The program is consistent with the group's approach of working closely with corporations, often quietly trying to nudge them toward change from the inside, rather than pushing from the outside through more confrontational tactics.
That has sometimes earned them criticism from other groups of being too cozy with the very businesses responsible for pollution, but some are pursuing similar paths as climate advocates grapple with how best to engage powerful, moneyed interests in achieving their goals.
Increasingly, said Dan Reicher, executive director of the Steyer-Taylor Center for Energy...
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