Dear Ellison Supporters,
Lots of great stuff happening this week. Since we did a heavy amount of video interviews, today’s update will recap those. I will then pick back up with our recorded videos for future updates. Here’s a quick synopsis:
New Ellison Car Winning Design
As you know, we put a vote up last week for our community to choose the new Ellison Mascot design -- We received over 500 votes from our Ellison community, investors, and customers! Inspired by the iconic stars of Chicago, the streets of Europe and pure hustle behind the Ellison brand — the design was submitted last minute by one of Ellison’s internal creatives, and something that will represent the community well. Thank you all for voting. @wearellison
Signed Google and Amobee for an extended 1 year corporate contract worth $90K.
Also signed Hilton and Marriott Hotels, for an additional corporate contract $120K in ARR. (Annual Recurring Revenue)
Recent Press: I was asked to do a feature piece with CheddarTV on the Equity Crowdfunding space, and how it has contributed to our success -- watch full recap here > Ellison Eyewear Feature on Cheddar TV
that piece went somewhat viral overnight and was picked up by a number of other media outlets, including:
MSN Business > https://www.msn.com/en-us/mone...
San Francisco Chronicles > https://www.sfgate.com/news/me...
DailyMotion > http://www.dailymotion.com/vid...
Large Investment Commitments:
We have an investment commitment by Chicago’s based investment firm -- since we are completing final investment docs, I am limited on the information I can provide until complete. However, this investment firm has notable names behind it such as former Illinois Treasurer Alexi Giannoulias and Chicago’s premier investment family, Pritzker. Status: Investment to be completed next 7-10 business days.
Final Round Acceptance into Gener8tor, a GOLD-tier accelerator in the U.S. (Top 10 in US) -- We have been making some noise in the Midwest and have been approached by Gener8tor last week to fill in their last spot for their March cohort. Over 1,000 applicants, and they only choose 5 companies. This is HUGE news, and we are very excited about the opportunity. Status: Finalizing details, and will have confirmation end of February.
Gener8tor is a nationally ranked accelerator that invests in high-growth startups. Three times a year, they invest $140K in each of five startups who receive a concierge experience during the 12-week accelerator program. Gener8tor supports the growth of these startups through the network of experienced mentors, technologists, corporate partners, angel investors and venture capitalists.
Ellison will join the 65 Gener8tor alumni who have cumulatively raised more than $120M in follow-on financing. Of these 65 alumni, 57% have raised more than $1M in follow-on financing or have been acquired.
Gener8tor invests in high-growth startups, including software, IT, web, SaaS, life science, medtech, e-commerce and hardware. Accepted startups receive up to $140K and 12 weeks of mentorship-driven programming. gener8tor is a proud member of the Global Accelerator NetworkAmerican Family Insurance.
The reason for the Republic Campaign: We are raising capital now to bridge us to our expected cash infusion. The capital you can help us raise will be used for three distinct areas:
Scale faster & cut cost : We’re focused on investing in consumer experience across digital and offline sales touch points. This investment will help us become faster and cut overall costs related to product development without lowering the quality.
Customer engagement & growth: We have integrated more data and insights into our product development and online conversion strategy which we are seeing increasingly steady ROI from. Your investment will be used to make this area of our business even more sophisticated. We will be focusing heavily on Club Ellison, which is continually proving to be a significant growth and profit channel for our brand because there is nothing like this model currently available to consumers.
Produce inventory to fill orders : We have successfully expanded our UVA and UVB protective Ellison BlueTech line as well as Ellison optics. Our success in this area has depleted our inventory in just three months and we need your investment to fill orders in this robust market opportunity: the eyewear market size is projected to reach $184.03 billion by 2024 (source: grandviewresearch)
What can you do now?
Invest or share our campaign with your friends, family and network > Republic.co/Ellison. This is a sure fire way to get them involved before Marcus gets involved, we start the accelerator, take in our expected cash infusion and we really begin scaling this opportunity.
As always, if you have any questions, please do not hesitate to reach out!
Yours in service,
Aristotle Loumis | Founder, Chief Story Teller, Ellison Eyewear INC
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