Etsy helps its 1.6 million merchants sell everything from belly chains to gingerbread dollhouses. And now it's helping them install solar panels too. From this May, the marketplace for homemade goods will start offering steep discounts on rooftop solar, in a partnership with Geostellar, a national solar installer.
The program will start with a pilot in four states: West Virginia, New York, Utah, and Florida. About 300 sellers will be able to get average discounts worth $2,000 compared to standard prices. If successful, Etsy will then expand the initiative to all 50 states.
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