In 2020, Americans bought more pickup trucks than non-luxury passenger cars - the first year that has ever happened. Amer...
Where's the all-in-one solution for adventurers traveling off the beaten path?
Adventure travel is more than just mapping. Current outdoor navigation products do not offer the planning tools, community support, and map resources required to safely explore remote destinations.
These existing products offer either maps or trip planning. They also lack community and social network tools, making it difficult for adventurers to build a support network—and to safely access the wide range of experiences, trips, and destinations these networks offer.
Travelers typically use numerous apps and often-outdated data sources to plan their road trips and off-road trips. This is time consuming and can be dangerous.
A platform with everything needed for explorers to Connect, Plan, and Go
Overland Bound is an all-in-one adventuring platform that functions as a social network, trip planner, resource map, and navigation tool for explorers. Our mission is to improve people's lives one adventure at a time, and make vehicle-dependent travel (overlanding) as accessible and safe as possible.
A global community united by a love for travel
The foundation of Overland Bound One is community. It is built on three distinct pillars:
Social network features are integrated seamlessly across the platform, and include forums, messaging, DMs, help requests, and social feeds.
Either solo or as a crew, plan your trip, a meetup, or an online hangout with Rally Point. Invite other Members in your area.
The Resource Map is filled with thousands of points of interest related to vehicle-dependent travel—added, reviewed and updated continuously by our community.
Expedition Tier members have access to offline mode, map downloads, track recording, and more advanced mapping tools required to go farther and do more.
Launch of SaaS platform contributes to 75% revenue growth in 2020
Overland Bound has seen massive momentum since launch.
We grew our revenue 75% in 2020 to $856K, bringing our total revenue to date to $2.9M.
- All sales to date have been organic.
- We have a direct social reach of 688K.
The Overland Bound One app is currently LIVE and capturing recurring revenue of $130K annually and growing.
Enhancing revenue, the Overland Gear Store which launched in late 2020, provides major discounts to Members on select gear and accessories.
Since launch, our returning retail gear customer rate is 34%—an 85% increase over 2020 as of Q3 2021.
Have truck, will travel
Founded to make adventure accessible to everyone, it doesn’t matter what you drive. Overlanding—and Overland Bound—is for everyone.
Last year, adventure capable SUVs, Crossovers, and Light Trucks were 60% of all light vehicles sold.
Overland Bound is for all SUV and light truck owners seeking outdoor adventure.
We have an active and engaged global community dedicated to sharing their experiences, and supporting adventurers new and old in every way possible.
$3M+ revenue to date with freemium SaaS + retail model
Overland Bound employs a freemium model with multiple subscription tiers. The Adventure tier is $30/year, and the Expedition tier will be launched in Q4 of this year.
Increased engagement through customer lifecycle
Multiple service tiers offer increasing value as member-customers engage more deeply with the community and travel further.
The Overland Bound store provides select and proven equipment in the adventure travel space.
Our diverse revenue is part of a long-term engagement cycle providing software, community, and trusted gear to get outside.
We never stop building for our community, and will expand services to continue engagement.
Growing 25M SOM in North America
Overland Bound operates in the fast-growing overlanding market, driven by unprecedented growth in SUV sales and outdoor recreation enthusiasts. Vehicle-based recreation is one of the largest activity within conventional Outdoor Recreation, representing $30B of gross output.
Our specific target market is the growing intersection of Campers/SUV/Light Truck Owners.
Last year, 60% of all light vehicle sales were adventure-capable SUVs and trucks.
In 2020, there were more than 94.5M camper households throughout North America.
10.1M households in 2020 camped for the first-time.
Since 2014, those who camp three or more times a year has increased over 72%.
Our unfair advantage
With a built-in community of over 70,000 adventurers and a direct social reach of 700k, Overland Bound is providing everything a traveler needs to ensure safe and rewarding adventure travel. Beyond just mapping, our community and social networking tools are built into our platform—not bolted on as an afterthought.
We are taking adventure travel to the next level by providing social, planning, mapping, and navigation features in one app.
- Community and Social Network at our core, going beyond traditional mapping and navigation utilities.
- Leaders with P&L ownership for software teams generating $250M+ in annual revenue.
- Many years of experience together, releasing live software weekly and iterating rapidly to improve.
- The platform is built from the ground up as a B2B white-label solution currently powering "The Bronco Nation".
- Background in building social applications with 20M+ monthly active users.
- Available on web, iOS, and Android platforms, enabled by server-authoritative architecture.
- Strong brand and social network presence lowers blended (paid and organic) user acquisition costs.
Become the global standard for vehicle-based adventure
Overland Bound intends to establish ourselves as the foremost global platform for adventure in the great outdoors. With your investment, we will launch the Expedition tier, increase our marketing campaigns to bring on more users, increase our brand recognition, and ensure that Overland Bound is synonymous with adventure travel.
Investment will be used to complete our higher Expedition Tier, enhance onboarding and mid-funnel user experience, and validate paid user acquisition.
Validated investment opportunity
Overland Bound has gone through one prior Friends & Family round, where we raised to support the development of our platform—including building out our social features, mapping, and resource-sharing technology. We exceeded all goals.
We're operating in the outdoor recreation market, with validated opportunities for companies offering a third of our platform's capabilities.
Michael grew up in a town of 360 people along the Van Duzen River. His father worked in fire lookouts for the Forest Service. Outdoor adventure was a way of life.
Michael left the sticks for a career in software development in the fast-paced environment of Silicon Valley. It was fine.
After a series of devastating life-altering events, he sold his fancy car, bought a trusty Land Cruiser, and ran back to the mountains. It saved his life.
Finding poor resources for the rapidly growing overland community, he decided to build better tools.