10,000th Order and Strong Weekly Growth!
We hit our 10,000th order on our website today! This is a huge milestone for us. Excited to share this news with all that have invested and thank you for your support.
HA! Launch - After a soft launch in June, the launch of the rebrand, HA!, is in full effect. We turned ads back on July 16th after taking a 6 week hiatus as we awaited for the HA! inventory. Here are some preliminary results compared to the previous period when we were advertising Macro Snacks. As you can see, the HA! brand is outperforming and will only continue to grow:
Conversion Rate: 7.19% vs. 2.17%
Revenue: Up 210% versus previous period with Macro Snacks brand
Weekly Revenue Growth: 30% week over week since July 16.
Customer Acquisition Costs: $8 versus $35 when running Macro Snacks ads
Customer Acquisition Costs Payback Period: We are getting paid back on the first order
New Customers: We have acquired 868 new customers since July 16, of which 13% have already come back and repurchased.
This is all exciting news and positions us to continue to acquire customers and build brand awareness fast. We are also receiving 5-Star reviews constantly from these new customers.
Please let me know if you have any questions!
Thanks,
Justin