When Aristotle Loumis got off the airplane for his first visit to Greece, his father greeted him with a pair of sunglasses. There are 3500 islands and 365 days of sun in Greece, so the shades came in handy - until Loumis lost them two hours into his trip. He quickly realized that there was no Greek-based sunglass manufacturer. The choices were between designer look (a $350 designer pair) and cheap economy (the local convenience store rack). In the land of the sun, there was no place for affordable, handmade, mission-oriented eyewear.
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