Women are no strangers to the marketing of miracle ingredients, from charcoal in our shampoo to kombucha in our face crea...
Overwhelm, exhaustion and everyday stressors are the new normal
Unlocking Potential | Changing Perspectives
In an era of sensory and schedule overload, our bodies work in overdrive to maintain biological harmony. We are collectively receiving more information than we can keep up with. The result? Exhausted nervous systems, fatigue, amplified stress, anxiety, and overstimulation.
From tired parents to overworked CEOs, we all aspire to optimize our lives and show up as the best version of ourselves. While it’s easy to turn to pharmaceutical solutions and quick fix supplements, new-age wellness studies are shining light on plant-powered alternatives. Cannabis, hemp and other botanicals are re-setting our body's ecosystem and creating long-term benefits and solutions to everyday challenges.
Juna’s plant-powered formulas naturally enhance your body’s endocannabinoid defense systems, and provide solutions to these stressors of modern living.
Optimize your mind, body, and mood through the power of plants
Juna’s functional and effective formulas are powered by earth’s most therapeutic ingredients. At Juna, we trust that nature is the best chemist and believe our all natural products are offering the solutions that today's society is craving. Our plant cannabinoids are a daily superfood for mind, body, and mood.
We craft products that release the body, engage the mind, enhance social situations, and tastefully integrate into every moment of your day — from your morning coffee to nightly restorative sleep.
Formulated by chef and Sommelier:
Juna Drops are un-paralleled formulas naturally enhance your body’s endocannabinoid defense systems, and provide solutions to these stressors of modern living. Our finished products have a pleasant herbal taste that can be dropped under the tongue or added to a food or beverage of choice without compromising flavor.
Two distinct Juna collections:
1. HEMP CBD collection: sold nationwide - under 0.03% THC by law and regulated by the FDA
2. CANNABIS THC collection: licensed and regulated for distribution in California only
We begin by sourcing nutrient rich plants grown under the sun with regenerative farming practices and permaculture techniques.
Our plants are all grown with organic and or biodynamic practices and known to have more than 80 identified botanical actives, including accessory cannabinoids, terpenes, flavonoids, vitamins, minerals, omega fatty acids, antioxidants, and other essential nutrients.
We then extract the full spectrum of botanical activities to mirror what is naturally occurring in the plant to ensure nutrient rich, active compounds are in every drop.
Consciously Formulated and Triple Tested
via 3rd party labs for:
Potency: cannabinoids and terpenes
Purity: heavy metals, microbiological and bacterial contaminants, pesticides, volatile organic compounds
Accuracy: verifying the dose in each bottle
ECS - The endocannabinoid system is a network of receptors throughout the body and brain that is known to regulate key functions such as pain, memory, mood, appetite, stress, sleep, metabolism, immune function, and reproductive function. Juna supercharges your endocannabinoid system (ECS) by using phyto cannabinoids such as CBD by activating receptors in the body to maintain homeostasis-- biological harmony for optimized function.
The Singular Superfood for Body, Mind, & Mood
Unlike conventional blends, Juna retains the full spectrum of cannabinoids and aromatic terpenes naturally found in the plant. Studies show these compounds work together to enhance the effectiveness of CBD — a phenomenon known as the “entourage effect”. Research indicates that full spectrum oils are effective at much lower doses and have a wider therapeutic window than isolated cannabinoids alone which are mass marketed.
$500K in organic sales in first 15 months
Our products can be bought in retail stores or online. To date, we have earned $500K in revenue with zero spent on ads.
Taking our collection mainstream
With over a 32% repeat purchase rate, Juna has quickly become a cult favorite that has been featured in 65+ strategic publications. In addition to our direct-to-consumer channels, we have established partnerships with 30+ wholesalers and retailers that cater to our key demographic.
Retail partners: fleur marche, standard dose, miss grass
Pop ups/Pop-in‘s: Outdoor voices, Mother magazine, Lululemon and Jennie Kayne
Uniquely built for our target audience
“Look to Juna, a new CBD oil brand as an example of a company touting “single-origin” ingredients and ultra-clean extraction processes." - Well and Good
BALANCE: “Juna’s balance drops have become an essential part of my daily wellness routine to manage the side effects of endometriosis. Not only does it help with the pain, but I feel more connected and calm when I’m taking it regularly.” - Katie, 35-44yrs
BALANCE: “This was my first time using cbd, I have been dealing with stress and depression, and after about 2 weeks of using it, i have been feeling very stress free and happy!" - Allie S, 21-24yrs
NIGHTCAP: “I was having a hard time getting to sleep and this oil changed everything! It is very gentle and relaxing and doesn't give me crazy dreams like melatonin sometimes does, or leave me waking up groggy. I absolutely recommend! Tastes good too!" - Ryanne M, 35-44yrs
Robust Sales and Marketing Strategy
$4.2T addressable market
Juna users are split into three categories: the medical user, the recreational user, and the wellness user. Juna formulations provide take a problem solving approach allowing our consumers to build daily rituals on body + brain optimization. With these three consumers, Juna stands to address a combined market of $4.2T+ by 2022.
Organic, clean and functional
CBD and cannabinoid therapy is not a trend, it is helping to solve modern day health issues and the environmental climate change we are facing globally.
Our Planet : Regenerative Farming
We support hemp farms that use regenerative practices to protect biodiversity and the entire ecosystem. These regenerative practices not only sequester carbon from the atmosphere and help reverse climate change but amplify the beneficial compounds in the plants. Regenerative practices are crucial and intelligent solutions to supporting the collective world.
To be the #1 trusted, female-focused wellness brand in the mass premium marketplace
We plan to form strategic, and aligned brand partnerships through community and experiential activations to gain customer acquisition, brand awareness and loyalty. In addition, we will utilize investments to broaden our exposure in key markets to reach more customers through targeted omni-channel efforts.
Juna’s product pipeline includes multiple ingestible and topical products that will be tested with focus groups, customers, 3-party labs, and investors for feedback and effectiveness. Our vision is to expand with only the best tried and trusted formulas in the wellness category while staying focused on solving problems within mood, body, mind, and sleep.
Short term goals (2020-21): 350% YOY Growth
- Test and diversify cost effective acquisition channels outside of paid digital.
- Launch subscription model.
- Cultivate nationwide brand ambassadors.
- Build out affiliate influencer program.
- Diversify sales channels.
- Build out consumer trial campaign.
- Launch 3 new products.
- Giveback charitable component to support growth.
Long term goals (2022-24): 245% YOY Growth
- EU and Asia expansion through potential acquisition or licensing agreement.
- Vertical operations optimizations.
- Decrease customer acquisition costs by 25%.
- Cultivate worldwide ambassadors and brand partners.
- Own the farm to consumer lifecycle.
- Launch Juna World experiential location(s).
- Research human behavior and plants as medicine.
Raised 250K SAFE note for launch
BIG ROCK INVESTMENT: Big Rock Partners is a San Francisco based strategic advisory firm serving companies and investors. Focused on the intersection of cannabis, food and hospitality.
Jewel Speaking on innovation at Forbes Ag Tech Summit 6.26.19