One of the primary issues faced by start-ups is funding.
Few businesses will be able to go from seed to market without access to additional finance, so businesses often need to seek investment to scale up operations.
Crowdfunding has emerged as a popular and flexible funding solution for many companies, who otherwise may have struggled to access traditional finance options.
Before embarking on a crowdfunding campaign businesses should be aware of the different types of crowdfunding and their potential pitfalls.
There are three main models. The most straightforward option is the...
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