Horne has a simple Google search to thank for ending up in Sweden in the first place. During his days as a business student in Australia's Gold Coast he grew frustrated with the country's lack of focus on innovation. After convincing his university to send him on an exchange in search of broader minds, he then had to find a place to go.
"I'd never been to Europe and wanted to try a completely different culture to the Anglo-American take on innovation, which is very masculine and achievement oriented," Horne told The Local.
"I Googled around and saw the white buildings and thought 'that...
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