A fantastic start to 2021 for Flexable!
Hi Flexable Investors and Followers,
I hope you all had a wonderful and restful holiday, and happy new year! For those of you who invested in Flexable, thank you so much! You will be receiving separate communications on perks as well as updates on the company, so stay tuned!
This year is already shaping up to be a big year for Flexable - over the past several days, Flexable has gone viral, garnering mentions across multiple high profile media outlets including ABC News, Scary Mommy, Upworthy, Good Morning America, Yahoo and PopSugar! As a result, web traffic and overall inbound requests have grown over 1000% since the previous week alone! We are leveraging this PR windfall by launching new products and marketing initiatives, and providing more ways for parents and organizations to feel supported:
- Virtual Childcare at Events - This week., we launched our Event Care product, allowing events and conference coordinators to increase attendance and inclusion by providing virtual childcare as an added perk. We've already begun forming partnerships with organizations around the country and hope this will be a big win for Flexable!
- Remarketing campaign and CRM Newsletter strategy - Starting 1/4/21, we launched a remarketing campaign and new newsletter campaign to focus on storytelling and capture a broader audience of working parents
- Employee Benefits Form - We recently launched a Employee Benefits form on our website as well - based on feedback we received from a recent survey, working parents wanted help to advocate for backup childcare as a benefit at work. This form acts as a tool to help working parents advocate for their need for backup childcare at work.
We are currently setting up demos as well as giving away discounted class trials at our website flexablecare.com. I'm sure many of you are working parents yourselves, so if you are looking for better support systems in your organizations or at home, we can help.
Virtual work AND virtual care are here to stay - thanks to all of you for your support in helping Flexable bring virtual care to more organizations so we can continue on our mission of supporting working families to have better Life + Work Fit.
Take care,
Priya
CEO, Flexable