The 'hydration' market is giant and still full of garbage
Many drinks in the hydration category are loaded with sugar and desperately low in a key functional ingredient: SALT
The science is clear, you need more salt. Period.
70% of Americans are mineral deficient. Inadequate electrolytes cause symptoms like fatigue, headaches, cramps and more.
We're salty about the health havoc wrought by sugar-laden beverages and misinformation around sodium
The body needs adequate electrolytes to refuel and be properly energized - not more sugar
LMNT. The salt solution
We’re owning salt as a revolution for hydration and functional beverages.
We know our salt
Our products are science-backed; and we publish in-depth content on electrolytes informed by the latest scientific literature. LMNT also consults with professional sports teams, elite military units, and numerous healthcare practitioners in support of nutritional interventions for optimal health.
LMNT provides an ideal ratio of electrolytes to feel your best
LMNT is an electrolyte solution that not only targets the hydration category, but also transcends it. We've created a tasty electrolyte drink mix that's formulated to help anyone with their electrolyte needs and is perfectly suited to folks following a keto, low-carb, or paleo lifestyle. We have one core formula, available across 8 flavors.
Surpassing a $36MM run-rate, growing 5x YoY
Strong margins, retention, and profitability have made us a highly capital-efficient business. We've grown 5x YoY and recently surpassed a $36MM run rate.
Our monthly retention rate from subscribers is over 90% and we see a <90 day CAC payback period.
LMNT won Best Electrolyte Powder from Women’s Health 2021 Fitness Awards.
Over 6.5K+ reviews and a 4.5+ rating
LMNT has been put to the test by top professional athletes and teams, is recommended by top health influencers, and has a rockstar roster of ambassadors.
LMNT has generated over 6.5K+ reviews with key customer metrics showing avid loyalty to our products. 55% of all customers reorder and 36% of customers reorder more than 3x. LMNT has been sold to well over 80K+ customers.
Direct to consumer focus, with plenty of runway left
Our core (and only) product is our drink mix stick packs sold directly to consumer online. Our customer base has become our most powerful salesforce, in addition to hundreds of health and wellness influencers.
We launched our Wholesale Partnership Program on the back of efforts to support gym owners during COVID. We've recently begun selling on other digital platforms such as Amazon, Thrive Market, and Walmart, with traditional retail relationships on the horizon.
The 'hydration' market alone is a $9.2B+ opportunity
Our launch focused on low-carb tribes because diabetes and obesity are two of our most significant health challenges, and managing electrolytes is an absolutely critical part of successful dietary interventions.
While LMNT will initially target the $9.2B hydration segment, transcending these categories is an energy production story. Electrolytes are at the foundation of all cellular, muscular, and neurological functions.
LMNT’s market growth is further supported by durable secular trends.
We're salt and science-backed, not sugar-loaded
In a crowded space, we have a differentiated formula and flavor profile: salty, not sugary. Each packet of LMNT contains 1 gram of salt and absolutely no sugar, providing a unique and bold product to the market.
To restore health through salt and hydration
Over 160 investors have invested in LMNT to date
With just $3.5MM raised to date, our funding has focused on bringing on impactful investor-allies. We have over 160 investors from hall of fame professional athletes, top-tier founders, health leaders and industry leading groups such as ALIVE Ventures, Thrive Market Ventures, Wild Ventures, SHL Capital, Riverside Ventures, and Incisive Ventures.
Led by committed team with a track record of success in the nutrition & natural products industry