We learned recently that podcast advertising is as lucrative as creators and advertisers alike had hoped. That's great news for the industry-but many, many podcasts are niche, under-the-radar passion projects that don't have the benefit of lucrative ad dollars from the likes of Squarespace or MailChimp. RadioPublic, the for-profit spinoff of public radio marketplace PRX, knows smaller podcasters are likely to be shut out as the industry grows, which is why its new Paid Listens program will guarantee payments to podcasters on RadioPublic, regardless of their audience size.
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