Dear Ellison Supporters,
First and foremost, I wanted to wish you a very happy holiday season — this is the time of year we reflect on what’s important around us, from friends, family, to those whom we do business with. One thing is for certain, you all are family to us, and could not be more thankful!
With that said, I wanted to provide an exciting update before the holidays kick off!
As you all know, we have built an exclusive partnership with Marcus Lemonis Fashion Group (MLFG) - after being carried in one of his stores, we quickly sold out, was then asked for two stores, and shortly after selling out there, we were asked to do a full roll out in all stores!
This exclusive partnership has evolved into a more in-depth relationship, where we were approached to be on The Profit TV show!
For those unfamiliar with the show, Marcus invests his own cash into businesses where he sees great opportunity to get in at a ground level and scales it into a dominant player. Marcus is a decorated business man with his businesses grossing $billions each year, and passionate about helping small companies.
We have officially been accepted on the show, which will begin filming in January. We believe this is a game-changer for Ellison Eyewear’s growth trajectory, so we wanted you to be in the know!
What does this mean for you?
Well, we have been working aggressively to prepare the company for a significant injection of capital, and while we have been successful in many areas, such as Angel, Boutique VCs, and Equity Crowdfunding, we were seeking one valuable player that can bring the experience, resources and capital to the table — with Marcus, we have found that player and are excited to scale Ellison into a leader in the space.
He has a $45MM fashion business MLFG, and is known for acquiring companies in which he invests in.
Our goal will be to accept his strategic investment, scale, and then discuss acquisition opportunities.
Since we have kept our cap table clean, books are clean, and only raised capital when we needed it, this means a significant payout for all who are involved —- as we do not think we will need to raise more after Marcus Lemonis joins the team.
We are raising capital now to bridge us to our expected cash infusion. The capital you can help us raise will be used for three distinct areas:
Scale faster & cut cost
We’re focused on investing in consumer experience across digital and offline sales touch points. This investment will help us become faster and cut overall costs related to product development without lowering the quality.
Customer engagement & growth
We have integrated more data and insights into our product development and online conversion strategy which we are seeing increasingly steady ROI from. Your investment will be used to make this area of our business even more sophisticated. We will be focusing heavily on Club Ellison, which is continually proving to be a significant growth and profit channel for our brand because there is nothing like this model currently available to consumers.
Produce inventory to fill orders
We have successfully expanded our UVA and UVB protective Ellison BlueTech line as well as Ellison optics. Our success in this area has depleted our inventory in just three months and we need your investment to fill orders in this robust market opportunity: the eyewear market size is projected to reach $184.03 billion by 2024 (source: grandviewresearch)
What can you do now?
Invest or share our campaign with your friends, family and network > Republic.co/Ellison. This is a sure fire way to get them involved before Marcus gets involved and we really begin scaling this opportunity.
I’m thrilled at the next phase of Ellison, and growing the company into a leader in the industry with you all by my side.
Yours in service,
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