Dream Business Radio #394 On this week's show I interview Arjun Rai, a New York City based entrepreneur who is on a missi...
Problem
👉 Until now, finding, managing and optimizing content on a budget has NOT been smart nor simple 🚀
Entrepreneurs and marketers running a small business know it takes time and resources to effectively manage, curate, schedule and optimize marketing content on an ongoing basis. Whether you’re trying to create marketing assets, run campaigns on social media platforms, build ads, etc—it can all take time, staff, and funds to implement and then maintain. Plus, once you start, there's always the need to keep up with the latest and trending content. 🔝
A Smart Marketing Platform, HelloWoofy.com 💯
HelloWoofy.com Smart Marketing Dashboard
Current Traditional Competition: Poor UI, UX + No Real Data Science Feedback for SMBs
Traditional platforms are designed linearly or extremely complicated to the point of uselessness for most creative or visually driven marketeers operating small businesses. ❌
Lack of insights at affordable price point
Lower end tools are inexpensive but lack the insights marketers need to understand how to improve their efforts next time. Why did a marketing post do really well (or not)? Was it the words used? The spacing? The images used in terms of the size or resolution of the image? The emojis used? Was it the hashtags? ...these and other questions remain unanswered, leaving marketers to fend for themselves when competing against competition that have "unlimited" marketing budgets. 😞
Higher end tools provide some semblance of intelligence but still force marketers to initiate the improvements to marketing campaigns themselves...manually. In fact, at this level, marketers typically pay $100,000 or more a year and are still left to handle the gruntwork and in most cases, "wing it". 😕
Until now... 😎
😀 HelloWoofy.com saves the day
Social media marketing is one of the primary ways traditional and digital based businesses reach new customers and raise awareness for their products and services. One of the most scalable methods as well. With all of the platforms and channels available, using social media as a tool that helps should be easy, intuitive and data driven/intelligent.
Review:
- ✅ HelloWoofy.com is a data science driven marketing platform for small businesses
- ✅ Traditional platforms lack insights or intelligence, are too expensive and don't reduce the gruntwork for SMBs
Solution
👉 HelloWoofy.com: the best of today with the tech of tomorrow🥇
HelloWoofy is your personal social media manager driven by data science or specifically, artificial intelligence available 24/7. It’s simple, organized, and has everything integrated into one dashboard to help you manage multiple social media networks, keep your campaigns organized and allow copywriters to become 10x more efficient. Plus, if you're a Hootsuite user, our integration with Hootsuite adds a layer of intelligence to your existing marketing work flows. 🏆
Hootsuite integration driving value to millions of SMBs 🤝
In the spirit of co-creation, HelloWoofy reached out to the executive team at Hootsuite, one of the largest and highly respected players in our industry, to provide a data science driven solution to existing 18M+ customers at an extremely affordable price. As a result, the co-creation efforts has brought affordable intelligent technology to SMBs globally. HelloWoofy generates, stores, schedules and does so much more on its own as well as a "layer" on top of the Hootsuite dashboard.
Autocomplete for marketing text / copywriting (in English and coming soon with more languages) - patent pending
Real time contextually relevant emoji recommendations (rapid analysis of 3,000+ emojis) - patent pending
Result:
“I love this amazing video on dogs and cats 🐱 🐶”
Our predictive AI technology also helps generate content from the sources you provide, saving you loads of time in gruntwork when faced with limited to no marketing resources. HelloWoofy.com also provide real-time statistics and analysis of your social media efforts via analytics to help you maximize your exposure and grow your business. ✅
With the support of a leading patent filing corporate law firm, Woofy, Inc., was able to file for multiple patents and trademarks on a "deferred basis" in order to secure it's intellectual property quickly and efficiently. 📝
👉 EmojiData.ai / WordData.ai: Programmatic Emoji + Word Autocomplete Database and API 💻
Over 500,000 API calls are made globally on a monthly basis using the HelloWoofy.com's technology built in-house, EmojiData.ai / WordData.ai (sister products). Below is an example of real time usage of emojis across the world as a result of the API (a product by HelloWoofy.com) analysis of which emojis are used most but most importantly driving most engagement. Future updates will include more granular details leading to even better data driven insights / decisions such as which emojis drive conversion, sentiment analysis, most often used by industry etc.
Real Time Global Emoji Usage for Driving Engagement Based on Data Driven Insights - Patent Pending
The team behind HelloWoofy.com designed several layers of unique data science technologies including an API that allowed customers to type and see recommendations of the best words, emojis and hashtags that would go well with their content in real time. ⌨
It then became apparent that other enterprises could benefit from this API as well who would pay on an API call basis (i.e. email providers, newsletter creation platforms, note taking apps etc). Hence, the team launched, under HelloWoofy.com, a SaaS driven and API call based product offering called EmojiData.ai / WordData.ai geared towards platforms and ad agencies looking to create custom solutions to provide their user base of customers and clients with positive ROI driving capabilities.
👉 Woofy.ai: Visual Search Engine (Lead Generation for HelloWoofy.com) 🔍
Visually find the most relevant hashtags, emojis, words and images that go well with your social post. This is a visualization of our back end technology turned into a search engine that powers part of the HelloWoofy.com marketing platform.
Review:
- ✅ HelloWoofy is a marketing platform driven by data science
- ✅ Woofy.ai is a visual search engine that provides lead generation for the main platform
- ✅ EmojiData.ai is an enterprise facing API platform allowing companies to autocomplete with English words as well as see programmatic recommendations of Emojis that are contextually relevant
Product
👉 Simple, smart + effective ✅
Post to:
- TikTok
- Facebook (Groups and Pages with Personal Profile Coming Soon)
- Linked In (Pages and Profiles)
- Instagram (Stories and Feed Posts)
- Medium.com Blog Posts
- Pinterest (Coming Soon)
- Google My Business (Coming Soon)
- Wordpress Blog Posts (Coming Soon)
- Amazon Alexa Flash Briefings (Coming Soon)
HelloWoofy.com (with over 109,000 lines of code written) makes creating and managing your social media marketing campaigns easy and intelligently driven. In just three simple steps, we can help autocomplete posts, suggest engaging emojis, contextually relevant hashtags, and identify copyright free images to accompany your posts--all in one powerful dashboard. HelloWoofy.com's AI engine helps predict and create the messages you want to send, thereby saving you time and optimizing your content so you can focus on running your business. 👍
Compliance engine analyzes content preventing duplicity at scale - patent pending 💂
NLP text detection, smart hashtag suggestion, and relevant emoji recommendations in a split second 🚀
AI detection of brands, objects in uploaded images, graphic art for relevant #hashtags #⃣
New! Journal: Write the Perfect Blog Post Using A.I. 📝
HelloWoofy's latest efforts include helping small businesses generate blogging or long form content using the same artificial intelligence technology powering our original version of the platform for social media management. Once a blog post is scheduled, customers can automate a social media post to be sent out immediately following the blog post posting.
Below you will see that customers are able to schedule posts to a popular blogging platform, Medium.com with additional integrations to Wordpress and Linked In Publisher coming very soon.
Google Chrome extension (going beyond) 📈:
HelloWoofy.com launched a Google Chrome extension to allow customers to not only add content directly into the smart library BUT also autocomplete emails, newsletters, blog posts and more with the best words and emojis...anywhere on the internet! This goes beyond traditional tools that "autocorrect" text to now helping every business owner create the perfect message. 👏
Autocomplete (via Tab) ANY Form of Writing Across the Internet and Find the Most Engaging Emojis (Simply Double Click) 😍
🔬Research indicates use of emojis drive double digit uplifts in engagement
Example of the EmojiData.ai dashboard for enterprise marketers (Over 1,600,000 Calls Made As of June 12, 2020) ✅
Global insights on emojis that:
- Are most frequently used 📱
- When they are used (predicting trends, sentiment and more soon) ⏰
- Are most engaging (likes, comments etc) 😍
- and more unprecedented data! 🚀
Internal research at HelloWoofy.com 📋:
According to the Adobe Emoji Trend Report (see above), emojis used in an email subject line drive upwards of 64% in engagement. Moreover, internal email newsletter campaigns from HelloWoofy.com indicate the use of emojis has driven over 100% uplifts in engagement when comparing subject lines without emojis versus three subject lines with 1-4 emojis (see below). Having the ability to place emojis contextually relevant to ANY set of words a customer types would give any marketer a HUGE leading advantage. HelloWoofy.com and EmojiData.ai allow customers to do just that without the need to go through 3000+ emojis in an endless effort to find the perfect combination. 📶
Smart Speaker Marketing 🔊:
True to our goal of staying extremely competitive and always ahead, HelloWoofy is currently developing the means to allow our content creating customers to schedule flash briefings to the Amazon Alexa platform. An unique feature from any "competitor", customers can use the feature to schedule content in text (which will be read by Alexa), short audio clips, short video clips with images (for Alexa devices with a visual output as most are only speakers hence audio only). Stay tuned for more details in the coming few weeks. 🗣
Review:
- ✅ Research by Hubspot and Adobe indicate use of emojis drive double digit uplifts in engagement
- ✅ Preliminary research by HelloWoofy.com shows 100% uplift in engagement on email open rates
- ✅ Google Chrome extension allows customers to autocomplete and see emoji recommendations when typing anywhere on the internet
- ✅ HelloWoofy.com dashboard automatically prevents customers from posting too similar or duplicated content that may be considered "spam"
- ✅ 109,000 lines of code written within a full stack environment
- ✅ Pushing the limits of content distribution using cutting edge data science now with smart speaker marketing (via the Amazon Alexa platform and Alexa devices)
Traction
👉 Empowering marketers worldwide 🌎
Woofy has a unique and proprietary technology that allows customers to build smarter, data driven and optimized campaigns. We work with over 4,000+ B2B customers around the globe 🌎 and have integrated with Hootsuite to participate within their app directory as a channel to 18M+ social media professionals looking for smart AI functionality. Based on current traction, HelloWoofy is on track to generating an estimated $250,000 a year in total sales. Additionally, our Facebook group, Content Masters, has become a highly engaged community of customers, partners, investors etc. where HelloWoofy team is able to learn directly about product feedback, feature requests, support inquiries etc.
Combined, our customers have added 16,000+ posts into their libraries, launched hundreds of posts / campaigns and created over 5,000 categories within their libraries in a matter of just a few weeks.
Additionally, our efforts to gather resources from leading enterprises have resulted in over $135,000 in combined resources (i.e. Google's Cloud Computing Platform and Microsoft's Azure platform). The company also has full business or developer level API access to all major social media platforms in addition to other supporting technology APIs.
On the business development side, HelloWoofy.com is in multiple strategic talks with enterprises for HelloWoofy.com (data science driven marketing platform) and EmojiData.ai (programmatic autocomplete and emoji recommendation engine).
Endorsed by Angels and Entrepreneurs (founded by Neil Patel, Top Digital Marketer) 🙌
Intellectual Property 👍:
HelloWoofy.com has also filed for two patents to protect its data science engines, unique technology research and development efforts.
Semi Finalist on Meet the Drapers TV Show (More Details Coming Soon) + Billionaire Investor Tim Draper Invested 2x 📺
Sales Channels 👏
On November 25, 2019, HelloWoofy.com launched a major collaboration effort with AppSumo, a leading distribution partner for SaaS companies, targeting over 850,000 potential customers. The following video was created by the team to highlight the benefits of HelloWoofy.com.
HelloWoofy.com has also partnered with Stack Commerce to reach an audience of over 500,000 potential customers starting July 1, 2020. This partnership serves as a sales channel for boosting existing annually recurring revenue from new customers.
Other Strategic Business Development / Partnership Efforts 💪:
Startup Competitions 🏎:
- Won First Round / Semi Finalist on "Meet the Drapers" TV Show (Hosted by Billionaire Investor Tim Draper of DFJ Ventures / Draper Associates)
- Won 5th Place at Draper University Final Pitches (Competed Against 150+ Startup Founders) and Graduated Draper University Headed by Billionaire Investor Tim Draper
- Participated in Founder University by World Renowned Angel Investor, Jason Calacanis
- Won 1st place at "Pitch Night NYC"
- Won 1st place at "Entre Startup Competition" at Microsoft NYC HQ"
Press mentions:
Review:
- ✅ AppSumo campaign launched to over 850,000 potential customers, Stack Commerce Launching to 500,000+ in July 2020
- ✅ 4,000+ current B2B customers
- ✅ $250,000+ Projected Total Revenue in 2020
- ✅ 6,000 leads identified around the globe
- ✅ Over 16,000 posts added by customers to HelloWoofy.com
- ✅ $135,000 combined technology resources from Microsoft/Google
- ✅ EmojiData.ai /WordData.ai API platform launched for enterprises
- ✅ Fully launched data science driven marketing platform, HelloWoofy.com
- ✅ Strategic partnerships formed with leading marketing conferences for little to no cost
- ✅ 2 patents and 4 trademarks filed
Customers
👉 4,000+ Entrepreneurs and marketeers looking to up their social media marketing game
HelloWoofy.com helps hundreds of entrepreneurs and marketers enhance their social media marketing efforts through data driven decisions. With HelloWoofy.com's AI technology and intuitive analytics, the platform is able to help customers understand what resonates with their followers and how to further improve their content and social media marketing efforts to help them grow. While the platform works well for small to medium sized businesses and advertising agencies, our technology can help anyone build smarter, more effective content driven campaigns at scale with magical ease.
👉 EmojiData.ai / WordData.ai: platforms looking to offer ROI increasing solutions to their customers
Platforms such as email providers or newsletter creation solutions would benefit from our API based product. Programmatically suggesting the best words and emojis to use within content creation processes positions HelloWoofy.com in a unique placement in the global marketplace as a next generation technology and data science provider. 🌎
Review:
1. ✅ 4,000+ B2B customers on board and growing
2. ✅ HelloWoofy.com caters to social media managers, advertising agencies, influencers, small to medium sized businesses, etc.
3. ✅ EmojiData.ai caters to enterprises such as email providers, newsletter creation solutions, note taking apps and more (autocomplete with the best words in English and contextually relevant emojis in real time
Business model
👉 75%+ average gross margin on sales
Our business model is simple. We provide a SaaS based yearly plan to our customers at HelloWoofy.com as well as API Call based pricing on a monthly basis for EmojiData.ai / WordData.ai. Our smart technology streamlines a lot of the costs to run the platform which has resulted in a projected revenue for 2020 at $250,000.
Additionally, our efficiency also stems from utilizing a full service server backend provided by Google Cloud Computing with nearly $100,000 in credits from inception. With an annual churn rate of 12.5%, we predict earning 75% margin on sales annually.
Review:
1. ✅ SaaS based pricing for HelloWoofy.com at $49/year with an introductory free tier
2. ✅ Google Chrome extension included as an "added benefit"
3. ✅ Current churn 12.5%
4. ✅ LTV $808.70
5. ✅ 75%+ gross margins
Market
👉 $19B+ industry 💰
In today's world, most digital first businesses, and in many cases traditional enterprises, drive traffic to their online properties using some sort of social media. With billions of people on social media, it only makes sense an affordable and data driven solution that makes it easier for businesses to reach their customers organically would allow them to be more successful and hit their bottom line. That's HelloWoofy.com. Period. 📈
The market for social media advertising is exploding and is expected to be a $19B industry by 2020. 💸
Unique Offering:
HelloWoofy.com with it's unique approach, price point and data science driven technologies (i.e. autocomplete feature for english words) provides customers in markets, where english may not be the main speaking language, the ability to confidently create english based marketing posts. Other platforms mostly catering to english speaking markets are unable to follow through due to their lack of intelligent predictive technology. 🌟
Review:
- ✅ HelloWoofy.com uniquely positioned with its data science technology to compete against established competition in countries where English isn't a first language
- ✅ Over 6,000 leads identified across the world (social media agencies, social media managers, etc. catering to clients predominantly within English speaking markets)
- ✅ $19B+ global market and growing rapidly
- ✅ Our integration with Hootsuite's platform which has a customer base of 18M social media professionals means that market at $49/year per user is ~$882M providing data driven affordable solutions. We anticipate a .001% conversion to yearly revenue of $882k (ultra conservative).
Competition
👉 HelloWoofy is a blend of AI, data science and the human element 📈
Woofy has taken the best of what exists today, re-conceived it, and powered it to the next level with smart AI driven technology. Through our predictive linguistics and compliance engines, we are able to help people build smart campaigns that are informed by the data and engagement of their audience. Furthermore, english based autocomplete technology allows marketing professionals in non english speaking countries to compete with other competitors driven by data.
See how Woofy stacks up against the competition over on our 👉 blog.
Review:
- ✅ HelloWoofy.com uniquely positioned with its data science technology to compete against established competition in countries where English isn't a first language
- ✅ Pricing competitive with closest competitor and more premium than largest competitor within our industry providing 10-25x more data science driven capabilities for small businesses
Vision and strategy
👉 Giving every business owner a fighting chance 👊
We've been working on developing and testing our product to meet the needs of our target customers. By reaching our funding goal, we plan to invest capital towards improving our smart data science technology, expanding our team, and to focus on converting the 6,000 business leads in our pipeline to paid customers. We also aim to expand our product offering and leverage the data and AI we've developed to develop an AI driven paid ads solution, further enhance AI recommendations for content (including suggestions for best words, emojis and hashtags) and more.
👉 Reimagining the future of affordable data science-driven marketing 💯
- Social Media Management (Current)
- Long Form Content / Blog Writing (Current)
- Copywriting Anywhere (Current)
- SEO (Coming Soon)
- Smart Speaker Marketing (Coming Soon)
- Insights and Advance Analytics (Coming Soon)
- Paid Marketing (Future)
- and more...
Funding
👉 To date, we have raised 💰
1. $780,000 from VCs, Angel Investors + 1st Reg CF Campaign
2. $165,000 from Founder and CEO
🤝 Top tier investors and strategic advisors on board
HelloWoofy Won First Round / Semi Finalist on "Meet the Drapers" TV Show + Billionaire Investor, Tim Draper, Invested 2x 🚀
Investors and advisors come with corporate Fortune 500 level experience and connections furthering HelloWoofy.com's and EmojiData.ai's mission, business development efforts and capital raise efforts to name a few key advantages.
Review:
- ✅ Top tier investors and strategic advisors on board
Founders
Those on a mission to help EVERY SMB owner around the world 🗽
Video Interviews 🎙:
✅ PLEASE NOTE: Parts of this campaign page were written by way of Woofy's autocomplete technology to predict which words and emojis would do best as the writer typed in real time. Including this very paragraph you just read here. 🤓