUAN ANTONIO CANET PEIROInvested 25 days ago
Seems promising and I like the concept.Camilo ZambranoInvested 29 days ago
I like the community involvement platform in the video.Eton LaconInvested about 1 month ago
The idea made sense. It appears to be a different way to fill the public's desire for sunglasses with the ability to get reasonably priced replacements.Steven GOODInvested about 1 month ago
To support independent creators vs old mafia monopoly.Vova ZaytsevInvested about 1 month ago
Its an interesting market, and at worst I get some sunglasses.Leo LibermanInvested about 1 month ago
The style and quality of the product and the membership concept.Marisue SobczykInvested about 2 months ago
I like wearing nice eyewear w/o paying designer prices.Marilynn CaroInvested about 2 months ago
I believe many people would take advantage of the protection feature and the product appears to be well made and sturdy. Shopping for sunglasses is a chore and somewhat insulting since markups are so high. On line shopping is an attractive feature.Mark TetreaultInvested about 2 months ago
Looks like good investment. I really think the prices and replacement policy are great. I also get pair of glasses with my investment.john cookseyInvested about 2 months ago
Aristotle is a driven, passionate entrepreneur with a unique brand proposition = delivering quality design, value, affinity and philanthropy.Richard Troy DurstInvested about 2 months ago
High margin industry. Great team and growth. I'm excited for my pair of Ellison shades!Jake ZellerInvested about 2 months ago
Based on the quality and direct marketing as well as the concept of lost glass club.Hashim BharoochaInvested about 2 months ago
Supporting a great cause and great guyRonny SageInvested about 2 months ago
I love sunglasses and use them all the time. I'm tired of paying top dollar for Chinese made sunglasses. I'm from midwest, and I like to invest in the midwest economy. Great story and great collection. I believe this is a successful venture.Ervin KalajInvested 2 months ago
I believe in Ellison's mission and the people that have gotten this company where it is today. The CEO and other key individuals who manage Ellison will prove that this is only the beginning. There is a bright future ahead!Bret BalestriInvested 2 months ago
Well earned investment for some of the hardest working entrepreneurs I know. Can't wait to watch this company grow!Ryan ReadingerInvested 2 months ago
The man has hustle.Aris MichalopoulosInvested 2 months ago
I support Aristotle. Also, it's my birthday today. The best gift I can imagine for myself. New glasses, new asset!Matthew StraussInvested 2 months ago
Broadening portfolio to include upper end lifestyle. This segment maintains during difficult economic times, and thrives during good economic times. A pair of rose colored glasses unnecessary to see the sun shining brightly on Ellison!Dave LoevnerInvested 2 months ago
a recommendation from a reputable financial newsletterFran McNealyInvested 2 months ago
I invested in Ellison Eyewear because of the disruptive model, high quality product, and most importantly the founder, Aristotle Loumis. Aris embodies all the qualities of an entrepreneur that has what it takes to make his vision a reality.Adam CodilisInvested 2 months ago
I believe in this company and it's vision.Derek BalestriInvested 2 months ago
I invested in Ellison Eyewear because I believe in Aristotle (CEO). I know him, and his family and backing anyone of them is a good bet. I'm also familiar with the luxury eyewear monopoly that can use some innovative rethinking.John HobitakisInvested 2 months ago
I trust Aristotle to do everything humanly possible to make Ellison successfulAlec WhittersInvested 2 months ago
I believe in Ellison's mission. I also believe in Aristotle and the people surrounding him in the company. He is an excellent entrepreneur, philanthropist, and all around good person. Keep these trendy shades comin'! -NickNicklas OlsonInvested 2 months ago
Aristotle's vision for Ellison is inspiring. I am excitited to see Ellison expand their reach, and continue to grow!Scott PiconeInvested 2 months ago
I believe in Ellison and Aristotle!Benjamin O'ConnorInvested 2 months ago
I'd like to see them succeed and it's a good exchange.Alan MatthewInvested 3 months ago
I invest in people. Obviously, great products and business models are the bet, but without the right leader... It's all irrelevant. As investors, Aristotle is the type of founder we wish all of our startups were led by!Scott KitunInvested 3 months ago
I believe in the mission of the company and founder. It's rare to see the raw passion that is exuded by the founder and everyone involved. The mission trip to Greece is a nice added perk!Ravi PatelInvested 3 months ago
I believe in the CEO and key decision makers within this company. I believe in the company's vision. I have been wearing the sunglasses religiously, and the quality is unmatched. Club Ellison > the competition.Tony GiovanniInvested 3 months ago
I've been very close to the Ellison team for many years and I believe in their abilities and mission.Thomas HornbeckInvested 3 months ago
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