Martha Hernandez Visionary Behind madeBOS
by Linda Castillo At the 2017 Silicon Valley Latino Leadership Summit, I had the opportunity to meet Martha Hernandez, who is disrupting ...
There are 15 million people employed in US retail.
Employees in retail feel it takes too long to grow, want to get promoted faster, and are starving for career development opportunities.
Most career development tools today are not effective:
It’s cheaper for Retailers to invest in existing employees than to find new ones.
It costs companies $3,328 to find, hire and train a replacement for a $10/hour retail employee. That’s way over 2M incurred cost per year for a 1,000 employee count retailer.
The national average cost incurred on extended job vacancies is almost a $1M.
madeBOS empowers employees to proactively manage their career development by:
Showing real career opportunities available
Creating an individualized plan to reach these opportunities
madeBOS adds transparency to the career development process and makes each user accountable to their own progress.
madeBOS replaces and automates the Individual Development Plan process.
Employees do not have to wait for their managers to deliver scheduled reviews that could take months to a year.
madeBOS helps managers make right decisions by giving them access to insights on employees progression.
Our software facilitates transparent and effective hiring and promotion decisions and allows candidates to access objective and immediate feedback if they were not selected.
Employees join the company’s talent pool for their top career selection triggering leadership and other influencers that could support them through the process.
For the Employee:
Naomi, a cashier at Walmart, is currently pursuing her BA and unaware of long-term company career opportunities.
In 4 simple steps, Naomi creates her career development plan.
Naomi’s HR manager:
Sees Naomi’s (and other employees’) personal career plans and progression activity
Better allocates learning & development resources
The madeBOS “formula” is based on 10+ years of experience giving people individualized plans to grow and develop professionally. Below are some recent stories of those who attest the formula has proven to work.
“I couldn't understand why after receiving my master’s degree I spent over 6 months unemployed failing close to a dozen interviews. madeBOS inspired self-confidence and incited a drive to accomplish what I hadn't thought I could, it gave me a tangible plan that I was easily able to follow – and it worked!”
"I was in a role where I was not utilizing my natural strengths and abilities. madeBOS recognized this and realigned my focus to a role that would allow me to use my talents. It showed me what I was capable of and gave me a plan to get there.”
"As a manager I was pretty content. However, madeBOS showed me I was capable of more and put a plan in place to earn my Bachelor’s Degree! In addition to my education plan, I was able to learn more about myself and what I did really well in my career and be able to focus on those strengths immediately."
"But more than that, it helped me build a pathway to my goals and ultimately success. The madeBOS formula sets plans and drives users to execute them step by step effectively. “
“madeBOS is creating user driven career paths to alleviate the confusion for people seeking advancement”
–Angela Mills-Dixon, SPHR, SHRM-SCP, Executive Director, HR, The Save Mart Companies
Developing and retaining talent is consistently one of the top three concerns of CEO's, yet many organizations haven't solved for the challenge yet. madeBOS comes to the rescue with a powerful solution to engage your employees in the process, empower your organization to meet their needs and leverage the latest science and technology to make development simple and effective."
–Daniel Sonsino, Founder, Guia Consulting, madeBOS Advisor
"I am encouraged with the forward thinking of madeBOS, and how it aligns with ABRA’s Corporate immediate goal of becoming the Employer of choice.The concept of customizing this product, with our specific needs further piques our interest. We are establishing a focus group, to dial in on our priorities of how this product could best serve our needs, and look forward to more interaction toward our partnership with madeBOS."
–Greg Peeters, Regional VP at ABRA Auto Body & Glass
madeBOS will draw revenue from two sources:
Downloading the app for the general public is free, however, unlocking next level of app usability charges the independent user a small $2.99 annual fee.
Initially our plan is to focus on retailers pained by turnover and are value aligned, however, other major industries such as hospitality, service, manufacturing, claim they also suffer a talent gap and face significant turnover issues.
*Employers pay, on average $10 per employee, per year on Learning and Development Systems.
**madeBOS adds several solution layers and still presents a 20% savings.
We are mobile
We provide flexible, actionable and attainable plans
We integrate external resources in the plan
We act independently but collaboratively with Talent Management and Learning and Development Systems
Web-employer site based
Focus on internal learning resources limiting potential employee creativity regarding their growth
Provide one-size-fits-all solutions or resources that are not user driven or user adaptive
Direct sales to companies
Strategic partnerships with:
Job aggregators and social recruiting platforms
Talent acquisition and talent management platforms
Learning and development solutions
We are raising to hire the right people to develop the technology behind the madeBOS app. We need to hire key talent in development and engineering. People are our greatest asset, and as such we are looking to create an environment that will attract the best talent.
madeBOS product v.1 is under development coming in September 2017.
My name is Martha Hernandez and I love helping people reach their full potential.
I began my career supporting underrepresented students acquire the necessary skills to attend college. Later I found that getting teenagers into college was only part of the equation. I learned that ½ of recent college graduates take jobs that do not require a college degree and at the same time, employers are starved for qualified talent.
As a Talent Acquisition executive with over 10 years of experience, I learned that the talent gap problem is too big to fix one company at a time and thus decided to build a scalable, global solution.
I am excited about combining my experience in sales, talent strategy, selection methodology, technical product sourcing, business requirements understanding, systems integration, implementation and compliance plus what I love most, selecting, developing and managing highly effective teams.
Growing up I struggled to navigate Oakland public schools. I made it to and through Occidental College thanks to the TRIO program, Upward Bound, completed the Mills College Institute for Civic Leadership Program, graduated from prestigious leadership development programs such as Coro Fellow Program in Public Affairs and ML4T (Management Leadership for Tomorrow) even though all odds were against me.
I didn’t even speak English but when my mentor, Romeo Garcia said to me, “if you stick to the plan, you will have a career”, I understood and believed him.
It took one mentor to believe in me and show me whom I could become. Since then, every day I make sure to stick to the plan.
Like me, the madeBOS team members and advisors also have amazing stories to tell and can relate to our target demographic. Together, we are experts in software and mobile development, talent management, talent engagement, business strategy, workforce development, operations, finance, development, marketing and analytics.
Our advisors are supporting madeBOS because they understand the problem enterprises face and because they believe that our solution can position us to be the first to actually solve the growing talent challenges.
We are thrilled about madeBOS’ impact in people’s prosperity. With your investment, today we can all pay it forward and give people around the world the chance to live a more fulfilling and financially sustainable life. Thanks to industry experts such as the madeBOS team and advisors we are positioned to compete in this market.
Bet bold for opportunity and Invest in madeBOS! Thank you.
The smallest investment amount that madeBOS is accepting.
madeBOS needs to reach their minimum funding goal before
the deadline. If they don’t, all investments will be refunded.
The Crowd SAFE is an agreement for future equity in the startup,
meaning that it can convert to equity in the future.
The Crowd SAFE is an agreement for future equity in the startup, meaning that it can convert to equity in the future.
$40,000 – $500,000
madeBOS needs to raise
before the deadline. The maximum amount madeBOS is willing
to raise is $500K.
OAKLAND, CA - May 8, 2017 - (HISPANICIZE WIRE) - In a new Trump era, Cinco de Mayo is beginning to take on a new significance for many La...
madeBOS successfully raised $86,522 from 291 investors on July 9, 2017
I believe in Martha as an entrepreneur. If anyone can make this idea a reality, it is her.Lance RíosInvested almost 2 years ago
We invested because we see and believe the need. MadeBOS will change the lives of so many. The founder is a true role model.Ana HernandezInvested almost 2 years ago
I believe in supporting small businesses especially those created by people who grew up in the same difficult environment as myself.Sarah YoellInvested almost 2 years ago
I believe in the founder, she never gives up and fights for what she wants. I believe that her vision will change lives and I can't wait to witness her hard work paying off.Tere Pedroza SotoInvested almost 2 years ago
I invested because I believe in MadeBos' goal to make an impact in those who want to make the step up in their career. Martha is a great leader that can drive this platform to make an impact in the world.Sebastian AnayaInvested almost 2 years ago
I see this app to be a powerful tool. I look forward to seeing it grow. Saludos.Alberto VictoricaInvested almost 2 years ago
Because I believe in the founder as well as the idea of the application.Kerler MorenoInvested almost 2 years ago
I believe in what you are doing!Madelyn TavarezInvested almost 2 years ago
I invested because I whole-heartedly believe in Martha Hernandez and her mission to support our communities.Joshua EncarnacionInvested almost 2 years ago
I invested because I have complete faith and trust that anything that Martha Hernandez puts her mind, heart and soul into will be successful. I am also self made, and have the utmost respect to my fellow Latina's striving to follow their passions.LisaMarie AdornoInvested almost 2 years ago
Investors should verify any issuer information they consider important before making an investment.
All securities-related activity is conducted by OpenDeal Portal LLC doing business as Republic, a funding portal which is registered with the US Securities and Exchange Commission (SEC) as a funding portal (Portal) and is a member of the Financial Industry Regulatory Authority (FINRA). Republic is owned by OpenDeal.
Investments in private companies are particularly risky and may result in total loss of invested capital. Past performance of a security or a company does not guarantee future results or returns. Only investors who understand the risks of early stage investment and who meet the Republic's investment criteria may invest.
Republic does not verify information provided by companies on this Portal and makes no assurance as to the completeness or accuracy of any such information. Additional information about companies fundraising on the Portal can be found by searching the EDGAR database.