There's a bit of magic involved in pricing, particularly if you're a luxury brand. Charge too much and you'll alienate a percentage of buyers. Charge too little and people may wonder if your product is up to snuff. But regardless of your sweet spot a few tactics can help you nudge consumers into opening up their wallets. That's according to David Noto, owner of Altaneve, a premium Italian sparkling wine that launched in the U.S. a year and a half ago and to date has sold 2,400 cases in more than 100 northeastern U.S. locations, with plans to expand into Las Vegas and California within the...
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