We just had the best week we've ever had...
It's not all about revenue, although we've signed up more than $100k in new business this week and we've exceeded August's small business financing booked revenue already.
This week was by far my favorite week in recent memory. It feels like every day was a 1%+ move in the direction of monumental growth. We launched new experiments, deep iterations and controlled bets at a break-neck velocity.
Here's a peek into some of what we did.
- Launched a new small business marketing strategy. It resulted in a ~7x increase in average daily online application volume.
- Launched "Hacking CRE", a community for multifamily and commercial property professionals. We received more than 300 applications to join in less than 24 hours (with no paid marketing).
- Prepared to launch our first live stream. We're getting ready to hold an AMA digital event.
- Made measurable progress on data infrastructure and scaling.
- IQ2 headway. Made awesome progress on launching an IQ2 Alpha.
- Launched a new widget for measuring email quality and client happiness.
It’s not the successes of the above that make me so excited. It’s that we are taking massive action in unison. We're trying new things that have a big potential impact to shake up our status quo and break through our ceilings. It’s the awesome collaboration among everyone in our family to pour rocket fuel into this space ship. This doesn't even begin to contemplate all that was accomplished in process, organization, best practices, company culture, capital markets, and more.
I’m so proud I can physically feel it. With IQ2 on the horizon, we can really see what the future looks like. It's our ultimate goal to change commercial property financing forever by streamlining the entire process for lenders and borrowers; democratize access to capital via education and technology; and ultimately commoditize debt products and over-interaction of humans to make things easier and more cost efficient. We aim to build something that distills hundreds of touch points, pains, frictions, and bottlenecks, into an intuitive and beautiful digital experience.
I just feel like the sky's the limit. Because it is.