Record breaking sales for March and April!
March 2019 was PenPal Schools’ second consecutive profitable month! So how will we top that in April? Well, we've almost passed our March sales total with half of the month still to go!
One of the most encouraging aspects of our sales growth is the increase in deal size. Like other successful education companies, we began by selling licenses to individual schools with the goal of eventually selling to school districts. Our first school district sales were small (see July '18, Sep '18 and Feb '19). In April '19 we closed a $17K deal with a medium-sized school district in Wisconsin, USA!
This is just the beginning of our shift towards selling larger annual licenses to districts. We currently have pilots underway with 8 districts. These pilots are going well with very engaged students and teachers. In fact, the pilots are going so well that a few districts (including Houston Independent School District) have already verbally agreed to purchase when their funds for next year are released! Some of these deals (Houston and Baton Rouge) are each worth over $100,000 per year.
The PenPal Schools team has achieved this growth despite the fact that no one on our team has prior experience in K-12 education sales. That's about to change. We are in the process of hiring experienced sales representatives who have great relationships with school district administrators. With additional sales representatives focused on larger deals, we project our Fall 2019 sales to be 3-5x higher than Fall 2018.
~ Reminder: this crowdfunding campaign ends April 30 ~