After successfully building three pet-related businesses and looking toward a fourth, Jamie Migdal, 45, realized she was staring down a problem like none she'd faced before. She had a great digital product in mind called FetchFind but couldn't get it built the way she envisioned. A few months turned into two years. The costs tripled, and so did the pain. Here's how she finally got FetchFind off the ground (it is currently
seeking $1.2 million in seed funding) and how she'd advise other entrepreneurs in similar situations.
"Is this really something the market wants?...
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