Blew past first revenue projections!
Hi All!
The support from the Republic community has been amazing - thank you to those who believed in the product and vision while MOKU was still a pre-revenue company. And looking forward to welcoming others as we move forward into revenue generation.
We’re thrilled to reveal that in the first 10 business days of launch - with minimal ad spend and prior to launching with our partners at Thrive Market or Amazon - we did more than $20,000, and counting, in sales on our website (mokufoods.com)! What a feat - we couldn’t have done it without you!
For some quick education... holiday season combined with an election year, made December the most expensive time of the year for cost /impressions on FB. We are already on pace to crush our Year 1 forecast of $1.3MM as our partnerships via e-commerce are turned on one-by-one in 2021.
Additionally, and likely the most rewarding to our team, is that we’ve received amazing feedback on the product itself. Consumers and investors alike have shared stories of eating all their bags in one sitting! We’ve received dozens of heartwarming emails about the place MOKU will fill in their diet and day!
Our team is busy ramping up our launch on Amazon, scheduled for the end of January and our Thrive Market launch in February. Beyond that, we have roads leading to some integrated partnerships across a select group of wholesale platforms that we’ll be excited to announce in the coming months.
Thanks all for the support and so happy to have many of you onboard!
-Matt