Less Than 2 Weeks to Invest 🔥🔥 Ramping Up Expansion + 179% Increase in Traffic + Forbes Feature
Our campaign ends in less than 2 weeks! If you are on the fence, now is the time to get involved. And if you’ve already invested, consider increasing the amount. We have some exciting news to share…
As Caroll mentioned last week we are ramping up our expansion plans. Phase one will be opening up additional zip codes in the Greater NYC Area. Starting next week delivery is available in Jersey City and Hoboken, New Jersey as well as more neighborhoods in Queens, Brooklyn, and The Bronx in New York. Then we will open delivery in locations where many of our clients have gone to stay with family or to live in their second homes. With school being canceled for the rest of the year, we predict many of our clients will be staying away from NYC through September. We will be expanding our courier service to Eastern Long Island (Hamptons, Sag Harbor, etc), Connecticut (Bridgeport, New Haven, etc), and Westchester County. As the shelter in place orders continue, the novelty of home cooking - something our clients never really had the time or energy to do - and ordering lobster rolls from their favorite summertime restaurants is beginning to wear off. Demand will continue to increase for healthy, ready-to-eat meals especially as summer arrives and the hope of renewed social engagements grows.
Nationwide shipping is going to be BIG. The second phase of our expansion is shipping select products from our wellness shop (pantry goods, supplements, etc) and a limited edition 3 day program. We've fast-tracked operations to finalize all tech and packaging ASAP in order to launch in the next 3 weeks. We will keep all of our investors and followers updated here.
In addition this month we introduced a new paid social strategy. Over the last two weeks, we've driven 179% more new users to our website than the previous period! A large portion of this campaign is focused on lead generation and developing interest in the targeted zip codes for our expanded courier delivery service. We've seen a 59% increase in leads (captured email addresses and associated zip codes) and results keep increasing. We continue to refine the campaign to build upon its success (better creatives, more advanced targeting, etc) and will be using this as a blueprint for our nationwide growth strategy.
Last but not least we've gotten some great press over the past week! Forbes featured us in their article Eat Healthy Foods While Staying Home With Help From These Companies. For those that haven't tried our service yet, she writes "a typical day may include a Spanish frittata for breakfast, lemongrass chicken soup for lunch and tandoori salmon with Swiss chard and carrots or pomegranate steak with saffron rice for dinner." Guest of a Guest also featured us in their post The Healthiest Meal Delivery Services To Get You Through Quarantine. And our founder Caroll Lee, was featured in Talkmarkets Startup Watch. Here she shares her inspiration for Provenance, 5-year plans for the business, and more.
There is still a long road ahead for us all and we are doing our best to support the community and clients.
To all of our investors and followers: we need your advice.
1. What other products or services should we offer at this time?
2. In addition to an increase in sales, what metrics will be attractive to investors and encourage more investment interest?