Feeding young kids is often a terrible experience
For many parents, there is a very common and frustrating Rule of Three: for every 3 meals that a parent serves to their toddler, the child will eat one, play with one, and ignore one.
Combine that with accidental spills and messes, rapidly changing tastes, and frequent power struggles; feeding young children becomes a daily struggle for millions of parents. GoBe helps parents by providing them with the tools they need to create more positive feeding experiences for both the parent and the child.
A solution backed by science
What might look like a spinning device to some is quite literally brain-changing for the child.
Extensive research performed over multiple decades demonstrates the importance of choice and autonomy as an integral part of children forming a positive relationship with food; which in turn guards against future eating disorders and obesity.
The GoBe Snack Spinner is a sleek new product that implements this essential child-development research by creating a division of responsibilities while eating. With GoBe, the parent provides and the child decides.
Ultimately, the metric that really matters is, do parents and kids love it? With GoBe, that answer is a resounding YES.
So much more than a snack container
For kids, the GoBe Snack Spinner is a game-changer. It's fun, delicious, fascinating, simple, and colorful. It feels like playing, and with every choice they make there is intrinsic reward.
For parents, the GoBe Snack Spinner is a spill-resistant container that allows their child to choose between five different snacks at once. With the push of a button, their child can jump from snack-to-snack, all while reducing spills and mess.
The GoBe Snack Spinner is a dishwasher-safe tool that can be used to help introduce new foods to children in a fun and pressure-free way. It is durable and made out of BPA, PVC, and Phthalate-free materials. It was developed in-house by our own design team and has two (2) patents pending.
$1.3M Annual Run Rate
Since our initial product launch in 2019, GoBe has accrued $660k+ in revenue and sales are on track to hit $1,000,000 in revenue for the year 2020 alone.
The GoBe community has grown to 15k+ happy customers with strong marketing and even stronger Word of Mouth where over 80% of customers recommend GoBe to their friends.
Helping parents while benefiting children
Our customers are parents with kids. We’ve created a toddler-resistant product that eliminates the mess and stress of feeding children. Our interactive product also promotes fine motor skills and encourages picky eaters to try something new. Our snack spinner has been called a ‘must have’ by moms and dads since our launch, and has received a 5 star rating across the board.
Selling to parents directly online
The GoBe Snack Spinner retails at $24.95 and comes in a variety of colors. The Snack Spinner can be purchased on our website or at various Baby Boutique Shops across the U.S., Canada, and Germany. Most customers purchase multiple products with an average order value of $43. We make an average 25% net profit margin on every unit sold.
A new solution within a market valued at over $250B
GoBe tackles a niche segment within the larger container market, which is valued at $250B+. GoBe enters the market at a perfect time because now, more than ever before, parents are willing to spend a lot of money on products that ease parenting stress and benefit their child's development.
With approximately 60% year over year growth, our trajectory is set to make us an important player in the food container market.
The superior snack container
Unlike our competition, GoBe has developed a product that both parents and children love to use, all while benefiting the child's development. We’ve already seen traction within the market for our products against competitors such as Munchkin, Tupperware and Ziploc.
New products + scale
By reaching our investment goal you will help us create a line of multi-use products that solve everyday feeding and meal-time challenges. We already have two new products in development that are set to launch early next year.
With your help, we'll also be able to ramp up production to meet demand and take GoBe to the masses.
Bryce and Landon Smith are investors in GoBe. They are the Founders of Niva Solutions, earning a multi-million dollar exit in just 18 months.
Made by parents, for parents
Joseph has a B.S. in Mechanical Engineering and previously worked as a robotics engineer designing smart kitchen technologies at Hall Labs.
Solanda has a B.S. in Public Health and previously worked as a Community Health Educator serving at-risk populations at the County Health Department.