Po Campo CEO & founder, Maria Boustead discusses strategic channel shifting, product development and the cycling industry...
Note: This deal is is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC's temporary regulatory COVID-19 relief.
It's difficult to securely and comfortably carry things while riding bikes & scooters
This creates daily challenges for the millions of people who want to integrate micromobility into their life
Micromobility - using bikes and scooters for short trips - increased 62% last year with nearly two million trips taken each day in the U.S. alone.
Micromobility is a convenient, sustainable and fun way to get around, but it does come with challenges: how to carry what you need for the day, feeling seen and secure in traffic, being prepared for the weather ... and whatever else the day may bring.
Uncertainty over how to easily overcome these everyday challenges keeps consumers from using micromobility as often as they would like.
Po Campo bags eliminate these challenges so you can enjoy micromobility every day
Designed with MobilityTech™ to make bikes and scooters a more seamless part of your life.
Po Campo bags are as mobile as you, designed specifically to support your micro-mobile lifestyle. The secret sauce is our MobilityTech™: innovative and intelligent design that marries necessary functionality with the style and sustainability that an active lifestyle demands. #bikeandbefree
Designed by avid city cyclists to surpass your expectations
Po Campo bags are designed by avid city cyclists and micromobility enthusiasts to unlock the joy and freedom of using micromobility every day. Our MobilityTech™ features include:
Transitional designs with streamlined attachments to make it easy to carry what you need on and off your bike/scooter, while also minimizing sweat while riding.
Fabric innovations in visibility, weatherproofing, and sustainability. Visi-Hemp™, the world’s first reflective and sustainable hemp fabric launches in 2021.
Smart storage and tech-friendly pockets for staying organized and connected while on the go.
Our initial 2020 investment has already shown a 256% sales increase
Po Campo has quickly made a name for itself in the bicycling and micromobility worlds. After a modest friend and family investment last winter, we’ve seen a 256% DTC sales increase, a 176% conversion rate increase, and a 141% monthly customer growth rate in this year alone.
DTC Sales Growth
Our products have 5-star ratings and we have amassed a community of thousands of riders across the globe.
Po Campo is also the recipient of the SBA's Micromobusiness of the Year 2020 Award for NY, a huge honor.
Active urbanites looking for style, functionality, and sustainability
Po Campo’s customers live in communities with bike lanes and shared mobility systems. They're typically millennials and Gen-Xers into the idea of using bikes/scooters for short trips.
We’ve seen incredible reception from our target market base, and have grown to become an international distributor of casual bags and backpacks with their support.
Where our customers are
Omnichannel model drives gross profit and accessibility
73.3% DTC gross profit margin
Po Campo has built an omni-channel distribution model that delivers healthy gross profit margins and allows us to be everywhere our customers shop. Our DTC channel has a gross profit margin of 73.3%; we sell to quality retailers like REI (where sales are +46%), and on Amazon.com.
Marketing Performance Highlights
- 4.34 Return on Advertising Spend (ROAS)
- $64.21 Average Order Value (AOV)
- $0.84 Cost Per Lead (CLP) - down 60% from start of year
- 22% Repeat purchase rate
- 27.9% Email open rate / 4.8% email CTR
Our growth plan of investing in product, customer growth and distribution expansion projects a 2.2X YoY growth, with revenue of $20M by 2024.
$25.8B Total Addressable Market
The total addressable market (TAM) is $25.8B for global casual bags and backpacks with the U.S. market at $7.7B growing at 3.8% each year.
Po Campo Competitive Advantages
We'll capture this growing market by leveraging 3 competitive advantages:
First mover advantage. We are the original brand to focus on supporting the micromobility lifestyle and our ongoing product innovation keeps us a step ahead.
Founder-Market Fit. Our authentic connection to the micromobility community drives hard-to-replicate brand love.
Smart Marketing. We've been collecting data on this consumer for 12 years, enabling us to target them better than anyone.
Po Campo doesn’t make compromises
Consumers are forced to make trade-offs with other brands
Consumers currently have to decide if they prioritize functionality, in which case they'll shop from the legacy bike/outdoor brands...
...Or decide if style and sustainability are more important, in which case they'll choose from DTC city/travel brands...
But why choose? Po Campo removes theses trade-offs by uniting functionality with sustainable style, focusing on serving the micro-mobile consumer, and being widely available.
Becoming the category defining brand for the micromobility movement
Transitional and stylish bike bags are only the beginning
Our vision is to be the category defining brand for the micromobility movement. Everyone will be in the bike lane with a Po Campo, experiencing the joy and freedom of micromobility every day. To realize this vision:
- Increase MobilityTech™ product offerings to grow customer lifetime value
- Partner with leading brands in the micromobility space
- Expand distribution to gain access to the largest micromobility markets
MobilityTech™ Track Record & Product Roadmap
Give Back & Sustainability Timeline
Attaining this vision requires a commitment to social and environmental wellbeing and stewardship. Here's our progress:
Building for acquisition
Po Campo bootstrapped its way to slow and steady growth, focusing on perfecting our product with the consumer and building a reliable supply chain while waiting for the market to develop. Now that micromobility is exploding in popularity, we have a strong foundation in place to grow faster than bootstrapping allows, and capture this market as only we can.
Po Campo's acquisition value will come from being a profitable category leader, owning the best consumer data, and possessing defensible IP. The most likely acquiring company would be a brand or holding company that wants to gain access to the micromobility lifestyle market.
Meet the team
Maria Boustead, Founder and CEO
Maria is an avid city cyclist and industrial designer, bringing a design thinking approach to strategizing business growth. She sits on the Board of the League of American Bicyclists which advocates for better biking policy nationwide.
Katie Schoeben, VP of Marketing
Katie honed her data driven approach to marketing in her role as Head of Marketing at Giro helmets and she has a passion for brand building and leading high performing marketing teams .
Marty Crandall, VP of Product
Marty's obsession with developing quality product and shipping on time was fine-tuned while working as a designer and developer at Marmot. Marty resides in Hong Kong, giving her the proximity to our supply chain that this role demands.