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Every day, more and more of us are faced with the challenging reality of working in isolation—remote workers, freelancers, entrepreneurs, students, side hustlers.
Meanwhile distractions are at an all-time high, with procrastination and adult ADHD now at record rates, and still rising.
And yet, with technology automating more of what we do, the ability to do focused, creative work has never been more valuable.
A slew of solutions have proven ineffective at addressing procrastination—from task managers and site blockers, which skirt the problem, to pills and coaching, which are both expensive and inadequate.
Meanwhile, isolated workers attempt to stimulate social accountability by resorting to coffee shops, coworking spaces, and online chat-rooms, which often prove counterproductive.
Our starting point is a virtual coworking product that induces what psychologists call flow: long stretches of intense focus.
Two users, anywhere in the world, act as accountability partners, sitting side-by-side while doing their work, during a 50-minute video interaction.
These sessions use an evidence-based format designed to optimize productivity.
How It Works
Workplace research has proven that the most effective behavioral triggers are human ones, rooted in millennia of tribal evolution.
Because human development occurred in tribal societies where survival was dependent on those around us, humans are hardwired to respond to social triggers in ways that are almost impossible to resist.
Focusmate Behavioral Triggers
This human model has been applied successfully in the fitness industry by Peloton, a Series F startup with a $4Bn valuation. Peloton offers group fitness classes that participants join remotely, to boost their motivation and accountability.
Focusmate is applying this powerful and proven model to productivity.
Daily Active Users Growing 20% Per Month
Monthly Active Users Growing 17% Per Month
Monthly Bookings Growing 17% Per Month
Our pilot focused on the $1T freelancer economy, forecast to include 50% of the U.S. workforce by 2020. But that's just the beginning.
Freelancers. Forecast to include 50% of the U.S. workforce by 2020, freelance workers suffer from a lack of accountability and heightened at-home distractions, driving procrastination and income insecurity.
Remote workers. With 3 in 4 computer workers already working remotely at least 1 day per week, enterprise companies will use Focusmate's planned private channels to keep employees connected and productive while working from home.
We're preparing for an enterprise pilot with a global consulting firm in early 2019.
Online education. Online universities, MOOC providers and independent educators face a dire course completion rate of just 5-7%. These institutions will turn to Focusmate to help adult learners succeed through private study groups and office hours.
We're in talks with a leading publisher and a top expert on "learning to learn" to do education pilots in 2019.
Corporate training. As companies look for ways to engage employees and stay competitive, spending on corporate training is rising fast. Focusmate will help transform isolating online training into a "online study hall" with their colleagues.
Our strong word-of-mouth creates a path to growth with low acquisition costs.
Our marketing strategy focuses on 5 pillars:
Focusmate is pre-revenue, and will monetize in 2019 through a freemium subscription model. Here is an illustrative set of user plans:
After I left my corporate job, I spent several years struggling to build a life that allowed me the creative freedom to realize my potential, while still paying my bills.
I worked as a freelance writer and tutor, started a business, and pursued numerous side hustles before eventually establishing myself as a professional coach for entrepreneurs, growth company executives, and Fortune 100 managers.
Along the way, I tried everything I could find that promised to boost my productivity, and to stop myself from procrastinating and wasting time.
I found productivity apps that helped me organize my to-do list, stay off social media, and manage my calendar.
I also developed my own systems to set long-term goals, to plan my weeks more strategically, and to stick to a strong morning routine.
After helping my coaching clients implement some of these tools, I realized that today’s digital workers need a solution for procrastination that didn’t exist:
A community to connect with like-minded individuals committed to holding each other accountable, hour by hour, for actually doing the actions contained in those todo lists, productivity tools, and goal trackers.
I created Focusmate to help independent workers break free of the shame and anxiety caused by chronic procrastination, and to enjoy the same benefits of accountability as clients paying thousands of dollars for coaching.
Author of "Hooked: How to Build
Managing Partner, CoVenture
This crowdfunding campaign is the final piece of a capital plan that enables us to invest in product development and business growth.
The key milestones we plan to achieve in the next 18 months include:
The smallest investment amount that Focusmate is accepting.
$25,000 – $1,070,000
Focusmate needs to raise
before the deadline. The maximum amount Focusmate is willing
to raise is $1.07M.
Focusmate needs to reach their minimum funding goal before the deadline.
If they don’t, all investments will be refunded.
The Crowd Safe is an agreement for future equity in the startup,
meaning that it can convert to equity in the future.
The Crowd Safe is an agreement for future equity in the startup, meaning that it can convert to equity in the future.
You can still invest $250 without the perk.
Let’s take a hypothetical scenario. Imagine you invest $5,500 in the crowdfunding campaign. Because of the $5.5mm valuation cap, your investment translates roughly to 0.1% of the company. If the company sells for $100mm, that share will return $100,000, or roughly 18 times your investment. You can modify the sale price to generate different levels of return. Please be advised, startup investing is risky, and there are multiple scenarios in which an investment will have little or no return.
As long as we see potential to fulfil our mission of building products that unlock human achievement, we aim to execute on that potential. Our belief is that Focusmate can be a multi-billion dollar business, serving over 100 million people across the consumer productivity, business productivity, corporate training, and online education markets, and potentially others as well, including fitness and crafts.
Yes, we plan to create an exit opportunity for our investors, either through an acquisition or an IPO (initial public offering).
While it is technically possible that we don’t get acquired or do an IPO, our intention is to honor our commitment to provide our investors with an exit.
As for me (Taylor), human potential has been my career-long passion, and the thread running through everything I do. In a way, my entire career has prepared me to build this company. The years I spent as an executive coach, working with both startups and big institutions like Yale, Wharton, and Cornell, has given me a deep understanding of what real people struggle with and how to change their behavior to help them get results. Our team is exceptional. Our CTO Mike Galanos is an exceptional critical thinker and a world-class engineer that's built products used by over 100 million people. And we count among our investors and advisors one Nir Eyal, a behavioral designer considered by many to be the world's top expert on building habit-forming products.
A big industry is a sign of a big problem. Productivity (and procrastination) reflects one of the most universal problems facing humanity. Focusmate is taking a dramatically different approach to this problem, providing a solution that is both much easier and much more effective than anything else available. We do this by asking one question: What would it take to guarantee someone shows up and does their work? From that premise, we are confident that we can offer the best productivity products and services on the market.
Focusmate is exactly what I need as a self-employed procrastinator.Iris HoppInvested 5 days ago
Focusmate is an INCREDIBLY powerful tool that has improved my productivity greatly. I believe in the product and its founders, and look forward to see where it ends up.jordi van veenInvested 6 days ago
I love the concept and business planCharles TuggleInvested 14 days ago
New technology requires new method s of work.Irwin RosenthalInvested 26 days ago
service manager of a workshopAbbas AyubInvested 27 days ago
Focusmate has helped me to be so much more productive I wanted to support this crowdfunder so they can expand and help many more people. Good luck guys :)Jo RhodesInvested 28 days ago
This sounds like the fix for a big problem.Maria MurphyInvested about 1 month ago
I liked the management teamDaniel YeboahInvested about 1 month ago
As a major procrastinator who spends a lot of time working remotely, I simply love the idea!Yu Shen SawInvested about 1 month ago
looks good for futuresean caseyInvested about 1 month ago
I know this is needed by the world.Edgar Benjamin CabreraInvested about 1 month ago
Because I also struggle with staying focused!!Emefa KporkuInvested about 1 month ago
Big market, good growth rate, good teamWes WagnerInvested about 1 month ago
I trust focusmate, will be a big huge thing soon.Lang NgoInvested about 1 month ago
I believe in Taylor!Yingying LuInvested about 2 months ago
I know the principals in this company and have confidence in their abilities.sally cohenInvested about 2 months ago
Focusmate has been a crucial support and community while I transitioned to working remotely. I was able to stay focused and be productive during sessions. I have recommended Focusmate to my partner and my friends.Amy ChouInvested about 2 months ago
I invested because I believe focusmate has found problem solution fit in a space that is only going to get more valuable with time.Nathan MurphyInvested about 2 months ago
I believe in this new technology. Working from home is a new trend now, and we can use a tool like this to increase productivity very fast.Alejandro FainiInvested about 2 months ago
I use Focusmate and really believe in it.Daphne LoweInvested about 2 months ago
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Investments in private companies are particularly risky and may result in total loss of invested capital. Past performance of a security or a company does not guarantee future results or returns. Only investors who understand the risks of early stage investment and who meet the Republic's investment criteria may invest.
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