Last week, Sylvia Kampshoff saw a spike in her sales — something very uncommon for companies at this time, unless they ar...
Personal training is broken
For people that are looking to get back into fitness or are uncomfortable working out in front of others, gyms can be intimidating and expensive. Unfortunately, personal trainers are often flaky, lack responsiveness, or present themselves in unappealing ways. There’s a frequent disconnect between consumers and trainers, causing consumers to forego healthier choices and trainers to lose revenue. While there is an oversupply of prerecorded video solutions, our clients are looking for an actual trainer who holds them accountable. They are searching for the personal touch and guidance, as well as the interaction only an in-person trainer can give you.
Highly vetted at-home personal trainers and yoga instructors on demand
Unlike the pre-recorded trainers on the Mirror and Peloton, our trainers actually talk with you, hold you accountable and tailor the sessions towards your needs. All payments go straight through the App and our clients can cancel up to three hours in advance free of charge (other than big-box gyms and freelance trainers who usually charge for cancellations within 24 hours). Our goal is to provide a ten-star client experience with the option to change between different trainers, training types, locations, and times. With Kanthaka, there are no more excuses to live a healthier life.
On-demand at home personal trainers and yoga instructors
Our process is super simple. We bring the gym to your home! There are just a couple of easy steps you need to take:Our trainers will make sure to create a program adapted to your fitness level, so you can start improving with your first session. Our trainers come and work with you from your home, a location of your choice, or 1:1 live virtually.
14K+ sessions sold and 7K+ app downloads
We have product-market fit. We grew over 770% in monthly sessions sold from March 2020 to March 2021 and >50% this month only.
As soon as clients find out about us they convert at a rate of ~30% from signup on the App to purchase and we have a retention of ~15 average sessions per client (what is extremely high). Our client retention went up by 165% over the last 6 months and conversion increased by 300%.
Helping underserved people achieve their fitness goals with personalized training
Our clients are traditionally 30+ year-old professionals looking to incorporate healthier fitness regimes into their lives, or moms who want to get back in shape. Whether they're traveling on business, work crazy unpredictable hours, prefer training in the privacy of their home, feel intimidated by gyms, or just want to have the chance to train with knowledgeable, affordable trainers, we are the place to go. Our underserved demographic responded immediately to our product, and we’ve rapidly expanded our operation to 12+ major metropolitan areas across the country.
We take a commission on every session sold
Kanthaka offers personal training sessions in 6, 12, and 36 session packages as well as single sessions – with prices as low as $16 per session.
There is a commission on each booking. We see customer paybacks in ~3 months and an average client lifetime of 15 sessions, with 30% conversion from sign-up on the App to purchase. We're growing by >20% month over month. We went from $79,625 GMV in 2019 to $155,999 GMV in 2020 and already made $135,000 GMV in the first four months of 2021 only.
Targeted market share of $2B+ with huge upsell potential
The US market for personal training is worth $10B+. We project that Kanthaka will capture 20% of the market, giving us a targeted market share of $2B+.
Kanthaka sees a huge up-sell potential due to our underserved and committed demographic. We will create a holistic ecosystem that caters to our target market, which will additionally increase our market. As part of this, we plan to add nutritional consultation, physical therapy, stretching, and meditation into our personalized training approach. We already started up-selling nutritional products, apparel and are testing a subscription to trainers.
Focusing on operational excellence and clientele needs
Kanthaka’s predominant competitive advantage is our operational excellence and 100% focus on making our clients happy and helping them achieve their goals. Our trainers are vetted, certified, and provide actionable and trackable results for our clients. Although the personal fitness industry looks crowded, most competitors don’t focus 100% on their clients' needs and make working out as easy and convenient as possible as we do.
We focus 100% on our clients' needs and satisfaction as we work to help them live healthier lives. We focus on catering to a female, plus 30 demographic, helping them to get started, with ease of use and replacement trainers.
Expanding nationally & building an ecosystem around living longer, happier, and healthier
Kanthaka is currently planning a mass-launch across the US. Because of the capital efficiency of expansion, we’ve picked a widespread approach. We’ve seen proven success with our current markets, which were activated quickly and efficiently through word of mouth and marketing. With the support of our investors, we will be able to scale our marketing efforts and learn how to fully exaggerate our horizontal and vertical growth.
Raised $855k to date
$855k has already been raised from our amazing VC's, Sputnik ATX and One Planet Ops as well as an amazing group of highly supportive Angels who believe in our vision and are as passionate about fitness as we are. We will improve our tech capabilities, bring on key hires, and dramatically scale our marketing efforts.
Dr. Sylvia Kampshoff, CEO and Founder, former M&A and Debt Finance Attorney at Kirkland & Ellis for over 6 years. People person, visionary, highly driven, and super passionate about health & fitness.