A new startup that aims to take the error out of the trial and error process that so many companies endure has just launched in Boston.
Parlay - which bills itself as a "customer collaboration platform" to help build better Web-based products - marked its official start earlier this week.
Parlay lets teams - such those creating features for mobile apps - first validate ideas before writing "a single line of code," said co-founder and chief executive, Keith Frankel. "We believe that the time it takes to test the idea should be zero."
The secret to Parlay's strategy, he said, is to get in...
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