Check out this yummy recipe from local healthy delivery service, Prep To Your Door!
Convenience comes at a cost. Our food systems are devastating our health & the planet.
The way we grow, buy and process food is creating environmental consequences at unprecedented rates:
- soil degradation
- ocean pollution
- and ultimately, human health
The connection between food, health and planet is clear. However, even with an eagerness to change their eating habits, most Americans don’t know where to begin.
Delivering food that's good for you and the planet.
We deliver local, plant-based meals in reusable jars that are picked up and sanitized each week. Our closed loop, zero waste business model, facilitates the connection between human and planetary health.
Unlike typical meal delivery, Prep To Your Door creates a low impact:
- Zero waste packaging to curb plastic pollution
- Local supply chain to reduce food miles
- 100% organic, plant-based menu to minimize carbon emissions, improve soil health, and increase physical wellbeing.
Our 2020 Impact
Plant-based eating has never been this easy.
Reviving the closed loop model of the milk man, our product balances convenience and sustainability, with variety and health at its core. Here's how it works:
1. Pick your subscription for 5-20+ prepared meals.
2. In addition to our freshly prepared meals, choose from a variety of plant-based grocery items - such as nut milks, juices, yogurts, cheeses, cookies, and others.
3. Our menu changes every week based on what's fresh and in season - login to customize your next delivery.
4. Receive your delivery in a reusable bag and enjoy!
5. Place your materials back on your porch for pickup upon your next delivery.
We sanitize all returned packaging, and like new, use again for the next week’s deliveries.
Every Prep To Your Door meal is prepared in house by our team of chefs, sourcing locally as much as possible.
Our local CPG partners are vetted for the following criteria: zero waste packaging (reusable or compostable), organic, and plant-based, real food ingredients.
125% CAGR since 2018
In 2020, Prep To Your Door sold 77,000 plant-based meals using only 3,900 jars.
Our average customer retention through 2020 is 61%, signifying strong product market fit and customer loyalty.
Our primary customer acquisition channels have been through unpaid organic marketing:
1. Word of mouth: 36.5%
2. Google: 29.6%
3. Other (press, social media, etc.): 33.9%
Our current LTV to CAC ratio is 9:1, which is 3x the industry standard for meal kits and e-commerce.
To date, we have not spent any material dollars on paid advertising.
Based on prior testing and peer comps, we anticipate paid ads through Facebook and Google will yield ~ 4 - 6x ROAS (return on ad spend) for new customer acquisition.
This represents a significant unexploited opportunity to accelerate customer acquisition by investing in paid advertising.
Customers rely on Prep To Your Door to eat healthy and live sustainably.
Our customers rely on Prep To Your Door's weekly delivery to make their busy lives easier. Their purchase drivers are:
Our primary customer base is 35-55 year old women who are building a career, raising a family, or both. They are "on-the-go flexitarians" in search of fresh, healthy food options that are efficient and ready-to-eat.
The era of conscious consumerism is here. Our customers want to support a zero waste business, without compromising daily convenience.
100% plant-based food delivery subscription
Prep To Your Door offers weekly deliveries D2C for 5, 10, 15, or 20 meal plans.
- 60% of revenue comes from the 5 meal plan (from $59.99)
- 30% from the 10 meal plan (from $114.99)
- 10% from the 15 and 20 meal plans (from $164.99 - 209.99)
We occupy three of the fastest growing niches within grocery.
1. Online delivery - expected to more than double market share from $106B in 2020 to $250B in 2025.
2. Prepared foods - 31% of online shoppers want ready-to-eat meals
3. Plant-based foods - expected to reach $31.4B by 2026, from $14.2B in 2018
COVID-19 has driven major growth in global meal kit and e-grocery markets. 90% of e-grocery customers are expected to continue online shopping post-pandemic.
Brick and mortar grocery growth is stagnant at 3% YOY, whereas online grocery shopping has grown by triple digits. Major grocers such as Kroger, Whole Foods, and HEB are investing heavily, through acquisition in e-grocery, delivery, and prepared foods offerings.
- Market leaders such as Whole Foods did ~$3B in prepared food sales in 2017.
- HEB acquired local Texas food delivery startup, Favor, for their delivery technology platform
- Albertsons acquired meal-kit company Plated for $200m
Over time, we see ourselves as the leader in ready to eat plant-based grocery delivery, combining the prepared food strategy of Whole Foods, with the delivery technology of DoorDash.
We see the addressable market as broader than just meal prep alone. Our smoothies compete with Daily Harvest, our salads and bowls compete with Sweetgreen and True Food Kitchen, and our retail items compete with grocery stores like Whole Foods. We've added over 100+ items across five different categories and will continue to develop more.
Say no to Greenwashing.
The demand for sustainability is here.
Our customers see through greenwashing, and competitors attempts to switch to "fully recyclable" or "biodegradable" plastic packaging miss the mark.
Further, our food is made fresh every single week, whereas many meal prep companies are shipping frozen dinners inside plastic filled boxes.
As a leading zero waste company in the space, we have built proprietary systems and processes to build our circular model.
While competitors sacrifice quality for convenience, our customers don't have to make that trade off.
This is easy, "fast food" that checks all the boxes.
Scale across the nation, without the waste.
We have generated $1m+ in subscription revenue in the last twelve months.
Prep To Your Door has passed proof of concept without any material marketing spend. We are in a position to accelerate our growth through paid advertising:
Additionally, we will invest in data engineering and software that improve our ability to deliver customer value and support growing demand.
Your investment will go directly into:
With these solutions established, we'll have the framework to expand geographically, improve operational efficiency, and deploy machine learning powered product suggestions.
All of these investments directly improve customer experience, and maximize marketing dollars in new markets.
You can help us scale nationwide.
We are now raising up to $1m to fund expansion in Texas.
Our current facility will serve Austin, Houston, Dallas/Ft Worth, and San Antonio through 2023.
By proving a regional model in Texas, we will raise a series A to expand to the Pacific Northwest and West Coast.
From two co-founders to a team of 30 and growing
Prep To Your Door co-founders, Faiez and Heather, are partners in life and business. They met in class at Harvard University, and quickly connected over their passion for sustainability, food systems and education.
With an uncompromising commitment to sustainability, they invested significant personal capital, iterated quickly, and leveraged their growing business to serve the Austin community. Local acknowledgements include:
- '19 Austin Young Chamber FAVE Sustainable Business
- '20 & '21 Austin 40 Under 40 Award nomination
- '21 Woman's Way Awards Business to Watch <$3M
Prep To Your Door has attracted a team of over 30 teammates committed to realizing our shared vision: to transform the food system by leading through example.