New Branding + Chicago Opening Postponed One Week
Chicago Grand Opening Postponed One Week
With the tornado damage in Chicago from yesterday, our team in Chicago has made the tough decision to move the Grand Opening originally scheduled for tomorrow to later next week. We will be selecting the new official opening day early next week and we will of course keep you updated. I apologize for any inconvenience placed on our investors who were planning on attending. I hope to see you at the new grand opening and I'll make it up to you, stay tuned for the exact day and time.
New Branding Enhancements
With our goal to become a billion dollar company, we have made some very subtle enhancements to our logo and core typography. Our guests will not even realize these changes are being made—they will just perceive that somehow our brand looks much more polished.
Here is a first look at some of the branding enhancements we made so that our branding is more cohesive as a system from how our branding appears on products, how our branding looks on our website and on social media. You will start to see these changes reflective throughout our branding in the coming months.
New Instagram Aesthetic
Here is sneak peek at our direction for Instagram, you will see these images start to go live on our feed next week. If you are not currently following us, make sure to follow us on Instagram at @puregreenfranchise