High-end sunglass distributors have built a multi-billion dollar business model on one simple truth: lose your sunglasses, and you will have to buy a replacement. Ca-ching!

Greek-American entrepreneur Aristotle Loumis of WearEllison.com is innovating a $140 billion market opportunity by upending the entrenched sunglass business model forever so consumers everywhere can breathe a sigh of (shaded) relief. The best part is he's offering regular Joes the ability to get in on the ground level with him at Republic.co/ellison.

" We started with three simple beliefs: quality matters, there needs...