Defending the Brand
Legal state licensed cannabis businesses have zero United States Patent and Trademark Office (USPTO) protection for their brand names or logos, due to continued federal illegality. Last summer, the USPTO confirmed they would continue to "refuse registration of marks that show a clear violation of federal law. This includes any products or services related to marijuana, which remains a Schedule I prohibited controlled substance." Read more from the experts in this National Law Review article.
Considering the USPTO's stance, our laser-focused licensing model has secured us a strong foundation for a defendable global cannabis brand. Our robust IP portfolio is an advantageous differentiator among the current landscape of cannabis companies. I am proud to inform you that we have won the following registrations we started applications for back in April 2016.
Class 5: Nutritional supplements in capsule form and liquid form.
Class 34: Smoking pipes; Snuff dispensers; Tobacco water pipes; Electronic cigarette cases; Electronic cigarette holders; Electronic cigarettes; Oral vaporizers for smoking purposes.
Class 35: Advertising services, namely, promoting the brands, goods and services of others; endorsement services, namely, promoting the goods and services of others. On-line retail store services featuring a wide variety of consumer goods of others.
Class 41: Providing information, news and commentary in the field of entertainment, pop culture and recreation and leisure activities; entertainment services, namely, personal appearances by an entrepreneur and business woman.
Class 44: Providing information in the field of alternative health and healing, wellness and nutrition.
Additionally, with our US registrations in place, we moved forward last year to apply these registrations to the EU and Canada, and #MeilleurAvecJane can be found on our products across Canada today.