Investing in the Elixir of Life
If you enjoy (good) movies, have you seen ? It's a 2015 biographical comedy-drama about the financial crisis of 2007-2009. If you haven't...
Mitte is the first-of-its-kind smart home water system that purifies and enhances water through a process inspired by the natural water cycle.
In 2015, our Co-Founder and CTO Faebian Bastiman explored methods of water purification and mineralization as a side project to his university career. Inspired by the natural water cycle, he replicated the process in a machine. Two years later, that idea became the beautiful Mitte you see today.
The insatiable demand for bottled water is a huge problem. The world spends over $200B on bottled water every year. These figures are ever-growing.
A million plastic bottles are bought every minute, and that number will jump another 20% by 2021.
The consequence of plastic pollution ultimately finds its way back to us through our food chain.
of these bottles end up in our natural system, contributing to an environmental crisis that will soon be as serious as climate change.
The Guardian recently published an article on the widespread contamination of microplastics in our tap water. These microplastics remain in the body for years with unknown consequences.
Mitte replaces bottled water and reduces plastic waste, water waste, and carbon dioxide emissions. Users can create healthy water, pure and personalized with different minerals at home.
Water can be an essential source of minerals for the human body, and many minerals have higher bioavailability in water than in food, such as calcium and magnesium. However, other water purification systems remove important minerals in water along with the contaminants, creating water that’s pure but not healthy.
Mitte solves this problem by using mineral cartridges to replicate the process that occurs in nature when water flows through rocks, picking up minerals along the way. This unique process adds back all the minerals and trace elements that other water purifiers remove, giving users water that’s not just clean, but also healthy.
Our replaceable patent-pending mineral cartridges come in three varieties, creating waters with different mineral properties. Users can personalize their water to suit their lifestyle and taste. Whether they prefer a clean balanced everyday water, a sophisticated high mineral hit, or an alkaline water for detox and fitness, there’s a Mitte to suit every need.
The Mitte machine syncs up with the mobile app to further personalize the experience, giving users additional control and insights. It also allows users to monitor cartridge usage and set up (optional) demand-driven automatic ordering of new mineral cartridges. We only send them a new cartridge when their current one is running low.
Our patent-pending (EU patent n° EP17154125) distillation chamber, termed the Peltier-driven-Distillation (PDD), purifies tap water. The PDD is based on the principle of a thermoelectric heat pump, driven by two Peltier elements.
Compared to other filtration-only systems such as pitcher filters, Mitte purifies water of all contaminants, such as harmful hormones, nitrates, fluorides, and microplastics. The result is perfect, pure water as the basis for remineralization.
The mineral cartridges then add back the essential minerals and trace elements that are good for your body, giving you water that’s not just clean, but also healthy.
With Mitte in their kitchens, our users have their own bottling facility for mineralized water at the push of a button.
Each cartridge produces 250 liters of water. Our goal is to bring Mitte water to market between the price range of $0.10 to $0.20 per liter. We aim to offer a premium and sustainable product at a highly competitive price.
Our business model is “Nespresso for water.” We sell the machine with a nominal margin and earn recurring revenues from the sales of the mineral cartridges, which have a higher margin.
For the machine, our plan is to build a direct-to-consumer distribution model via e-commerce. This model will allow us to (a) keep our distribution costs low, (b) optimize our supply chain, and (c) build a strong brand relationship with customers.
Since the cartridges will be our main source of revenue, we want to keep control of their sales and only commercialize via our website and app. Many businesses have succeeded following this model, such as Xiaomi, OnePlus, and Nespresso.
We are creating a new product category that is at an intersection of the bottled water market and home purification devices, which is a massive business opportunity.
This proves the need for a solution like Mitte to cater to this overlapping segment.
We are supported by the European Regional Development Fund to develop a smart solution to purify and mineralize water.
In late 2017, we launched our presales crowdfunding campaign on Kickstarter and followed up with a pre-order campaign on Indiegogo InDemand. The former was overfunded by 360%, with backers pledging a total of €270,000 to our project.
We have 1,000 Kickstarter and Indiegogo backers, with 35% of them from the US and Canada, 60% from Europe with a strong German presence, and 5% from Australia and Hong Kong.
Our crowdfunding backer community is upbeat and extremely supportive of our project. We have managed to gather some of our backers together and compiled the following testimonials.
Our management trio is complemented by an experienced team with a diverse skill set that includes: mechanical and electrical engineering, software development, water science, business development, product development, user experience, marketing, and e-commerce. Please note, only Moritz Waldstein is an officer of Mitte Corp., all other officers are officers of our Parent Company, MitteMitte GmbH.
Nothing is more fundamental to life than water itself. Access to safe drinking water is one of the highest development priorities of countries worldwide. At the same time, the pressure to find sustainable solutions is building. There is no more crucial time for action than now.
Our long-term vision is to create a Mitte ecosystem that replaces bottled water. We’re starting by transforming the way we drink water at home. Our B2C offering with mineral cartridges goes towards brand building and proving sales traction, while our next steps to build solutions for on-the-go and B2B use cases will reach even more markets and consumers.
*Water contributes to the maintenance of normal regulation of the body’s temperature when consumed at least 2.0 L per day.
The smallest investment amount that Mitte is accepting.
The largest investment amount that Mitte is accepting.
Mitte needs to reach their minimum funding goal before
the deadline. If they don’t, all investments will be refunded.
A Crowd SDA is a debt agreement which promises fixed interest payments and a minimum
A Crowd SDA is a debt agreement which promises fixed interest payments and a minimum cash return.
Period after which the company must repay all outstanding interest and principal due under the
Simple interest, paid annually, calculated based on the amount of your investment in the
The minimum total return which the investor is entitled to have received by the maturity date,
expressed as a multiple of the principal amount.
$25,000 – $100,000
Mitte needs to raise
before the deadline. The maximum amount Mitte is willing
to raise is $100K.
1. Purity of water
Our distillation technology stands out from the crowd because of its high performance and efficiency. We provide water that is 60X cleaner than simple filtration and 5X cleaner than reverse osmosis systems. No parts of the machine allows for contaminants to re-enter the water.
2. Personalized enhancement
Other solutions remove both harmful contaminants and beneficial minerals in water via their “catch-all” purification process, while Mitte does not just purify water; we also enhance it with natural minerals that are essential for health. There are different mineral cartridge options available with varying levels of different minerals that you can pick for your needs and lifestyle.
3. Long-term consistency
Our foolproof machine and fail-safe mechanisms also ensure consistent performance over time. For example, if a membrane in a reverse osmosis system is damaged, the user has no way of knowing about that even though the water quality is impaired. Mitte, on the other hand, constantly monitors the quality of the water that it produces via our built-in sensors. If one part of the machine breaks down, there will be no water output at all to ensure your safety.
4. Smart and connected
The mitte machine is part of a connected ecosystem that can be synced up with our mobile app to further improve user experience and give you more control over the water that you drink.
5. Energy efficiency
Due to our patented water purification technology, we are also the most energy efficient countertop distiller in the market.
Mitte uses our proprietary distillation technology that is inspired from the natural water cycle to purify tap water. We remove contaminants such as bacteria, viruses, organic and inorganic compounds, pesticides, pharmaceuticals, hormones, microplastics and more.
Used by the World Health Organization as an indication of water quality, we refer to the Total Dissolved Solids (TDS) present in water. It is the total amount of mobile charged ions – minerals, salts or metals – that are dissolved in a given volume of water, expressed as parts per million (ppm). The smaller the TDS value, the purer the water.
To benchmark mitte’s performance, tap water has an average TDS value of 350 ppm while pure, distilled water is at 1 ppm. After purification, Mitte water has a TDS value of 3 ppm.
Each mineral cartridge comes with different mineral ingredients and levels, allowing you to personalize and create mineralized water that suits your lifestyle and taste:
For more information, you may refer to the compositions and ingredients on this page: https://mitte.co/personalize-your-water/
Based on resources such as this report from the World Health Organization, drinking distilled water could potentially pose major risks for your health. This is also the reason why in Germany, all distilled water sold in bottles come with a warning on the label, stating that it is “Not suitable as drinking water!” (direct translation). At Mitte, we strongly believe that healthy water* is not just pure, but also enriched with essential minerals, and this cascades down to all aspects of our solution. Thus, the mineral cartridge is required for Mitte to do its job.
We are moving to production stage right now and will be shipping in Q3 2019.
We have been working on Mitte for over two years to create a connected eco-system: our hardware, app, mineral cartridges, and cloud back-end. Mitte is currently moving from prototype stage towards ready-for-mass-production with our manufacturing partner.
The mass manufacturing process goes like this until shipping:
– Enter product specification discussion
– Carry out detailed optimization of machine design and structure for mass manufacture
– Review outcome of design, finalize and order parts for next stage
Prototyping and tooling:
– Build 1 prototype based on DFM process outcome so as to confirm that the design matches the specification
– Craft 2D drawings needed for tooling and preparations
– Tooling creation
– Assembly line setup
– Tester box building
– Produce first Mitte samples of 20 – 30 units
– Test samples, carry out inspections, attain certification and evaluate production
At this stage, if we can assure the performance, reliability and quality of these first samples, then we can move ahead with getting everything ready for production and shipping. However, if there are issues with these samples, we’ll have to go through iterations and modifications to fix them. We will keep you informed as we go along.
The mitte app gives you more functionalities and control over the machine. For example:
Not connecting your Mitte to the internet won’t prevent you from using basic functions such as dispensing water. The system is designed so that you don’t need the app to use the machine.
However, we’d strongly encourage you to take full advantage of this is connected device. The hardware in itself has all the basic functions you need to operate the machine, but using it with the app gives you extra features and the best user experience. For example, you can check the quality of water, monitor machine performance, receive maintenance notifications, and get support while setting up the system.
We take the greatest care to make sure that the best ingredients are used. First and foremost, we are only using ingredients that are FDA (Food and Drug Administration in US) approved and are certain and certified to not include any harmful substances.
For sourcing and quality control we have been working with Doehler, one of the world’s largest natural ingredient provider based in Germany. Doehler has over 500 food scientists and nutritionists. In addition, we have been working with great institutes and laboratories in Germany (e.g. Institute Kirchhoff in Berlin) to make sure that our products reach the quality we strive for.
To make sure that our machine and cartridges also comply with microbiological risks (e.g. fungi and bacteria growth) we are also working with a laboratory in Barcelona focused on such long term tests.
This is also complemented by self testing at the microbiological laboratories at our manufacturing partner in Taiwan.
The safety of our cartridges will also be visible and accounted for by a voluntary NSF certification, which is based on rigorous testing.
Each mineral cartridge is good for mineralizing 250 liters (almost 66 gallons) of water. Thus the cartridge lifetime depends on how much water your household consumes. For example, if each person in a two-person household consumes 2 liters of Mitte water per day, the cartridge will last about two months.
You can set up demand-driven automatic ordering of mineral cartridges on your Mitte app. Each cartridge comes with an RFID tag, allowing the system to track usage, and automatically deliver you a new cartridge when your current one is running low. The process is based on actual usage, thus reducing wastage while ensuring that you’ll never run out of water. Otherwise, cartridges can also be purchased individually in our webstore.
We have chosen our materials carefully based on quality, costs, manufacturability and of course safety. The plastics that we are using are high grade food grade like PP, and do not leach unhealthy compounds into the water. The heating parts consist of stainless steel 316 and high grade food grade aluminium.
Mitte uses our proprietary purification method based on distillation, which removes more contaminants from water than any other methods, with more consistent performance in the long term. Thus, the purification process takes some time. The machine purifies one liter of water every two hours (with a maximum purification rate of 12 liters or about 3 gallons per day).
The purification process is always ongoing (unless the storage tank is full) to ensure a ready supply of drinking water.
With smart sensors in the system, the machine and app will also remind you to refill the input water tank when needed, so that the purification process can always be carried out as soon as there is space available in the 4-liter storage tank.
Mitte is designed to be very energy efficient. It consumes on average 0.12kWh while purifying. Since one liter takes 2 hours to be produced, the total energy consumption of the machine for the production of 1l of mitte water is 0.24kWh.
(Please take into account that this is calculated for the typical use case, and that the actual energy consumption can slightly vary depending on your ambient conditions.)
Maintenance includes wiping the storage and input water tanks with a cloth and adding salt from time to time just like you would for a dishwasher. We have an automatic resin regeneration feature that softens the input water before reaching the distillation stage, reducing the possibility of limescale forming on the unit. So all you’ll have to do is to add salt for machine maintenance without having to acid descale your Mitte with descalers or cleaning agents.
You will be notified by the LEDs on the machine and in the app when it’s time to do so. We are still running long term tests to determine how frequently that needs to be done, and in what quantities. More details will follow. This information will definitely be included in the usual manual as well.
Mitte successfully raised $30,000 from 53 investors on March 8, 2019
Reducing plastic use, reducing exposure to micro plastics and good tasting water is and will be increasingly critical to all.George LockeInvested 2 months ago
I invested because I like Mitte's purpose and missionFrederick LeuschnerInvested 2 months ago
I don't hesitate to back up initiatives that are taking human health and the protection of our environment to the next level. Mitte is working towards providing the best water quality possible and at the same time, helping reduce plastic waste.Vitor LopesInvested 2 months ago
I believe it is addressing a global problemUtpal DoshiInvested 2 months ago
Good idea, strong cause, excellent presentation material and apparently highly-skilled Team behind Mitte!Tobias ThayerInvested 2 months ago
I believe in their values and share their visionChristian ThomsenInvested 2 months ago
Most of the world does not have access to clean water. Mitte is creating a technology that can help advance the world to make it better, healthier, and ultimately accessible.Chris AbramsInvested 2 months ago
Your amazing product will bring real good to life!!Saurabh GosainInvested 2 months ago
This is a new innovation that can change how we drink water, years from now!Darian LeungInvested about 2 months ago
Cool concept and Hardware companies deserve the loveTim AntosInvested about 2 months ago
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