In the beginning, raising money for my startup was tough going. I pitched dozens of middl e-a ged men on the unique value of my dating app, in which members play games to assess personality and compatibility. W hen I stepped into the room without my male co-founder, I found it very difficult to encourage them to invest. And when he and I went to meetings together, they focused their attention on him.
Luckily, there was another option: Equity crowdfunding.
Equity crowdfunding is a relatively new phenomenon in the U.S. Until very recently, the activity was reserved for accredited investors,...
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